“Spreadsheets are sexy.”
That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted in a way that can be communicated with others.
Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More