We all remember when Facebook bought Instagram for $1 billion. Three years since the purchase, Facebook is finally making some headway towards validating this hefty investment.
Summertime, oh summertime, we welcome you with open arms! It’s about that time to start looking for margarita recipes and getting in shape (again) by looking at workouts to do. And where would we all go to if it weren’t for the one and only, Pinterest? Well like so many of us, Pinterest is trying to tone itself up and get that summer six-pack by rolling out some exciting features in the coming months.
In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on top, and who’s slipped off the radar? What are they doing right? And how is Instagram delivering in ways that other social media platforms fall short?
While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest. Let’s take a look at the two most surprising Pinterest snubs in the fashion world.
As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.
In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly tailored to sharing trends and promoting ambassadors of the industry.
Here at Room 214, just about every project starts with a consumer insights engagement. The research department loves this because we get to take a deep look at each client, digging into the nitty gritty behind the business problem we’re solving. It’s the reason I love working at Room 214 (along with office dogs, open-book management, and a take-what-you-need vacation policy). But I digress.
True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement.
Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.