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Social Media Roundup: Instagram Video Ads, SlideShare’s Visual Timeline & the Twitter + IBM Partnership

Megan Moran, November 6, 2014

Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week:

Instagram Video Ads

Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks.

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To date, Instagram has been specific with what types of static ads can be displayed on their platform, and video ads will be held to the same levels of scrutiny. Video ads are required to be ‘fresh’ content that fit the Instagram vibe and cannot be repurposed TV or web commercials.


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Will there be any backlash from users for allowing more intrusive ads on a formerly commercial-free platform? Instagram doesn’t expect any, but only time will tell.

 

SlideShare’s Visual Timeline

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SlideShare is adding a new visual timeline, allowing members to easily look back on their professional accomplishments and share them with their network. This can serve as a quick reference for potential employers or as a reference to see what you’ve built through your professional journey. By partnering with LinkedIn and providing direct access to your LinkedIn profile, SlideShare provides a sleek and comprehensive overview that can easily be shared on social media platforms.

Twitter + IBM Partnership

IBM has partnered with Twitter to help provide better analytics in the form of IBM Watson Analytics. These analytics includes more accurate data, custom visualization and predictive analytics paired with consulting services to help understand patterns and trends.

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This partnership will allow large companies to leverage Twitter as a valuable resource in the business decision-making process, as mining for consumer insights will be even easier and more informative. Professionally, we’re pretty stoked, as the old Twitter analytics left alot to be desired.

The addition of IBM’s capabilities and the recent acquisition of Gnip prove that Twitter is more wide-reaching and comprehensive than ever in its data reach and abilities. Twitter is now more valuable to businesses than ever, giving companies the ability to understand and reach their audiences in new ways.

Read More Here:

Sloane, Garett. “Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands.” AdWeek. N.p., 30 Oct. 2014. Web. 06 Nov. 2014

<http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081>

Dhariwal, Arpit. “New Feature: Map Your Professional Journey.”SlideShare Blog. N.p., 24 Oct. 2014. Web. 06 Nov. 2014.

<http://blog.slideshare.net/2014/10/24/new-feature-map-your-professional-journey/>

Durani, Vineeta. “Twitter and IBM Form Global Partnership.” IBM News Room. N.p., 29 Oct. 2014. Web. 06 Nov. 2014.

<http://www.ibm.com/big-data/us/en/big-data-and-analytics/ibmandtwitter.html>

Hiring

Room 214 is Hiring: Account Manager

Room 214, September 8, 2014

Account Manager

Support Room 214 clients’ social media marketing campaigns through research, content creation, community engagement and reporting. Requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in digital marketing.

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Hiring: SEO Specialist with HTML & CSS Chops

Brandon Whalen, March 5, 2014

Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This is a hybrid position, so we would very much appreciate your assistance in sharing this with folks who fit the description.

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craft-meets-concept

Cut It Out! When Craft Meets Concept at Room 214

Neil Yarnal, February 17, 2014

Information graphics and iconography have invaded your life, for better or worse, filling your subconscious with factoids, charts and graphs.  Search for information graphics or “infographics” in your browser and you’ll be flooded with a surge of knowledge.

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valentine

Happy 214 Day! Will You Be Our Valentine?

Brandon Whalen, February 14, 2014

Here at our little digital marketing agency, Room 214, we like to have fun around the office. This could come in the form of a dog party, team happy hour, or even one of our weekly rubber band shootouts.

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We’re Hiring An Account Manager

Brandon Whalen, October 2, 2013

Room 214 is hiring a new account manager to join our team of geeky, focused and motivated social media and digital marketing professionals. If you want to work at a place you love, and be surrounded by fun, smart people, you have found the right opportunity.

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Behind the Scenes Part 2: Scratchboard Video

Jen Casson, August 20, 2013

At Room 214, we love to experiment with new forms of video scribes. Our last test, the chalk scribe, was a huge success. Emboldened by that project, we wanted to see what a Scratchboard Scribe would look like and learn how it would differ from our traditional whiteboard scribe.

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