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Social

Top Food Brans on Instagram

2015’s Top Food Brands on Instagram and What They’re Doing Right

Caitlin Sherwood, May 19, 2015

In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on top, and who’s slipped off the radar? What are they doing right? And how is Instagram delivering in ways that other social media platforms fall short?

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PinterestSnubs

Pinterest + Fashion: Two Giants Who Said “Nah”

Maya Shaff, April 10, 2015

While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest. Let’s take a look at the two most surprising Pinterest snubs in the fashion world.

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How to make social shoppable

How To Make Social Shoppable

Leah Lesko, March 31, 2015

As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.

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Models & Instagram: An Indulging Combination

Isabel Kieszkowski, March 18, 2015

In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly tailored to sharing trends and promoting ambassadors of the industry.

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Crimson Hexagon: Turning Nerds into Cool Kids Since 2007

Taylor Cunningham, March 17, 2015

Here at Room 214, just about every project starts with a consumer insights engagement. The research department loves this because we get to take a deep look at each client, digging into the nitty gritty behind the business problem we’re solving. It’s the reason I love working at Room 214 (along with office dogs, open-book management, and a take-what-you-need vacation policy). But I digress.

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COTW

Campaign of the Week: #SpeakBeautiful

Isabel Kieszkowski, February 21, 2015

True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement.

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Videos + Super Bowl = Likes, Shares & NFL Brand Attention

Isabel Kieszkowski, January 29, 2015

Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.

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Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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Twitter Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 22, 2015

Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement.

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