We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More
What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”
The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.
What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”
Sounds pretty sweet, don’t you think? Read More
It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:
There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.
Brands are starting to catch on: Facebook sucks. (Please don’t tell Facebook I said that)
Getting good organic engagement hasn’t always been as difficult as it is now. As the norms of social media trend inescapably toward a ‘pay-to-play’ environment, the need to put dollars behind your content increases, and the ‘play’ you get for that ‘pay’ decreases by the minute.
No longer can you hope to build real word-of-mouth relationships without a pile of cash or a viral smash hit. If it’s not ‘pay-to-play,’ it’s ‘post and pray.’ Read More
We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.
Research, along with any online community manager, can now tell you social properties are not allowing brands to reach followers the way they used to.
Without paying for promoted posts or advertising, only a small percentage of your fans (less than 3%) are seeing your posts. That little fact, alone, could be the clincher that’s driving you to consider another channel for facilitating connections between interests and individuals: your own brand community.
Let’s be honest… We’re all plagued by FOMO. Life is cool. Really cool… And we want to experience it all. Now, before you go out and blow your savings on concert tickets, quit your job to travel the world, and pick up crazy hobbies like wing suit flying or photo-bombing TV broadcasts, head over to the app store and download Periscope.
Ever wonder why some Facebook cover photos look better than others on mobile? The answer is always a great designer (not that I’m biased or anything), but I recently discovered a nifty trick to help less of your hard work get cut off when viewing from a mobile device – and still look great on desktop. Read More
Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens big opportunities for brands on social media.