At Room 214, we have a company mantra that we talk about on a regular basis: “creating valuable relationships.” It really is a guiding force in decision making at all levels. Of course, what’s more important than us talking about it is truly acting it out.
College lectures, case studies, and exams supposedly develop our minds and equip us with tools for the “real world” and its nebulous big-boy and big-girl jobs. Here’s the problem: school ruined my writing style.
As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.
In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly tailored to sharing trends and promoting ambassadors of the industry.
Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”
Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work.
We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation.
We are looking for a fun and creative guy or gal to intern with Room 214’s creative team. You’d support Room 214’s creative content needs by assisting in the production of social media graphics, presentation design assets, simple video editing, and other creative team activities.
As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.
As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.