Linux Foundation Facebook Quiz

Features:

  • Engaging quiz questions designed to create affinity between respondents and Linux
  • Custom character illustration and design offering a friendly brand experience
  • Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand
  • Quiz results and badges designed to encourage viral sharing

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Benefits:

  • Respondents took part in an engaging brand experience
  • Unique custom content provided visibility to thousands of friends of Linux Foundation fans
  • Strong incentive to encourage LinuxCon registrations

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Results:

  • 1,399 respondents shared content from the quiz
  • 25,536 visitors took the quiz, with 91% completing the entire quiz
  • 35,593 total quiz page views
  • Articles on TechCrunch, ZDNet, Geek.com and Business Insider with over 250 social shares
  • 175,000 YouTube views within two weeks of release
  • 56,200 more views or 25% more views than their prior most viewed video in under 3 months
  • Ranked the 9th most watched Sci/Fi video on YouTube within one week
  • Mashable embedded the video in an article that received nearly 4,000 social shares

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