Social Media Programs
Social media programs are systems-based approaches, tailored to help efficiently accomplish your social media objectives. They consist of streamlined processes that both inspire and deliver social interaction.
Why Programs?
Unlike “point solutions” which rely on a narrow and rigid set of tactics, programs leverage a holistic approach to planning and best practices, regardless of industry or B2C/B2B/B2G models of business. Examples of our social media programs include:
- Starter Programs: Designed to recognize the lay of the land, starter programs include introductory research, influencer identification, social media monitoring and analysis. They're often followed by social media launch programs (below).
- Social Media Launch: Leveraging our Plan, Pilot, Launch and Extend methodology, we create a program that includes social media construction strategies most closely associated with blogger outreach and social networking management.
- Integrated Campaigns: A combination of service and technology offerings, the campaigns often include training and collaboration across a number of company departments (marketing, customer service, corporate communications) and vendors.
- Trusted Advisor Programs: These are earned engagements, usually coordinated with executive management to provide vendor assessments, technical evaluations, knowledge transfer, sounding board resources and business intelligence.
Best Practices
From online community building and influencer marketing - to application development in Facebook: our customers benefit from the methodologies we've pioneered, as well as the ones we have freely adopted.
You can gain frequent insights on social media programs, and social media marketing as a whole, by visiting our blog at Capture the Conversation. You can also call us at 866-624-1851 with any questions, or pass those along to us using the contact form.