Brands and their agencies know the importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?
In episode 13 of our weekly Blab series, The Agency Way, we explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
Key insights on social selling from bleeding-edge, sales trainer and coach, Gabe Villamizar.
Want to connect with someone? Tell them a good story.
All of us are drawn to a good story. The beating heart of every beloved content — whether it’s a film, graphic novel or viral advertising campaign — is the story.
Crafting that story is part art, part science, says Jen Casson, the director of creative services at Room 214, a social and digital marketing agency. Hear more on episode 9 of The Agency Way, a weekly Blab series.
There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.
Any book you pick up on social media will reference “listening” as a first step to social strategy. Too often, social listening is relegated to the practice of monitoring social networks in order to respond in a timely manner. But social listening serves a much higher purpose for those willing to really dig in.
Room 214’s Director of Research & Strategy, Michael Kwolek, joined @JasonCormier (that’s me), in the second episode of “The Agency Way” Blab series this week to talk about the kind of social listening that provides insights and actions. Take a few minutes to watch the interview! Read More
Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.
What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.
As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More
We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More