Capture The Conversation

Trends

INSPIRED

inspired.

Erika Stutzman, November 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired.

Here’s a taste of what the team talked about in November. Read More

INSPIRED

inspired.

Erika Stutzman, October 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired. Read More

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Six Steps to Mend Your Meetings

Erika Stutzman, April 14, 2016

Most of us wouldn’t head out on a road trip without gas in the car and a mapping app — at a minimum.  And none of us should expect to spend several hours a week, or even every day, mindlessly sitting in meetings instead of getting our work done. Add fuel and direction to your business meetings by creating a process.

Talent managers estimate office workers spend an average of 15 percent of their time in meetings, with executives and managers skewing far upward on the curve — an average of 40 to even 50 percent.

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Working With Heart and Art – and Will Day

Erika Stutzman, March 18, 2016

Art nourishes the soul.

We know a little bit about this here at Room 214. Our headquarters are in Boulder, Colorado. The National Endowment of the Arts recently named Boulder one of the top 10 “arts clusters” in the nation, which it defined as the concentration of artists and arts organizations per capita.

So while we know that means we have a kick-ass place to live — with an abundance of cultural opportunities and fun things to do — what can we do about it at work?

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Don’t Buy that List! Best Practices for Email Marketing

Jason Cormier, March 11, 2016

What does “big data” mean to you? To Kurt Diver, who’s in charge of deliverability and compliance at SendGrid — it means deep and meaningful insights from a technology platform that sends over 22 billion emails every month.

To us, it means staying educated about consumer behavior, best practices and technical challenges: What’s opened? What connects consumers to brands? What falls flat?

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Love Your Team: Building Culture from Day One

Erika Stutzman, March 10, 2016

Your company’s culture is important, not just to your customers but also to your team. Getting new employees to embrace that culture should start with recruitment. But don’t forget one of your best opportunities to share and amplify your culture out of the gate: Onboarding.

Here are four best practices for onboarding, to welcome your new team members and get your company’s culture front-and-center from Day One:

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Adventures with YouTube

Jason Cormier, March 4, 2016

World traveler and adventure filmmaker Ryan Van Duzer has seen his work play out on television and media websites — but for real creative control, he finds that YouTube is where it’s at.
He was an early adopter to YouTube, starting in 2006. In 2016, he is in the process of amping his content and audience on his YouTube channel. So he’s learned — and is learning — a lot. Van Duzer joined Room 214’s co-founder Jason Cormier on episode 10 of our weekly Blab series, The Agency Way. We discuss YouTube, Instagram, and much more.

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Room 214 Workshop

Lessons from a Storytelling Workshop Leader

Jason Cormier, February 29, 2016

Want to connect with someone? Tell them a good story.
All of us are drawn to a good story. The beating heart of every beloved content — whether it’s a film, graphic novel or viral advertising campaign — is the story.
Crafting that story is part art, part science, says Jen Casson, the director of creative services at Room 214, a social and digital marketing agency. Hear more on episode 9 of The Agency Way, a weekly Blab series.

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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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