Travel Channel on Facebook
Room 214 began working with Travel Channel to customize Facebook pages in 2008. As an early adopter, we helped Travel Channel recognize the advantage of segmenting their Facebook strategy to support individual shows. Going outside the standard practice of supporting a single brand presence, Room 214 helped grow Facebook communities to increase web traffic and viewership.
Travel Channel on Twitter
Recognizing emerging conversations about individual shows on Twitter as early as 2008, Room 214 provided a comprehensive set of guidelines and community strategies to help support and respond to followers. We provide ongoing game-based marketing strategies, along with timely updates to keep fans of leading Travel Channel shows engaged.
Travel Channel YouTube Strategies
As fans of Travel Channel shows have flocked to YouTube for access to exclusive content and show clips, Room 214 has worked to effectively spread the word about video content, in addition to helping manage community content within network comments and associated references.See Travel Channel on YouTube