Social Media Monitoring

Before you enter a conversation, you first listen to what's being said; it's the smart way to make sure you make relevant contributions. Social Media is no different. Room 214 clients benefit from the in-depth knowledge and experience with leading technology providers of social media monitoring, online research, reputation management and business intelligence tools.

Advantages of Working with Room 214

• Unbiased Recommendations: We are tool agnostic, which means we always have the flexibility to recommend a variety of platform options – carefully taking your requirements and budgets into account.

• Custom Setup and Optimization: The learning curve with certain providers, processes and tools is steep. Too much data is common. How data is filtered, routed and acted upon has a big impact on the value gained from it. 

• Trusted Advisor Status: We maintain win/win relationships with partner providers. They use our customer experience and feedback to improve their tools, while we rely on them for priority service, custom requirements, and pricing breaks we pass on to you.

• Making the Data Actionable: This is the Achilles’ heel for many traditional analysts and business intelligence companies; they get information, but don't know what to do with it. We make sense of the data, then help you see, plan and execute on next steps.

Monitoring Tools and Research Deliverables

• Top Line Analysis, Benchmarking and Monitoring: Including competitive research, historical insight and real-time tracking of associated words and topics relevant to brands, products, services, stock quotes, organizations, events, people and media types.
• Share of Voice: A comparative volume of your online visibility based on key words and key topics within blogs, forums, micromedia, social networks and mainstream media.
• Emerging Trends and Themes: Includes insights on what's being talked about most, plus text analytics to identify common sentence structures and connections among relevant topics.
• Sentiment: Identifying the tone of what's being talked about with respect to positive, negative or neutral content. This helps guide crisis response, communications, and product/service development priorities.
• Influencer Identification: Locating where and who the online influencers are for any given topic. Used in conjunction with MavenMap development, word of mouth and blogger outreach tactics.
• Social Graphing: Identification of affinity groups within major social networks through data mining of social profiles. Helps establish influencer reach, and follow-up growth tactics for social networking.

The range of intelligence and insight gained from high level social media monitoring can create game-changing opportunities for your organization. From 90-day social media starter programs to ongoing monitoring efforts, Room 214 provides what you need. Call us at 866-624-1851 or fill out our contact form.