Sometimes, inspiration comes from a place that’s uninspired. This month, in addition to talking about creative concepts that are exciting to us, we wanted to talk about marketing and design ideas that are worn. Tired. Mundane.
Over the last eight weeks, I’ve had the privilege of participating with six other companies in Dan Tyre’s “Pipeline Generation Bootcamp.”
It’s an advanced course offering for proven HubSpot partner agencies. Dan is a consummate and energetic sales professional, was employee No. 6 at HubSpot, and remains a key influencer in the world of inbound marketing. Read More
If your live event happened without digital, did it even make a sound?
We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.
Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More
Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.
The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.
When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.
As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?
When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More
Working hand-in-hand with Wholesome Sweeteners on the brand’s new identity, website redesign and a dynamic holiday campaign brought sweet rewards.
Rebranding is always an exciting challenge. We worked with Wholesome Sweeteners — a leader in natural sweeteners — to make it as seamless as possible. At the same time, we launched a new website that is mobile-friendly. We also delighted fans and inspired new customers with a fun holiday campaign.
Making connections on social media is only half the journey. Effectively and strategically communicating with them starts with the intent of delivering value.
As a continuation of our last conversation on making the most out of LinkedIn, we cover the top insights from several experts: Create value, make use of it daily (either connecting with people or publishing posts), test your outcomes and adjust your methods accordingly.