Capture The Conversation


Blockchain and the Future of Video Consumption

James Clark, October 23, 2017

Relationship status between traditional advertisers and YouTube stars: It’s complicated.

The solution may be simple — cryptocurrencies and micropayments that skip over traditional advertisers and just let fans fund their favorite content.

We are rapidly moving toward more nontraditional content marketing, especially with  direct-to-consumer content like what’s being created by YouTube superstars today. To say the traditional advertising and marketing model hasn’t caught up with that scene is an understatement. Read More

YouTube: A Social Network, Not Just a Video Network

Jason Cormier, April 4, 2016

YouTube offers users a dynamic way to connect with their core community and cultivate a following. Brands can really engage with their fan base in a way that is fun and authentic — but only if they keep the audience’s wishes front-and-center.

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Adventures with YouTube

Jason Cormier, March 4, 2016

World traveler and adventure filmmaker Ryan Van Duzer has seen his work play out on television and media websites — but for real creative control, he finds that YouTube is where it’s at.
He was an early adopter to YouTube, starting in 2006. In 2016, he is in the process of amping his content and audience on his YouTube channel. So he’s learned — and is learning — a lot. Van Duzer joined Room 214’s co-founder Jason Cormier on episode 10 of our weekly Blab series, The Agency Way. We discuss YouTube, Instagram, and much more.

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