Everyone wants to spread joy during the holidays, but sometimes its hard to know where to start! Well, Udi’s, the market leader in gluten free foods, helped their Facebook fans spread the joy by working with Room 214 to create this custom Facebook application.
80,000 new Facebook fans (40,000 gained in the first four days)
76,000 gifts sent in just three weeks with over 30% redemption rate
Initial 10,000 gift goal reached on the first day! After reaching the goal, fans received coupons for free products inside of having the products shipped directly.
48,000 unique users authenticated the app to give or receive a gift
14,000 new people added to the Udi’s email database
Facebook engagement (People Talking About This) increased by 463%
Honored in Facebook Studios, a site for the best Facebook marketing
WOMMY Award Winner
AMA Peak Award – Best in Show (Top Social Media Award)
What We Did
- Application Development
- Campaign Strategy
- Web Design