Capture The Conversation

Strategy

INSPIRED

inspired.

Erika Stutzman, March 24, 2017

When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.

As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?

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Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More

INSPIRED

inspired.

Erika Stutzman, January 12, 2017

Now for something completely different: Our creative team gathers monthly to talk about concepts, images and palettes that inspire them. In January, we shifted our focus from images to the written word. What words work? Here are a few samples:

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A Sweet Partnership: Room 214 and Wholesome Sweeteners

Erika Stutzman, July 11, 2016

Working hand-in-hand with Wholesome Sweeteners on the brand’s new identity, website redesign and a dynamic holiday campaign brought sweet rewards.

Rebranding is always an exciting challenge. We worked with Wholesome Sweeteners — a leader in natural sweeteners — to make it as seamless as possible. At the same time, we launched a new website that is mobile-friendly. We also delighted fans and inspired new customers with a fun holiday campaign.

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Leveraging LinkedIn Expert Insights

Jason Cormier, May 23, 2016

Making connections on social media is only half the journey. Effectively and strategically communicating with them starts with the intent of delivering value.

As a continuation of our last conversation on making the most out of LinkedIn, we cover the top insights from several experts: Create value, make use of it daily (either connecting with people or publishing posts), test your outcomes and adjust your methods accordingly.

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Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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Build Your Marketing Engine: How To Get Results

Jason Cormier, April 13, 2016

For Ian Cleary, running a Dublin-based marketing agency with local clients wasn’t enough. He wanted international work, and knew he had something to offer beyond his own borders. Like many bloggers, he followed common steps to building a network, gaining subscribers and driving traffic. But something was missing: cash money, and worldwide clients willing to pay it.

That was then. As CEO of RazorSocial, and also the purveyor of what INC Magazine recently called one of the top global blogs on internet marketing — Cleary has built a marketing engine he now teaches through a training framework known as PRISM: People, Relationships, Inbound traffic, Subscribers and Monetization. 

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