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Social Media Roundup: Facebook at Work

Isabel Kieszkowski, November 26, 2014

This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.

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Social Media Roundup: Instagram Video Ads, SlideShare’s Visual Timeline & the Twitter + IBM Partnership

Megan Moran, November 6, 2014

Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week:

Instagram Video Ads

Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks.

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To date, Instagram has been specific with what types of static ads can be displayed on their platform, and video ads will be held to the same levels of scrutiny. Video ads are required to be ‘fresh’ content that fit the Instagram vibe and cannot be repurposed TV or web commercials.


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Will there be any backlash from users for allowing more intrusive ads on a formerly commercial-free platform? Instagram doesn’t expect any, but only time will tell.

 

SlideShare’s Visual Timeline

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SlideShare is adding a new visual timeline, allowing members to easily look back on their professional accomplishments and share them with their network. This can serve as a quick reference for potential employers or as a reference to see what you’ve built through your professional journey. By partnering with LinkedIn and providing direct access to your LinkedIn profile, SlideShare provides a sleek and comprehensive overview that can easily be shared on social media platforms.

Twitter + IBM Partnership

IBM has partnered with Twitter to help provide better analytics in the form of IBM Watson Analytics. These analytics includes more accurate data, custom visualization and predictive analytics paired with consulting services to help understand patterns and trends.

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This partnership will allow large companies to leverage Twitter as a valuable resource in the business decision-making process, as mining for consumer insights will be even easier and more informative. Professionally, we’re pretty stoked, as the old Twitter analytics left alot to be desired.

The addition of IBM’s capabilities and the recent acquisition of Gnip prove that Twitter is more wide-reaching and comprehensive than ever in its data reach and abilities. Twitter is now more valuable to businesses than ever, giving companies the ability to understand and reach their audiences in new ways.

Read More Here:

Sloane, Garett. “Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands.” AdWeek. N.p., 30 Oct. 2014. Web. 06 Nov. 2014

<http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081>

Dhariwal, Arpit. “New Feature: Map Your Professional Journey.”SlideShare Blog. N.p., 24 Oct. 2014. Web. 06 Nov. 2014.

<http://blog.slideshare.net/2014/10/24/new-feature-map-your-professional-journey/>

Durani, Vineeta. “Twitter and IBM Form Global Partnership.” IBM News Room. N.p., 29 Oct. 2014. Web. 06 Nov. 2014.

<http://www.ibm.com/big-data/us/en/big-data-and-analytics/ibmandtwitter.html>

COTW

#COTW: How Digital Is Interupting the Beauty Industry

Isabel Kieszkowski, October 29, 2014

Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.

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Social Media Roundup: Ello

Isabel Kieszkowski, October 8, 2014

In the digital marketing realm, we love advertising on social media. It provides us with data and access to various markets, all for free. However many users worry that the abundance of ads on platforms like Facebook and Twitter invade their personal privacy. This is where a new social media platform, Ello, comes in.

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COTW

#COTW: Olive Garden’s Pasta Pass

Isabel Kieszkowski, September 30, 2014

Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.

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Social Media Roundup: Instagram for Business & Pleasure

Isabel Kieszkowski, September 17, 2014

If you are reading this, you either use Instagram for business or for pleasure. This week’s social platform update is extra exciting because Instagram has unveiled something for the professional and personal Instagrammer.

Instagram has released an analytics…

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3 Takeaways From Snapchat’s Pitch Deck

Laura Oxler, August 19, 2014

The “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Here are 3 points the app wants to get across to advertisers.

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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