 Colorado Rockies Ticket Crisis - The Need for a Syndicating Press Room
by James Clark
Okay, I'm bummed the Rockies got swept by the Red Sox, but I've got to tell you the bitter taste still in my mouth is from the way the Rockies brass handled selling World Series tickets and the subsequent communications break down from the online ticket server meltdown.
This was a classic example of an organization utilizing the internet to sell and distribute tickets, but completely ignoring using the same medium to communicate to those online ticket buyers when shit starting hitting the fan.
Since I already posted a blog ranting on the situation, I won't go into the details of the reasons for the debacle, but bring to the forefront the point of how the Rockies could have used a syndicating press room and/or crisis RSS feeds to effectively and efficiently keep everyone updated.
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Cool, Strange, Interesting, Happy and Sometimes Freaky:
First Flavor - Marketing with Taste!
by James Clark
First Flavor - http://www.firstflavor.com
Okay, I have to admit this one makes me smile. I've got a four-year-old son that likes to experience the world by tasting and licking everything. At least twice a week I'm saying "Gross - Don't Lick That".
Enter First Flavor - a new tryvertising marketing concept that converts flavors into Peel 'n Taste strips that can be mass-distributed.
Imagine the possibilities - a Peel 'n Taste strip on the outside of a Lincoln Log can that tastes like cheap cedar.
Honestly, though - sampling is a key driver to get consumers to try something new. I could guarantee that if I got a piece of direct mail from a local sushi restaurant promoting a new roll - I'd taste it. Now my wife would say "Gross - Don't Lick That", but I'd do it anyway.
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 Top Blog Post: RSS Advertising is Targeted and Measurable
by James Clark
The battle around web site advertising now rages around what a site's
true hit statistics are. Advertisers are seeking accountability by
relying on ratings panels from Neilsen/NetRatings, but site owners are
seeing major flaws in the ratings panels system.
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 Top Podcast: CTC Podcast #17 - Jeremy Wright from b5media.com and ensight.com
Kris Smith and Jeremy Wright
We are shamelessly promoting our CTC Podcast. We
highly recommend listening to this podcast as it offers a nice snapshot
of the personalities in Room 214 - in addition to the kind of
discussions that go on around here in regards to Google search results,
SEO, public relations, RSS and more. In this particular podcast, we discuss all the new conversations popping up around open source, creating a social platform, and what you can learn about your business by reading a magazine outside of your industry.
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