Influencer Marketing
Online influencers - those who drive opinions (and traffic) around the web - are identified through three attributes. Influencers are:
- Individuals that can impact a brand by producing content that guides perceptions and opinions
- Individuals with growing audiences opting to follow, and often respond to current topics
- Individuals who maintain relatively high levels of engagement through natural group affinities and other influencers both online and off
Identifying Online Influencers
Our Influencer (or “maven”) marketing starts with identifying the influencers. We employ our proprietary MavenMap methodology, leveraging open and licensed data mining technologies in combination with a human review process to:
- Find the top 50-100 bloggers most closely associated with your cause
- Generate keyword-based influencer lists, including web properties identified through blog directory and social bookmarking resources
- Identify relevant Facebook groups and pages to guide outreach
- Leverage social profiles within Facebook and MySpace to build affinity maps for supporting media plans, email marketing, and word of mouth outreach
Why Influencer Marketing Works
Word of mouth marketing is universally considered the most effective means of marketing. Why? Because it’s a one-to-one approach that often yields a one-to-many result. Unlike the random order of natural word of mouth, influencer marketing excels through effectively structuring the priority of who gets the word, and how it's disseminated from there.
Learn how you can benefit from our unique MavenMap influencer identification and marketing programs by calling 866-624-1851 or filling out our contact form.