A question that is often asked of those who work in social media is, “what’s next?” Nowadays, it seems that if you don’t have a Facebook and Twitter presence you are among the minority. Most companies have adopted the major networks as their social platforms, but once those networks are saturated where should we turn to make an impact?
Instagram is now the world’s largest mobile social network. When you look at it’s astounding growth numbers it’s hard to deny that brands should think about a presence in the community.
Already, we’ve seen great examples of brands using Instagram including Starbucks, Red Bull, Threadless and Burberry. Take a look at Room 214′s POV document which outlines some great thoughts and tips on how Instagram can be used from a brand perspective.