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Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

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Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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