A new era of technology platforms to better connect marketing with sales is here. Room 214 helps you implement best practices and technology for improving business processes, lead qualification and follow-up, campaign testing and optimization, and overall impact to revenues and profit.
Manage the acceleration of your business growth by effectively aligning your sales and marketing teams in process and purpose.
Lead Generation & Nurturing
Leverage online advertising, search engine visibility, social media and lead gen networks to prime the pump for content delivery and sales.
Lead Scoring & Management
Prioritize your customer types through persona research and likelihood to buy. Filter leads and serve content according to engagement and interest.
Marketing Program Development
Create measurable marketing campaigns under holistic strategies, integrating tools and platforms to sort and qualify leads that become sales.
Many companies who venture into the marketing automation world underutilize their investment with lackluster landing pages, email templates and marketing content. Reach your full potential with templates that look great for mobile, tablet and desktop users.
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What’s Marketing Automation?
It’s software that creates enormous efficiencies while tying your marketing and sales systems together. Read more about marketing automation.
Certified Marketo Partner
Room 214 is a certified agency for Marketo marketing solutions.
Your advertising is successful when people are paying attention to the details, when decisions about your money are driven by the ongoing response to your story and messages. Room 214 helps you reach, qualify, direct, and sell to your online audience.
Google-certified search engine marketing experts with a focus on conversion-oriented and/or eCommerce pay per click advertising programs.
Story and brand-driven creative placement of online ads, banners and rich media to just the right audience.
Focused methods of recapturing interest, enforcing awareness and driving conversions.
Digital Media Buying
Dedicated ad planning and strategic messaging with the right reach in the right places.
Pump up your mobile campaigns, leveraging ad network and location-based opportunities in the fastest growing medium for online experiences.
Search Engine Optimization
Your SEO is foundational to long-term visibility on the web, and remains one of your most powerful marketing allies. Room 214 helps you identify the competitive landscape, in addition to executing on opportunities that aid in high organic search rankings for terms most relevant to your business.
Get to the bottom of technical issues that are limiting your site’s potential to rake in organic search traffic.
Analyze the volume and frequency of relevant search terms to identify SEO opportunities and priorities.
Local Search Optimization
Take control of your local search presence, and enable each location to build a strong presence in mobile search and in local social media.
Take advantage of mobile ad buys, networks and location-based opportunities in the fastest growing medium for online experiences.
Get a fully outsourced solution to traffic generation from high organic search results, guidance on tactics or instruction for executing a plan and process for internal teams to follow.
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“We have relied on Room 214 to be the experts in what’s possible and optimal as it relates to search visibility, and to help determine the most important and relevant online marketing investments for our company.”
~ Bret Astor,
VP Marketing, Strategic Media
Automation and mobile technologies make your email marketing more relevant than ever. Room 214 helps you create and test email content, in addition to designing and integrating campaigns for nurturing leads, loyalty and sales.
List Segmentation & Strategy
Take advantage of powerful tools and practices to achieve better open rates, shares and click-throughs.
Mobile Email Optimization
Improve readability and function across all mobile devices to get the most from your email content.
Leverage common email delivery platforms like MailChimp and Campaign Monitor – or advanced marketing automation systems with lead scoring and integrated CRM solutions.
“The creative and copy you’ve provided for the Good Sam Club email campaigns [with over one million members] has consistently performed well above our averages.”
~ Director of Marketing,