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Room 214


Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier on Blab to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More


Get Out! Three Tips For Bonding Outside Work

Erika Stutzman, May 5, 2016

There are a lot of cultural benefits to bonding with colleagues outside the office. But the idea can make people cringe, remembering all too many hotel conference rooms and forced trust exercises. (Don’t drop the boss!)

It doesn’t have to be that way. If firms tap into what really makes their team tick, building outside-work camaraderie can be both valuable and fun. Here are three top tips for creating your own outside-work event with your team. Read More


Six Steps to Mend Your Meetings

Erika Stutzman, April 14, 2016

Most of us wouldn’t head out on a road trip without gas in the car and a mapping app — at a minimum.  And none of us should expect to spend several hours a week, or even every day, mindlessly sitting in meetings instead of getting our work done. Add fuel and direction to your business meetings by creating a process.

Talent managers estimate office workers spend an average of 15 percent of their time in meetings, with executives and managers skewing far upward on the curve — an average of 40 to even 50 percent.

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Blab for Business: Your Next Social Platform

Jason Cormier, April 12, 2016

Picture a room filled with people highly engaged around two experts discussing a topic of great interest. Maybe a third or fourth person takes the stage with the first two and fuels the discussion further. Almost sounds kind of like a dynamic speaking panel at a conference.

Now, picture that same room with an unlimited number of participants from anywhere in the world — on any device — and a simple way to record that conversation (video and audio) for replays that can be accessed on YouTube or any web page that can embed a video. This is Blab, and the audience and feature set continues to quickly grow.

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Working With Heart and Art – and Will Day

Erika Stutzman, March 18, 2016

Art nourishes the soul.

We know a little bit about this here at Room 214. Our headquarters are in Boulder, Colorado. The National Endowment of the Arts recently named Boulder one of the top 10 “arts clusters” in the nation, which it defined as the concentration of artists and arts organizations per capita.

So while we know that means we have a kick-ass place to live — with an abundance of cultural opportunities and fun things to do — what can we do about it at work?

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Don’t Buy that List! Best Practices for Email Marketing

Jason Cormier, March 11, 2016

What does “big data” mean to you? To Kurt Diver, who’s in charge of deliverability and compliance at SendGrid — it means deep and meaningful insights from a technology platform that sends over 22 billion emails every month.

To us, it means staying educated about consumer behavior, best practices and technical challenges: What’s opened? What connects consumers to brands? What falls flat?

Diver joined Room 214 Co-founder Jason Cormier  on an enlightening discussion for episode 11 of The Agency Wayour weekly Blab series with marketing experts and thought leaders.

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Love Your Team: Building Culture from Day One

Erika Stutzman, March 10, 2016

Your company’s culture is important, not just to your customers but also to your team. Getting new employees to embrace that culture should start with recruitment. But don’t forget one of your best opportunities to share and amplify your culture out of the gate: Onboarding.

Here are four best practices for onboarding, to welcome your new team members and get your company’s culture front-and-center from Day One:

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Self-Branding Adventures with YouTube

Jason Cormier, March 1, 2016

When he’s not traveling around the globe, adventure filmmaker, TV host and motivational speaker Ryan Van Duzer is exploring ways to connect with a wider audience.
How he promotes his work and connects with his audience is evolving, as more people access their chosen content and entertainment in different ways. What are some of his strategies and plans, to keep his brand fresh and his name out there — and especially to keep the adventures coming?

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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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The Agency Way: Episode 8

Trends in Marketing Automation

Jason Cormier, February 12, 2016

Take marketing automation to the next level by focusing on quality content and some key trends.
Marketing automation helps companies expand their reach to their customers — but it entails much more than simply buying a software platform. To truly expand their presence and reach, companies need to learn about lead scoring and nurturing, and trends in demand generation.
The Agency Way, a weekly Blab series hosted by Room 214’s co-founder Jason Cormier, covers these key trends with marketing automation expert Katy Shea.

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