LinkedIn Study, Facebook Search Ads and More!

August 26, 2012

Take a look at the up-and-coming social media trends circulating the Room 214 office from the past week. Google and Google+ come out with some great features, LinkedIn shows its strengths for search engine marketing and Facebook officially launches its typeahead ad placement.

LinkedIn is Best at Search Results: A study,recently conducted by HubSpot social media scientist Dan Zarrella, suggests that LinkedIn serves as the best social network for increasing search engine results and sharing links for SEO. According to the study, “although a greater number of shares on Facebook and Twitter led to more incoming links overall, there were more incoming links per share on LinkedIn.” Below you can see a graph of the results along with some of the key takeaways.

The State of SEO and Internet Marketing in 2012 from HubSpot All-in-one Marketing Software

Facebook Lauches Search Ads: Last week Facebook launched their Sponsored Results, a new format of search ads that appear in the search typeahead where users go to look for a particular Page, Place or app. Will this help or hurt Facebook advertisers? While it may help users find new apps and pages, it may become more common for users to simply bypass the ad and product due to the specificity of a typical Facebook search. What do you think?
Gmail Emails to Appear in Google Search Results: In an exclusive “field trial” Google has began pulling information from Gmail accounts in an effort to optimize search results and increase their relevancy. Not only will this feature make finding things easier and more specific to the user, but it is a huge step toward unifying all Google products and increasing the abilities of email marketing.
Google+ Rolls Out Custom URLs: Up until recently, Google+ URLs have had a list of numbers and letters, often times making it difficult to easily share profiles which is important for many people. Last week they changed that feature by rolling out custom URLs to major brands and, more recently, select individuals. Although they can’t choose their own, they do have the ability to request a new one and select one that suits their profile and image.

About Shelley McLean

Shelley is a senior at the University of Colorado at Boulder majoring in Advertising. As the social media associate she helps support clients' digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Outside of school and work, she enjoys spending time in the mountains and with family and friends.

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