Relationship status between traditional advertisers and YouTube stars: It’s complicated.
The solution may be simple — cryptocurrencies and micropayments that skip over traditional advertisers and just let fans fund their favorite content.
We are rapidly moving toward more nontraditional content marketing, especially with direct-to-consumer content like what’s being created by YouTube superstars today. To say the traditional advertising and marketing model hasn’t caught up with that scene is an understatement. Read More