Google’s New Era For Search Visibility

By James Clark     |     May 18, 2007

Google’s new universally integrated Google SERP is the biggest update to the search algorithm in some time. The fact is, Google is now presenting all forms of content: images, news, products, or video within its search results. The real estate for high search visibility just got more competitive and from our standpoint it just got a lot better for the user.

The announcement has heightened the reaction from search agencies about how to continue to achieve high search visibility. Tameka Kee at MediaPost asks is this the End of Outsourced SEO?

This update plays directly into Room 214’s Search Visibility System, in that our methodology is to take the content you have and distribute it through as many forms of media (audio, video, text) and outlets to drive the visibility of that content and increase your level of expertise.

Again, what Google has done, confirms our long-time strategy that integrating audio, video, news and RSS into a online marketing plan is key to long-term success with any search visibility program.

Quite a while back, we as an agency stopped offering point solutions services, as we saw the success of integrating multiple distribution points and methods into a single coherent campaign that combines optimized news releases, article distribution, blogging, podcasting and video.

Now the crux of why all of these search agencies are scrambling is that they don’t have a media casting platform to handle this need. This is where our Search Visibility Integrated program using the CastLock RSS media distribution platformprovides the means to use and address this new era in search visibility.

About James Clark

I've always been involved in helping organizations create public personas and expert leadership. I cut my professional teeth working my way up in public relations agencies, eventually becoming a partner at high tech agency that received an Inc. 500 Fastest Growing Company award. Over 10 years ago, I decided to focus on digital and how it disrupts business. It was a good decision as that disruption keeps growing, giving me a lot to talk about. Having read The Cluetrain Manifesto, I became fascinated with how Markets are Conversations and Search Engines are Media. So along with my business partner Jason Cormier, I co-founded Room 214 where we pull together business intelligence, social and search media program management and application development to help companies and organizations drive high search engine visibility and successful social media word of mouth campaigns for B2B and B2C marketing communications initiatives.

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