Capture The Conversation

Strategy

Case Study: Content Marketing and Lead Gen for Panasonic

Erika Stutzman, August 30, 2017

Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns. Read More

The Problem(s) With Video Metrics

Connor Holmes, August 29, 2017

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You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is
actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing better than photos or text. But if you’re measuring the success of your video content alongside static content, the results can be misleading if taken at face value. Read More

Fast Forward Video Strategy Series

Jason Cormier and James Clark, August 25, 2017

Video is the No. 1 way to convey a message online today. But too many brands aren’t creating a content marketing plan that includes video in a savvy, strategic way.

Is your video strategy moving your business forward? Read More

Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More

inspired.

Erika Stutzman, June 22, 2017

Sometimes, inspiration comes from a place that’s uninspired. This month, in addition to talking about creative concepts that are exciting to us, we wanted to talk about marketing and design ideas that are worn. Tired. Mundane.

Let’s put it this way: If we don’t see another “Keep Calm” meme again, we’re OK with that. Read More

Warm Calls: Lessons from a HubSpot Lead Generation and Sales Bootcamp

Jason Cormier, June 1, 2017

Over the last eight weeks, I’ve had the privilege of participating with six other companies in Dan Tyre’s “Pipeline Generation Bootcamp.”

It’s an advanced course offering for proven HubSpot partner agencies. Dan is a consummate and energetic sales professional, was employee No. 6 at HubSpot, and remains a key influencer in the world of inbound marketing. Read More

Why Live Events Need Social Media & Digital Marketing

Brian Bishop, May 18, 2017

If your live event happened without digital, did it even make a sound?

We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.

Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More

Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

Erika Stutzman, April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

Read More

inspired.

Erika Stutzman, March 24, 2017

When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.

As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?

Read More