Search Engine Optimization

Your keyword analysis, competitive landscape, existing web content and business goals are all driving factors and considerations in determining the depth of initial and quarterly scheduled SEO efforts. SEO is the basic layer of search marketing, and is integral to supporting other online marketing efforts that drive traffic and conversions to your website. Room 214 employs a variety of recognized SEO best practices, and follows a proven system based on the following steps:

Step 1: Keyword Grouping and Creation of SEO Planning Document.

Based on your feedback and keyword research, we typically select 30-60 keywords for content consideration and create a shortlist of no less than 15-20 keywords as the primary focus (depending upon the size of your site and the volume of competition). We will systematically drill down to the most efficient keywords based on the research, and divide the words into groups of between 2 and 6 words or phrases for targeting on any given web or landing page.

Step 2: Initial Site Ranking and Reporting Setup.

We check the current ranking of the site for your top primary keywords. The Initial Site Ranking Report will help us determine the current status of the site and will be useful as a reference for checking the progress in rankings over time. We frequently baseline your competition as well.

Step 3: Optimization.

Once we have addressed all questions pertaining to how pages will be updated and receive approval from you regarding recommendations within the SEO Planning Document, we will begin the actual implementation. This includes recommending changes applicable to HTML tags, content structures, number of pages, landing pages, site navigation, titles, headers, URL page names, etc. With the exception of changes to body content (SEO copywriting), we will implement all approved changes within your site OR provide the documentation needed to assist you for doing the same.

Step 4: Google Sitemap and Webmaster Account Creation.

Google's xml-based sitemap schema was recently made a standard after Yahoo! and Microsoft both adopted the methodology as part of their own indexing algorithm. We create this sitemap and set up a Google Webmaster Tools account concurrently to assist Google in indexing sites when SEO changes are first released.

Step 5: Search Engine Submission and 30-Day Report Delivery.

The optimized site is submitted to various free Search Engines and Directories, and will also be submitted to selected paid directories.

Monthly reporting, directory submissions and/or coordination of link building efforts continue on a monthly basis. Each quarter, the original SEO Planning Document is reviewed alongside monthly analytics to determine needed revisions to improve search rankings. A new round of SEO maintenance is then carried out, with new ranking and traffic results measured monthly.

Contact us today by filling out our contact form or giving us a call at 866-624-1851 to see how we can best optimize your website.