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Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier on Blab to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

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The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More

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Dissecting Google’s Attribution Model(s)

Graham Swalling, February 2, 2015

If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.

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Quick Glimpse: Google Search Remarketing

Graham Swalling, February 27, 2014

Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic advertising approach that can be used to create strongly performing campaigns.

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Google Universal Analytics: An Overview

Graham Swalling, January 30, 2014

In 2013, Google announced they would be updating their Analytics platform to the new “Universal Analytics.” The timeline for this process began with a voluntary upgrade, and continues through three additional phases. With any platform and code update there are always questions of its purpose

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Align Your Online Advertising & Marketing Automation

Graham Swalling, October 30, 2013

Marketing Automation and PPC are commonly employed together as automation relies on marketing channels like paid advertising to generate leads. In turn, marketing automation can guide online advertising strategy by providing lead information and nurturing.

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Intro to Google Enhanced Campaigns

Graham Swalling, May 15, 2013

In early 2013 Google announced ‘Enhanced Campaigns’ as the next iteration of campaigns in Google AdWords. Alongside a preview of new features was notice that all existing campaigns would have to be manually updated, or they would be automatically updated by July 22nd.

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Google+ Changes And What They Mean For You Part II

Reed Pankratz, April 29, 2013

Understanding the Google+ platform and the changes being made from Part 1 in our series is the first step in creating a better Google+ experience for your brand and your audience. Now, we’ll take the next step by diving into what these changes mean for your job as a community manager.

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YouTube Search Engine Optimization Techniques To Improve Your Videos

Matt LeBeau, February 28, 2013

Although you’ve likely watched countless viral videos on YouTube, creating popular video content is often easier said than done. Regardless of your content or industry, you can create more discoverable videos by knowing and practicing some essentials of YouTube marketing.

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