Room214 - Online Public Relations and Search Engine Marketing

8th Fastest Growing Private Company

Thu, 17 Jul 2008 15:12:33 -0500

Room 214 is honored to have made the 2008 Denver Business Journal's Top 10 list of Fastest Growing Private Companies.

Positioned for the top spot last year, we learned at the event the company wasn't founded early enough in 2004 to be elligble.

Much thanks to our clients and the DBJ this year for helping us make the list!

denver business journal, fastest growing companies, denver business

James Clark and Jason Cormier Speak on Social Media at Annual Colorado Ski Country USA Communicatons Summit

Wed, 07 May 2008 11:16:00 -0500

May 7, 2008

Room 214 co-founding partners, James Clark and Jason Cormier, presented a half-day seminar on social media at the annual Colorado Ski Country USA Communications Summit. Speaking topics included:

Social Media: The Premise, Pieces, Facts, Best Practices
Social Media: Planning, Challenges and Measurement
Sample Uses of Tools: Blogs, Widgets, Podcasting, Social Networks, Twitter
Understanding how RSS has changed Search

social media speaking engagements, social media expertise, guest speakers, james clark, jason cormier

Room 214 Selected for Social Media, RSS Integration Project for Dynamic Bicycles

Tue, 26 Feb 2008 17:23:39 -0600

Boulder, Colo.-based search marketing and visibility agency to design, develop and deploy a company blog, RSS feeds and online syndicating press room for Dynamic Bicycles

Boulder, Colo., February 26, 2008 -- Dynamic Bicycles, the world's leading chainless bicycle company, today announced that it has hired Boulder, Colorado-based social media marketing and visibility agency Room 214 to implement its new social media strategy. Key components of the program include: custom corporate blog development, on-page article marketing platform, RSS feed integration, a syndicating press room and online reputation management and conversation tracking.

"We have been working with Room 214 for three years to drive Dynamic Bicycles' online retail business through Pay-Per-Click (PPC) and organic search. Having achieved page one rankings for a number of top keywords we've decided 2008 is the year we are making the commitment to engaging our customers through social media," explained Patrick Perugini, founder and president of Dynamic Bicycles.

The social media program for Dynamic Bicycles provides a level of professionalism and authentic approach for the company to reach out to biking enthusiasts engaged in online conversations and communities around bicycle commuting, recreational cycling, earth-friendly sustainable habits and healthy lifestyles.

About Dynamic Bicycles

Dynamic Bicycles offers a complete line of chainless bicycles featuring a fully enclosed shaft drive and all-internal gearing so there are no exposed, moving parts - meaning no grease to get on hands or clothes and more quiet, smooth riding. Dynamic's chainless system combines Sussex's rugged and proven shaft drive system with Shimano's advanced internal gear hub that incorporates all of the gear components into a compact, highly efficient rear axle. This unique chainless drive system also requires very little maintenance, so owners spend less time in the bike shop and more time on the road or trail.

For more information and to see Dynamic Bicycles full line of chainless bikes visit: http://www.DynamicBicycles.com

About Room 214

Room 214, http://www.Room214.com, is a search marketing and social media agency offering outsourced search marketing and online lead generation services that includes: custom blog implementations, podcast production and promotion, syndicating online press rooms, optimized press releases, RSS marketing, online article marketing, search engine optimization, pay-per-click campaigns, landing and conversion page development, email management and social media and online reputation management campaigns leveraging StumbleUpon, Facebook, YouTube, Google Video, iTunes and others.

Visit Room 214 at: http://www.Room214.com

CaptureTheConversation Blog at: http://www.capturetheconversation.com

Contact Info: Guy Murrel Catapult PR-IR, 303-581-7760X17, gmurrel@catapultpr-ir.com

social media agency, custom blog development, rss integration, online press room

Room 214 Selected as Search Marketing Agency for HiveLive Lead Generation Program

Mon, 04 Feb 2008 12:52:26 -0600

Boulder, Colo.-based agency will craft and execute search visibility campaign and Pay-Per-Click conversion program

BOULDER, Colo., February 4, 2008 - HiveLive Inc., an enterprise social software platform provider, today announced it has hired Boulder, Colorado-based search marketing agency, Room 214 to implement an online lead generation campaign. Online search visibility and pay-per-click (PPC) advertising will send prospects to multi-variant tested landing pages and informational offers to have HiveLive build customized HiveLive demo communities. Customized demo communities provide prospects seeking a community-based platform the ability to see how they can integrate social networking tools that meets their particular needs. The landing pages will include offers of a white paper; access to the HiveLive community platforms; and, free customized demo communities. Room 214 plans to deliver registrant information and tracking statistics to HiveLive.

About HiveLive

HiveLive, Inc. is the first company to deliver an enterprise social software platform that integrates social networks with information networks for business-focused communities. The company's on-demand, web-based platform is powered by a new Web 2.0 building block called a "Hive," which can be configured to support a nearly infinite range of community activities such as blogs, wikis, forums, chat rooms, polls, FAQs, and more. The patent-pending technology uniquely enables companies to build online communities of depth, and forge tighter bonds with their customers, partners, and employees to foster innovation, creativity, loyalty, and trust. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit http://www.hivelive.com

About Room 214

Contact Info:

Guy Murrel Catapult PR-IR

303-581-7760X17

gmurrel@catapultpr-ir.com

hivelive, online lead generation, room 214

The Barking Lot Renews Local Search Marketing and Visibility Program With Room 214

Mon, 28 Jan 2008 16:21:33 -0600

Chicago dog boarding, doggie daycare and pet grooming company's online visibility lowers cost per customer acquisition and drives significant business growth.

Boulder, Colo., Jan. 28, 2008 – Room 214, a Boulder, CO.-based search engine marketing and social media agency, had its local search visibility program renewed with The Barking Lot, a Chicago-based doggie daycare, dog boarding, dog training and dog grooming business, based on exceptional search visibility placements and residual business growth.

Room 214's local search marketing and visibility programs integrate local online marketing and search visibility strategies, including on-page search engine optimization, pay-per-click advertising, local customer reviews, Google Maps and Yahoo! Local placements.

Room 214's targeted local geographic approach drives online awareness and increases sales while decreasing the new customer acquisition costs.

"We have been working with Room 214 for the past two years now and can confidently say our web presence is driving the growth of our business," states Matt Kriser, owner of Barking Lot Inc. "What I like best is how much our customer acquisition costs have decreased significantly in comparison to traditional offline advertising efforts."

About The Barking Lot

The Barking Lot has two locations in Chicago offering dog boarding and doggie daycare, dog grooming, pet training classes, dog walking and in-store pet supplies. The Barking Lot was voted “Best Overnight Boardking, "Best Dogging Daycare", “Best Trainer” and “Best Dog Obedience Group Class" by readers of the Chicagoland Tails Magazine.

For more information, Contact:
Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760

local search, pay per click, seo, search marketing, barking lot

Best Promotions Renews Integrated Web Marketing Program With Room 214

Thu, 17 Jan 2008 16:47:39 -0600

Promotional products company experiences 200+ percent growth since hiring Room 214 two years ago.

Boulder, Colo., Jan. 17, 2008 – Room 214, a Boulder, Colo.-based search engine marketing, web development and social media agency, had its web marketing contract renewed with Best Promotions, a promotional products company located in Pittsburgh, based on exceptional results achieved during the past two years of service.

Room 214's web marketing and search visibility programs integrate online marketing and search visibility strategies, including search engine optimization, email marketing, pay-per-click advertising, analytics and conversion tracking, reputation management, blog development, and podcast production and awareness.

Room 214's integrated approach combines online marketing disciplines, such as SEO, pay-per-click, landing and conversion pages, together with social media outreach through blogging and podcasting to drive online awareness and increase sales while decreasing the client acquisition costs.

"We have been working with Room 214 for two years now, and have seen triple digit growth in our business every year," states Brian Cerra, Vice President of Sales for Best Promotions.com. "What I like is how they focus and develop programs to leverage our internal strengths, decrease our customer acquisition cost and not put a resource load on our business as it grows due to their efforts."

About Best Promotions

Best Promotions is a leading online promotional products company whose mission is to offer the best products for the best prices, backed by the best customer service in the industry. Best Promotions can put your company logo on a wide selection of apparel, bags, totes, business cases, chairs, mugs, food items, golf accessories, umbrellas, pens, pencils, wooden nickels and many others. Visit Best Promotions.com, or call 1-866-881-2378.

For more information visit:
Best Promotions, http://www.bestpromotions.com
Room 214, http://www.Room214.com
Capture the Conversation Blog, http://www.capturetheconversation.com

Contact:
Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760 Ext. 17

web marketing, search marketing, best promotions, podcast production

Room 214 in Rocky Mountain News

Mon, 24 Sep 2007 11:06:54 -0500

Jeff Smith of the Rocky Mountain News recently featured Room 214 in his RSS Feeds Can Boost Business article in Monday's Sept. 24 issue. Jason Cormier, founding partner of Room 214, was quoted several times about how companies can use RSS in their business applications. The article also discusses NewsGator's work with widgets.

rss feeds, rocky mountain news, jeff smith

Decor by Mail Launches New Interior Design E-Commerce Concept, Website Built by Room 214

Fri, 31 Aug 2007 12:31:58 -0500

BOULDER, Colorado – August 31, 2007– Room 214, http://www.Room214.com, a Boulder Search Marketing and Social Media Agency, launched a new interactive, e-commerce interior design website for Décor by Mail at http://www.decorbymail.com.

Décor by Mail, a new SIY “Shop It Yourself” interior design concept founded by accomplished 20-year interior design veteranHeather Goldstein, offers room design services for customers looking for great professional design help, but willing to save money by shopping and acquiring the design elements themselves.

“We give our clients exactly what they are looking for – new, fresh and professional room design Concept Box that they then take and go do to the leg work to shop it and procure it themselves,” states Goldstein. “Once they get our Concept Box, it’s a simple and fun process of finding the right pieces for the right prices. We give them the design concept and they get the confidence to shop it themselves.”

The Décor by Mail Concept Box includes:

A project concept board of color images, magazine pictures, small sketches, product and cut sheets to help clients visualize their new room design.
A detailed floor plan drawn to scale with all product placements easily numbered and catalogued so you can Shop It Yourself with confidence.
A ring of your selected fabrics, wallpapers, paint finishes, pictures of flooring and rugs; again easily numbered and cataloged for the client’s convenience.
An indispensable SIY tool. A shopping resource catalog for the client to complete their new design.

Décor by Mail has an easy 1-2-3 process:

1. Fill out the online client profile

2. Choose the service level you want and pay securely online

3. Email digital photos of rooms

Pricing is based on Small, Secondary, or Primary rooms. For a list of pricing visit: http://www.decorbymail.com/pricing.html. Discounts are offered for three or more rooms.

The new site for Décor by Mail, www.decorbymail.com, was built by Boulder-based Room 214 and features SEO and blog strategies from Room 214.

“Décor by Mail offers a service that most everyone thinks about, wants, but have little time, knowledge or inclination to do it themselves. Having beautiful living spaces at lower costs is great for everyone,” said James Clark of Room 214.

About Decor by Mail

Decor by Mail, http://www.DecorByMail.com, a Loveland, Colorado based company, was founded by 20-year interior design veteran Heather Goldstein. The company provides professional room design solutions for reasonable prices. Design spaces include: living rooms, family rooms, kitchens, dining rooms, bedrooms, home offices, playrooms, sitting rooms, entryways, hallways, powder rooms and mudrooms. Decor by Mail will provide an entire Concept box for the customer to review and then go Shop it Yourself.

About Room 214

Room 214, http://www.Room214.com, is a search marketing and social media agency offering services that include: custom blog development, podcast production and promotion, syndicating press rooms, optimized press releases, RSS marketing, online article marketing, search engine optimization, pay-per-click campaigns and social media campaigns leveraging MySpace, YouTube, Google Video, iTunes and others.

Room 214 Services Include:

Web Development
Search Engine Optimization
RSS Marketing
Custom Blog Development
Podcast Consulting and Production
Pay Per Click Marketing
Optimized Press Releases
Online Article Marketing
Email Marketing
Online Reputation Management
Web Analytics and Reporting

Visit:

Décor by Mail: http://www.DecorByMail.com

Room 214: http://www.Room214.com

interior design, decor by mail, heather goldstein, web design, room 214

Podcasting for Small Businesses

Wed, 22 Aug 2007 00:08:00 -0500

James Clark delivered a presentation on Podcasting for Small Businesses to the Arapahoe Sales Professionals group.

Click on the image to download a pdf of the presentation.

arapahoe sales professionals, podcasting presentation, james clark, podcasting for small businesses

DM News - Social Marketing Article

Sun, 22 Jul 2007 23:53:00 -0500

James Clark, managing partner of Room 214, had his article "Social Marketing Boosts Visibility" published in the July 20 issue of DM News. The article was written exclusively for DM News.

dmnews, social media marketing, james clark, room 214

Social Media Tutorials and âFire Your PR Firmâ White Paper Earn AMA Award Recognition for Room 214

Tue, 12 Jun 2007 14:29:00 -0500

Boulder, Colo., June 12, 2007 – Room 214, http://www.room214.com, a search marketing and social media agency, was presented with both a gold and a silver Peak Award from the Colorado chapter of the American Marketing Association (AMA) at its award show in Denver on June 7, 2007.

The gold award was presented in the category of Social Media for the firm’s collection of video tutorials that provide quick and easy lessons in setting up and maintaining various Internet social media and search visibility tools such as Digg, NewsGator, Google Reader, and topics relating to blogs, iTunes and RSS. The tutorials can be found at http://tutorials.CaptureTheConversation.com.

"Our goal was to demonstrate that these tools can be set up very quickly -- in the span of 10 minutes -- and the return you get from them can be enormous. We want to be a social media resource for our clients and prospects," said Jason Cormier, Co-Founding Partner of Room 214.

The silver award was presented for Room 214’s white paper titled “Fire Your PR Firm.” The white paper urges all companies to include web analytics and social media components in all PR planning efforts,” adds Cormier.

"This white paper was based on Room 214’s 'Capture the Conversation' philosophy: 1) search engines are media and 2) markets are conversations. Our intent is to make it obvious to PR agencies and their clients that monitoring and participating in discussions in the Internet marketplace leads to countless opportunities. These things can not be overlooked in a comprehensive marketing and PR program," said James Clark, Co-Founding Partner of Room 214.

The following excerpt appears in 'Fire Your PR Firm':

Market conversations hold the key to the survival for any business. In fact, they always have. But today, with the prominence of weblogs, forums, podcasts and other types of widely available conversational media, no company can afford to ignore or devalue them.

You can’t control market conversations, however, you can capture them. By capturing we mean measuring, analyzing, implementing and engaging in a communications strategy based on real-time, real-world data. This is the path to true influence and healthy market relationships.

-- James Clark, Co-Founder and Managing Partner, Room 214

The complete document can be downloaded at www.CapturetheConversation.com.

About Room 214 INC
Room 214, http://www.Room214.com, is a search marketing and social media agency offering services that include: custom blog development, podcast production and promotion, syndicating press rooms, optimized press releases, RSS marketing, online article marketing, search engine optimization, pay-per-click campaigns and social media campaigns leveraging MySpace, YouTube, Google Video, iTunes and others.

Visit:
Room 214: http://www.Room214.com
Capture the Conversation: http://www.CapturetheConversation.com
Podcast RSS Feed: http://www.ctcblog.com/podcast.rss

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ama awards, social media tutorials, fire your pr firm, capture the conversation

AMA Social Media and PR Awards

Mon, 11 Jun 2007 11:05:47 -0500

At the AMA Peak Awards on June 7, Room 214 picked up the gold award in the Social Networking category for its Capture the Conversation online video tutorials. We also snagged the Silver Award for Public Relations with James Clark's "Fire Your PR Firm" white paper. We couldn't figure out why the judges didn't award our podcast series entry for the Alltel Nascar team. We also expected Steve Harbula's entry for the Denver Broncos to take the Gold (congratulations on the Silver, Steve).

social media, social networking, ama awards, public relations, pr awards, american marketers association

Room 214 Releases RSS or DIE: Top 5 Reasons Why Article

Tue, 29 May 2007 11:10:00 -0500

Boulder, Colo. – May 29 , 2007 – Room 214, www.Room214.com, co-founding partners Jason Cormier and James Clark published RSS or DIE: Top 5 Reasons Why. The paper was initially published and distributed as a by-line article in MarketingProfs.com.

The white paper covers in depth the following five points:
1. RSS Provides Choices for Consumer-Relevant Information
2. RSS Guarantees Delivery of Content Upon Release
3. RSS Dramatically Increases Online Visibility
4. RSS Positions Your Organization as a Leader
5. RSS Future Proofs Your Communications

“RSS is one of the most powerful yet misunderstood marketing tools of its time,” says Cormier. “Really Simple Syndication (RSS) is a trap phrase. Yes, it’s easy to put RSS feeds on your site. What’s often overlooked is how those feeds can be managed and tracked to maximize your expert positioning, brand loyalty and search engine visibility.”

In a world where ranking #1 in Google can profoundly impact a company’s growth, perceived organizational expertise and leadership in a market, companies embracing RSS as an integrated marketing strategy will gain a clear competitive advantage over their competition.

“We receive inquiries from people every day asking about RSS. We wanted to help them understand WHY they need to consider RSS in their integrated marketing programs,” says Clark. “The benefits are mind blowing, but there is still a hesitation to take to the plunge. We’re out to make it clear that RSS is to be overlooked at your own peril.”

Download the free white paper at http://www.room214.com/rss

About Room 214 INC
Room 214, http://www.Room214.com, is a search marketing and social media agency offering outsourced search marketing and social media services that include: custom blog implementations, podcast production and promotion, syndicating press rooms, optimized press releases, RSS marketing, online article marketing, search engine optimization, pay-per-click campaigns and social media campaigns leveraging MySpace, YouTube, Google Video, iTunes and others.

Visit:
Room 214: http://www.Room214.com
Capture the Conversation (CTC) Blog: http://www.CapturetheConversation.com
Blog RSS Feed: http://www.capturetheconversation.com/feed/rss.php
Capture the Conversation (CTC) Podcast: http://www.capturetheconversation.com/categoryctc/Podcast
Podcast RSS Feed: http://www.ctcblog.com/podcast.rss

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rss or die, rss marketing, rss strategy, room 214, rss article

Boulder County Business Report

Fri, 25 May 2007 18:43:36 -0500

Room 214 was recently profiled in the Boulder County Business Report, following the Mercury 100 Fastest Growing Companies Awards. The image is linked to the PDF version of the full article. A shout out to Lyla Hamilton for writing a great article about what we do here. Thumbs down to whichever editor picked the cheesy headline ;-)

bcbr, room 214, internet marketing, internet marketing articles

James Clark Featured Speaker at Social Media Club Denver

Fri, 25 May 2007 02:10:50 -0500

James Clark of Room 214 will be the featured speaker at the upcoming June 5, Social Media Club Denver event at The Uptown Tavern.

The presentation: "RSS or DIE....Why Organizations without an RSS Strategy Will be Left Behind."

For event details and to register go to: http://www.eventbrite.com/event/57339504

social media club denver, james clark, rss or die

The Top 5 Reasons it's RSS or DIE

Wed, 23 May 2007 15:27:59 -0500

Executive Summary
"RSS" stands for really simple syndication. In a nutshell, it is the technology enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and websites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies

In order to "get RSS right the first time," companies need to understand the basic paradigm shift it represents, and how that should be integrated with overall corporate marketing and PR communications. To read more, download the PDF version of The Top 5 Reasons Why it's RSS or DIE.

rss, rss or die, rss article, rss white paper, rss feeds, podcasting, rss syndication, rss marketing

RSS or DIE on Marketing Profs

Tue, 22 May 2007 18:55:00 -0500

Room 214's most recent article, RSS or DIE, was the cover article featured on Marketingprofs.com today. This will be updated on our own site this week, but be sure to check it out at Marketing Profs if you're not willing to wait.

rss, rss or die, rss marketing, top 5 reasons for rss

BMA Awards 2 Silver Keys to Room 214 for Search Marketing and "Fire Your PR Firm?" White Paper

Mon, 14 May 2007 13:53:00 -0500

Room 214 was honored at the annual Gold Key Awards put on by the Business Marketers Association, Colorado Chapter - and received the following:

1. Silver Key Award for Search Engine Marketing and Search Engine Optimization developed for our direct response radio advertising client, Strategic Media.

2. White Paper: "Fire Your PR Firm?", written by James Clark

A shout goes out to Brett Astor from Strategic Media for being a great client who has constantly questioned our actions and taken our advice. This was our first year submitting to the BMA, and we learned quite a bit about the process. We'll be going for the gold next year!

bma, search engine optimization, search engine marketing awards, fire your pr firm, bma awards colorado

Rally Software, Room 214 fastest-growing companies in Boulder Valley

Fri, 11 May 2007 18:01:29 -0500

Room 214 takes the #1 fastest growing business spot for companies under $2 million in revenue.

Cheers goes out to Jerry Lewis and the team at the Boulder County Business Report for putting on a great event.

Also, we applaud our client Rally Software for taking the #1 spot in the above $2 million category.

View the story on Jerry's Blog.

boulder county business report, mercury 100

Room 214 Named The #1 Fastest Growing Company in Boulder, Colorado

Fri, 11 May 2007 17:48:01 -0500

The Mercury 100 list ranks and honors the entrepreneurial achievements of the hottest-rising star businesses in Colorado's Boulder and Broomfield counties based on revenue growth rate.

Boulder, Colo., May 10, 2007s Room 214, http://www.room214.com, a search marketing and social media agency, was presented with the top Mercury 100 award by the Boulder County Business Report at last night's award ceremony in Boulder. The firm was ranked #1 in the list of 100 fastest-growing private companies in Boulder and Broomfield counties with under $2 million in revenues.

Room 214 produced a 1,847%* revenue growth rate over the past two years with revenues reaching $790,000 and received the honor at an invitation-only event held May 9th at the Boulder Theater.

"Regardless of our growth pattern, we are committed first and foremost to outstanding client service and satisfaction. Our goal is for every one of our clients to be pleased with our work and the results of our programs," says Jason Cormier, co-founding partner of Room 214. "This is a testament to our team and the trust our clients put into us to guide them through the search and social media landscapes."

Established in 2004 by James Clark and Jason Cormier, Room 214 offers Search Visibility Programs for companies seeking to properly integrate their current marketing efforts with a comprehensive online visibility program. These services help companies connect directly to prospects online to achieve high natural search rankings, measure and improve marketing ROI and establish industry expert positioning.

Room 214 Milestones

2004 - Room 214, LLC is founded by James and Jason, inspired by the success of an experimental SEO and Expert Positioning Program they executed for Vitalsourcing.com in 2003

2005

Launch of the Following Services:
- Customized RSS Press Rooms and Client Blog Development Program
- Pay Per Click Conversion Program for ecommerce sites
- SEO Partner Program for PR firms
- RSSready technology platform for syndicating content
- Google Analytics account management

2006
- Launch of weekly podcast for first Fortune 500 client
- Publication of award-winning white paper, "Fire Your PR Firm"
- Launch of CapturetheConversation.com to support video tutorials and new blog
- Launch of Reputation Management and Key Influencer Program

2007
- Room 214 acquires Palegroove, Inc. and CastLock mediacasting platform from podcasting expert Kris Smith. Smith joins Room 214 as VP of new Media.
- Capture The Conversation Podcast is launched

About Room 214 INC
Room 214 is a unique search engine marketing and social media agency, bridging the gap between web-enabled technologies, corporate communications and brand marketing for clients that include Alltel Wireless, CatEye, Wild Divine, Rocky Mountain Herbals and Best Promotions. Founders James Clark and Jason Cormier have a combined 35+ years experience in web development, online marketing and public relations.

Room 214 services include:

- Search Engine Optimization
- Custom Blog Development
- Syndicating Press Rooms
- Podcast Consulting, Production and Promotion
- Social Media Campaign Strategy and Execution
- Pay Per Click Marketing
- Optimized Press Releases
- Online Article Marketing
- Email Marketing
- RSS Marketing
- Online Reputation Management
- Web Analytics and Reporting
- Web Development

Visit:
Room 214: http://www.Room214.com
Capture the Conversation: http://www.CapturetheConversation.com
Podcast RSS Feed: http://www.ctcblog.com/podcast.rss

*Room 214's reported 2004 revenue for the Mercury 100 was less than submitted. The actual revenue was $18,974.16 resulting in a 4,078% increase.

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mercury 100, room 214, #1 fastest growing company