BOULDER, Colo., Aug. 20, 2013 /PRNewswire/ – Digital marketing agency Room 214 announced its agency partnership with Marketo (Nasdaq: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships.
With more than 35 percent of the agency team now Marketo-certified, Room 214 assumes a new leadership role in social media and digital marketing with Marketo-enabled solutions. B2B and B2C companies seeking to increase leads and sales can now locate Room 214 in Marketo’s LaunchPoint partner network.
Marketo provides hosted software that helps manage leads, send relevant messages to audiences at various stages of the buying cycle, and improve measurement and optimization of marketing performance.
“Our investment in marketing automation is driven by our clients’ desires to more effectively grow business from new and existing customers,” stated Jason Cormier, Room 214 Co-Founder. “Marketo makes sense because it’s a proven platform for launching multiple campaigns that can be measured and improved upon over time. Now a company’s marketing department can be better positioned as a profit generator instead of a cost center.” Read More