Capture The Conversation

Video

Jen Under Water

Tell a Compelling Brand Story With 360º Video

Jen Casson, July 7, 2016

You’ve probably heard about 360 video by now: special cameras are used to simultaneously film 360º of action, allowing viewers to explore the footage in any direction. It’s a unique and immersive experience, but many of the 360 Videos I’ve seen leave me scratching my head, wondering “why?”

That’s because no matter how fancy the technology or platform, effective content needs to be compelling and tell an engaging story. While 360 video is generally interesting, it’s not the right solution for everything. Here are some considerations before deciding to go with 360 video. Read More

R214Boulder-105

Instagram Advertising Insights

Jason Cormier, July 1, 2016

Video is fun, flexible and frequently the best way to share a brand’s story in a dynamic way. It’s no surprise that Instagram more recent splash is enabling its users to have longer videos on its platform.

But that’s not the only new valuable feature on Instagram for marketers, says Chrissy Reinemund, Account Manager at Room 214.

“It’s changing on a daily basis,” she says.  Read More

R214Boulder-81

Facebook Live: What You Need to Know Now

Laura Oxler, June 29, 2016

What were you doing Friday at 4 a.m.? You could have been watching a live birth on Facebook Live with 50,000 other viewers.

Facebook continues to encourage original content with Facebook Live. Facebook is going through what some are calling a “content collapse.” People share less about themselves, opting to share information and stories from other websites. The Live feature is meant to inspire users to post live video of anything they want – from mundane activities, to live-changing events. Read More

Dead-Lonely-Blog-Header-2

True Zombie Love: Rapt Media and Aardman Join Forces for “Dead Lonely”

Erika Stutzman, June 1, 2016

This love story may wind up with a happy ending, and the guy gets the girl. In this case, they’re both dead.

The imaginative and fun journey is “Dead Lonely,” a new interactive video by Room 214’s  partner Rapt Media. Rapt paired with Aardman, the four-time Oscar award-winning studio behind “Wallace and Gromit” and “Shaun the Sheep.” The zombie romance, part film and part game, allows users to help zombie Fred travel through his post-zombie-apocalypse city looking for his lost love, Barbara.

Read More

Slack for iOS Upload copy 2

Kick-Ass Visual Content for Social Media

Jason Cormier, May 6, 2016

A mantra for creatives: “Try everything. Fail fast.”

That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.

Griffiths talked about art, creativity and storytelling for brands with Jason Cormier.

Read More

R214_news-44

YouTube: A Social Network, Not Just a Video Network

Jason Cormier, April 4, 2016

YouTube offers users a dynamic way to connect with their core community and cultivate a following. Brands can really engage with their fan base in a way that is fun and authentic — but only if they keep the audience’s wishes front-and-center.

Read More
R214_news-47

Adventures with YouTube

Jason Cormier, March 4, 2016

World traveler and adventure filmmaker Ryan Van Duzer has seen his work play out on television and media websites — but for real creative control, he finds that YouTube is where it’s at.
He was an early adopter to YouTube, starting in 2006. In 2016, he is in the process of amping his content and audience on his YouTube channel. So he’s learned — and is learning — a lot. Van Duzer joined Room 214’s co-founder Jason Cormier on episode 10 of our weekly Blab series, The Agency Way. We discuss YouTube, Instagram, and much more.

Read More
The Agency Way: Episode 8

Interactive Video: The Future of Content

Jason Cormier, February 9, 2016

The content competition is on. To win, you need to capture your audience’s attention and engage them with your content. The game plan: Interactive video. You will garner your viewers’ attention, and gather critical data and insights at the same time.

Read More
Rapt Case Study Blog

Get ‘Rapt’ Up in our Lead Generation Strategy

Caitlin Sherwood, February 3, 2016

Often times, new and prospective clients alike come to us with the same question: “How can we generate a larger volume of high quality sales leads?” This is a challenge that businesses across all industries are no stranger to, and a problem that we are able to solve .

Read More
The Agency Way: Episode 8

What You Need to Know About Blab

Kody Harlin, December 8, 2015

Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.

Read More