Any book you pick up on social media will reference “listening” as a first step to social strategy. Too often, social listening is relegated to the practice of monitoring social networks in order to respond in a timely manner. But social listening serves a much higher purpose for those willing to really dig in.
Room 214’s Director of Research & Strategy, Michael Kwolek, joined @JasonCormier (that’s me), in the second episode of “The Agency Way” Blab series this week to talk about the kind of social listening that provides insights and actions. Take a few minutes to watch the interview! Read More