Here’s a collection of social media and digital marketing happenings that the Room 214 office has been talking about over the past few weeks.
Facebook Testing New Version Of Offers The goal of this new version is to make Offers more user-friendly by providing more options. The new elements being tested include: Shop Now button that links directly to the retailer’s website, Remind Me button that sends a message prior to the offer expiring, Tell Friends button that allows users to share the offer with a selected group of friends, a larger image, and a more visible ‘like page’ button.
Burger King’s Hacked Twitter Account Could Be Positive On February 18th, Burger King’s account was hacked and converted to a page identical to McDonald’s and a variety of random tweets were posted before the account was suspended. But looking at the popularity gained from the crisis, a Twitter campaign generating the same amount of buzz could have cost $900,000. Jeep’s Twitter was also hacked, therefore attention has turned to Twitter’s lack of account protection.
Promoted Tweets: Is a Picture Worth 350% More Clicks? A recent experiment using a photo in a tweet vs. no photo in a tweet found that a linked photo resulted in 120 percent more engagement and 350 percent more clicks. Retweets, replies, favorites and site visits were not affected by the addition of the photo, however. To maximize photos on Twitter, be sure to include a call to action, make the photo relevant, use a photo URL shortener, make the photo equal 1,000 words, and of course, make it interesting.
Facebook Testing ‘Lookalike Audiences’ This new feature helps advertisers target users that are similar to ones in their Custom Audiences databases, helping achieve lower costs per action than traditional targeting. No personally identifiable information is shared back with advertisers, and Lookalike Audiences can only be used within Facebook.
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