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The Agency Way: Episode 5

Social Listening For Insights & Action

Jason Cormier, January 11, 2016

Any book you pick up on social media will reference “listening” as a first step to social strategy. Too often, social listening is relegated to the practice of monitoring social networks in order to respond in a timely manner. But social listening serves a much higher purpose for those willing to really dig in.

Room 214’s Director of Research & Strategy, Michael Kwolek, joined @JasonCormier (that’s me), in the second episode of “The Agency Way” Blab series this week to talk about the kind of social listening that provides insights and actions. Take a few minutes to watch the interview! Read More

The Agency Way: Episode 5

What You Need to Know About Blab

Kody Harlin, December 8, 2015

Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.

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3 Beautiful Branded Communities

Laura Oxler, October 16, 2015

You feel pretty good about your brand presence. Great social media accounts? Sure, got ‘em. Awesome user experience? Got that too. What about a successful branded community? Crickets…

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Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More

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Tons of Posting and Content Tips for Fashion on Instagram

Michael Kwolek, September 14, 2015

We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More

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Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More

Social Media Roundup

What’s New in the World of Facebook, Twitter and Google?

Katie Moran, August 26, 2015

It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:

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COTW

#COTW: Hefty’s Campaign for Box Tops for Education

Megan Doyle, August 19, 2015

There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.

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Branded Communities: Facts and Features

James Thorpe, August 18, 2015

Brands are starting to catch on: Facebook sucks. (Please don’t tell Facebook I said that)

Getting good organic engagement hasn’t always been as difficult as it is now. As the norms of social media trend inescapably toward a ‘pay-to-play’ environment, the need to put dollars behind your content increases, and the ‘play’ you get for that ‘pay’ decreases by the minute.

No longer can you hope to build real word-of-mouth relationships without a pile of cash or a viral smash hit. If it’s not ‘pay-to-play,’ it’s ‘post and pray.’ Read More

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Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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