Mobile Retail: The Rise Of Connected Shopping

By Michael Kwolek     |     March 28, 2013

Room 214 is pleased to announce the release of its latest digital marketing POV. Entitled, “Retail and the Rise of the Mobile Web”, this report analyzes how people use mobile devices when shopping and how retailers can improve the browsing and buying experience on smartphones and tablets.

Did you know that people of all ages are embracing the mobile web at a faster rate than that of initial internet adoption back in the 1990s? Indeed, many Millennials are skipping traditional PCs altogether to view the web exclusively on their mobile devices.

Retailers have found it challenging to keep up with the rapid adoption of all things mobile, and yet 30% of the 125 million U.S. smartphone owners are already using their devices to shop. Many of them “showroom” at bricks and mortar shops – trying out products in-store before finally buying them online, often on a competitor’s website.

Marketing strategy that integrates mobile as a primary contact point for shoppers can encourage them to do their research, but ultimately buy from you directly, whether in-store or online. Indeed, only about one-third of online shoppers take less than a day to make a purchase decision, so it makes sense to keep people engaged over time.

Read the complete report on SlideShare to get all the essential stats, trends and opportunities around retail and the rise of the mobile web.

About Michael Kwolek

By day: conducting research to guide digital marketing strategy for our clients. By night: making music, watching samurai flicks, and biking around for the best Boulder food.


  • Brandon says:

    Great post Michael! I’m definitely on the lookout for stores doing fun things with mobile for shoppers. It would be interesting to know how many folks have gone to a store and ordered something on their mobile devices for a cheaper cost after viewing the item on location.

  • jasoncormier says:

    As I read this, I couldn’t help consider why more email and marketing automation platforms don’t yet offer mobile-friendly emails and landing pages out of the box. This is obviously the future.

Leave a Reply

Your email address will not be published.