The "4 + 1" podcasting concept encompasses the four common stages of podcast production, plus the effective promotion of it. Room 214 employs RSSready's Post Zinger software (formerly Castlock) for distributing, managing, and measuring podcast subscriptions. Listen to a few quick samples of our podcast production work now.
Part 1: Podcast Program Consultation and Development
- Show format
- Recording options
- Marketing campaign and branding integration
- Podcast site production / Post Zinger integration (Optional)*
Part 2: Intro/Outro/Sweepers (IOS) Audio Production
- Professional audio logo development
- Integration of existing scripts and promotional jingles if applicable
- Adaptation / creation of sound tracks and special effects
- Provisioning of voice talent
Part 3: Live Recording
- Onsite setup and training
- Conference bridge setup for recorded calls
- Coordination with voice talent
Part 4: Podcast Editing and Show Production
- Show review and editing notes
- Edits, cuts and splices
- ID3 image, tags and RSS feed creation
- Upload and review of final MP3 files
"PLUS 1" Podcast Promotion
The effective promotion and distribution of our podcast productions clearly sets us apart from a growing community of would-be competitors. Leveraging tactics from our search visibility system in conjunction with our Post Zinger technology and a variety of social media tools contributes to promotional efforts that often include:
- Audience and key-influencer identification
- iTunes and other major directory submissions
- Social media visibility via MySpace, Flickr, YouTube.
- Pay per click campaigns for increased exposure
- Supporting articles and optimized press releases
*Post Zinger Integration (Optional)
Post Zinger is an RSS mediacasting platform (hosted or installed) that provides an easy way to manage, upload, and search optimize blog, video and podcast media. It is fully customizable, and includes a powerful analytics component for easy-to-understand reporting based on downloads, subscriptions and more. Optional features include:
- Password protected, authenticated RSS feeds.
- Affiliate marketing integration
- Custom search results pages
- Subscription and list management
- Real-time reporting
- RSS-to-email and email marketing integration
- E-commerce / secure payment processing integration
Contact us for questions, or take some time to listen samples of our podcast production.
