CTC Podcast #8 – SEO Tip of the week, Yahoo and landing pages

By James Clark     |     July 04, 2007

Listen to our Podcast:

Show Notes:

0:45 – Is Arnold making Terminator 4? Rambo is coming.

1:28 – The Yahoo! Semel Out Yang In announcement makes Kris wants to blow up his RSS reader because of the echo chamber.

3:09 – Jeff Jarvis’ Yahoo’s big mistake post at Buzz Machine takes a real perspective on the Yahoo! announcement. This is how to cover a topic, not just link to CNET.

5:45 – The effect of Kobe posting his trade requests on his website and how two weeks later the story explodes in the main stream media.

7:12 – Curt Schilling is constantly in the main stream media because he blogs.

8:58 – Conferences and meet-ups going from live video feeds to live blogging. Now you have to wait a few days to see the presentation. Example WWDC.

12:37 – Were the people behind Kobe smart/calculated or was it just total amateur hour? From the looks of it, blogs being taken down, etc – no one had a clue on how to maintain credibility online.

17:47 – Google gets the headline with its $11 million green car initiative. Trumps Yahoo!’s green car giveaway. Google uses it’s renewable energy efforts to power a fleet of plug-in hybrid cars

22:45 – Slice slaps down Yahoo! on it’s widget platform, which leads him further down the road to a new MacBook Pro.

23:33 – James’ favorite widget is the CallWave SMS Widget.

24:00 – Slice’s SEO Tip of the Week – Google Analytics and comparing periods months by month.

26:55 – Ben’s Make it Happen Capt’n – what you need to know about landing pages and conversions. Here’s the two headlines discussed you be the judge:

Headline 1 – Our Experienced Staff Can Tend to Your Every Automotive Need, And Are ASE Certified with the Guaranteed Lowest Prices

Headline 2 – Hidden Mechanical Problems With Your Car Are Threatening The Health And Safety Of Your Family! Our 9-Point Safety Inspection Could Save Their Lives – And Give You Peace of Mind . . .

Send your requests for a Make it Happen Capt’n segment to:makeithappencaptain@room214.com, if we use it, we’ll send you a free iPod Shuffle.

33:00 – Slice gets the (FUD) fear, uncertainty and doubt discussion from a $500 an hour sales consultant


About James Clark

I've always been involved in helping organizations create public personas and expert leadership. I cut my professional teeth working my way up in public relations agencies, eventually becoming a partner at high tech agency that received an Inc. 500 Fastest Growing Company award. Over 10 years ago, I decided to focus on digital and how it disrupts business. It was a good decision as that disruption keeps growing, giving me a lot to talk about. Having read The Cluetrain Manifesto, I became fascinated with how Markets are Conversations and Search Engines are Media. So along with my business partner Jason Cormier, I co-founded Room 214 where we pull together business intelligence, social and search media program management and application development to help companies and organizations drive high search engine visibility and successful social media word of mouth campaigns for B2B and B2C marketing communications initiatives.

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