Capture The Conversation

Strategy

stocksnap_gq3tv02rs6

Why Live Events Need Social Media & Digital Marketing

Brian Bishop, May 18, 2017

If your live event happened without digital, did it even make a sound?

We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.

Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More

haribo

Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

Erika Stutzman, April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

Read More

INSPIRED

inspired.

Erika Stutzman, March 24, 2017

When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.

As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?

Read More

twr_oct_harvestpasta-1

Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More

INSPIRED

inspired.

Erika Stutzman, January 12, 2017

Now for something completely different: Our creative team gathers monthly to talk about concepts, images and palettes that inspire them. In January, we shifted our focus from images to the written word. What words work? Here are a few samples:

Read More

Screenshot 2016-07-11 13.25.08

A Sweet Partnership: Room 214 and Wholesome Sweeteners

Erika Stutzman, July 11, 2016

Working hand-in-hand with Wholesome Sweeteners on the brand’s new identity, website redesign and a dynamic holiday campaign brought sweet rewards.

Rebranding is always an exciting challenge. We worked with Wholesome Sweeteners — a leader in natural sweeteners — to make it as seamless as possible. At the same time, we launched a new website that is mobile-friendly. We also delighted fans and inspired new customers with a fun holiday campaign.

Read More

photo-1417733403748-83bbc7c05140

Leveraging LinkedIn Expert Insights

Jason Cormier, May 23, 2016

Making connections on social media is only half the journey. Effectively and strategically communicating with them starts with the intent of delivering value.

As a continuation of our last conversation on making the most out of LinkedIn, we cover the top insights from several experts: Create value, make use of it daily (either connecting with people or publishing posts), test your outcomes and adjust your methods accordingly.

Read More

twitter-cover

Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

Read More