Capture The Conversation

Room 214

The Agency Way: Episode 7

Interactive Video: The Future of Content

Jason Cormier, February 9, 2016

The content competition is on. To win, you need to capture your audience’s attention and engage them with your content. The game plan: Interactive video. You will garner your viewers’ attention, and gather critical data and insights at the same time.

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Rapt Case Study Blog

Get ‘Rapt’ Up in our Lead Generation Strategy

Caitlin Sherwood, February 3, 2016

Often times, new and prospective clients alike come to us with the same question: “How can we generate a larger volume of high quality sales leads?” This is a challenge that businesses across all industries are no stranger to, and a problem that we are able to solve .

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The Agency Way: Episode 7

Storytelling in Marketing

Jason Cormier, January 29, 2016

Values-driven storytelling is the core of marketing today. Customers today have infinite choices. The most meaningful way to cut through the content they literally have at their fingertips is to directly engage them through story.

We recently spoke with Amanda McPherson, a storytelling expert, about the future of marketing on the Agency Way, a Room 214 weekly Blab series. McPherson is an advisor, writer, college lecturer, and former Chief Marketing Officer of the Linux Foundation. Read More

The Agency Way: Episode 7

Social Media Program Insights

Jason Cormier, January 20, 2016

Effective social media programs are composed of a combination of “evergreen” content, campaign-based content and social advertising. When that content is helpful, story-driven and relevant to existing conversations — you win!

Room 214 Social Media Account Director, Maya Shaff, joined @JasonCormier (that’s me), in the third episode of “The Agency Way” Blab series this week to talk about social media program development with multiple channels in mind. Take a few minutes to watch the interview! Read More


We’re Hiring an Account Supervisor!

Kevin Coyle, January 14, 2016

Support Room 214 clients’ social media marketing campaigns through research, content creation, community engagement and reporting. Requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in digital marketing.

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Room 214 is Hiring a Photographer!

Kevin Coyle, January 14, 2016

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”…

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

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Room 214 is Hiring a Digital Marketing Specialist!

Kevin Coyle, January 7, 2016

Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work.

We are very interested in candidates with a strong background (3+ years of experience) in one of the following disciplines: digital advertising (PPC), search engine optimization (SEO), email marketing and/or marketing automation.
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The Agency Way: Episode 7

Leveraging Employees as Social Media Influencers

Martha Brown, December 23, 2015

Your employees and stakeholders are your biggest fans. Too often, companies who appreciate them as workers, and contributors, forget that those employees are also fans. Advocates. Cheerleaders. All in. Did you know there is a fun and easy way to energize your internal groupies?

GaggleAMP, a leading platform for managing employee influencer and advocacy programs,  gets it. GaggleAMP’s founder and chief executive, Glenn Gaudet, @glenng, joined Room 214’s co-founder Jason Cormier, @JasonCormier, in his inaugural episode of “The Agency Way” Blab series this week to talk about employee advocacy. It’s short and sweet: Have a moment? Read More

Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More