Let’s be honest… We’re all plagued by FOMO. Life is cool. Really cool… And we want to experience it all. Now, before you go out and blow your savings on concert tickets, quit your job to travel the world, and pick up crazy hobbies like wing suit flying or photo-bombing TV broadcasts, head over to the app store and download Periscope.
Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens big opportunities for brands on social media.
Instagram released its new and improved Search & Explore page, located in the Popular feed’s old home: the magnifying glass icon in the Instagram app. Search & Explore is Instagram’s way of launching itself into the curated, real-time news space that Snapchat and Twitter have been dominating for some time now.
Earlier this year, Pinterest released its promoted pins feature, allowing brands to advertise on Pinterest and garner higher reach for their pins. However, despite promoted pins having high potential to actually beat out Facebook ads in ROI, they have yet to shine.
We all remember when Facebook bought Instagram for $1 billion. Three years since the purchase, Facebook is finally making some headway towards validating this hefty investment.
Summertime, oh summertime, we welcome you with open arms! It’s about that time to start looking for margarita recipes and getting in shape (again) by looking at workouts to do. And where would we all go to if it weren’t for the one and only, Pinterest? Well like so many of us, Pinterest is trying to tone itself up and get that summer six-pack by rolling out some exciting features in the coming months.
In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on top, and who’s slipped off the radar? What are they doing right? And how is Instagram delivering in ways that other social media platforms fall short?
While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest. Let’s take a look at the two most surprising Pinterest snubs in the fashion world.