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COTW

#COTW: How Digital Is Interupting the Beauty Industry

Isabel Kieszkowski, October 29, 2014

Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.

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Social Media Roundup: Ello

Isabel Kieszkowski, October 8, 2014

In the digital marketing realm, we love advertising on social media. It provides us with data and access to various markets, all for free. However many users worry that the abundance of ads on platforms like Facebook and Twitter invade their personal privacy. This is where a new social media platform, Ello, comes in.

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COTW

#COTW: Olive Garden’s Pasta Pass

Isabel Kieszkowski, September 30, 2014

Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.

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Social Media Roundup: Instagram for Business & Pleasure

Isabel Kieszkowski, September 17, 2014

If you are reading this, you either use Instagram for business or for pleasure. This week’s social platform update is extra exciting because Instagram has unveiled something for the professional and personal Instagrammer.

Instagram has released an analytics…

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3 Takeaways From Snapchat’s Pitch Deck

Laura Oxler, August 19, 2014

The “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Here are 3 points the app wants to get across to advertisers.

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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Don't Get Scroogled

Don’t Get Scroogled

Matt LeBeau, May 1, 2014

For many people, no recent update has been more confusing than the changes to Google accounts and services, including the forced connection between Google services like YouTube and Google+. While the most publicized aspect of this change was the elimination of anonymous YouTube comments, the related effect was that in order to post a new comment on YouTube, users first had to join Google+.

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