Capture The Conversation

social media


Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More


SEO: Thinking Beyond the Keyword

Nevia Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

2016 Election Social Media Primer Update Room 214

Post-Election Update: 2016 Election Social Media Primer

Erika Stutzman and James Thorpe, January 20, 2017

Put down your protest sign or hang up your red #MAGA trucker hat.

Just in time for the inauguration of the 45th President of the United States, we bring you a post-election update of our social media primer inspired by the surprising and controversial 2016 presidential campaign.  Read More


What You Should Know About LinkedIn Acquisition

Erika Stutzman, June 13, 2016

Literally speaking, this is a really big deal. Traditional tech giant Microsoft announced today,  June 13, that it reached an agreement to buy social networking site LinkedIn for $26.2 billion in cash. Here are three basic things to know about the deal: Read More


The Scoop On Snapchat

Jason Cormier, May 27, 2016

Snapchat is wildly popular, particularly with young consumers. It’s fun, in-the-moment and real. If you want to demonstrate a cool new product, show a behind-the-scenes look at your culture, or just share a funny story, you should consider how your brand can be integrating Snapchat as part of its social presence.

There are tools that can guide your path on Snapchat whether you’re just getting started, or you’ve been on for a while and want to maximize its potential. Jill Mailander, a Room 214 account supervisor, joined me to offer her expertise. Mailander also offered best practices and some simple steps for newbies and Snapchat veterans alike.

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Making Your LinkedIn Profile Stand Out

Erika Stutzman, May 18, 2016

If you’re not already marketing yourself as an independent worker, the clock is ticking! More than 40 percent of American workers will be freelancers, contractors or temporary workers by 2020.

The key to your future success is in building real personal connections, and boosting your own brand.

One of the easiest ways to get started is by checking out your LinkedIn profile and … finishing it. (That’s not a joke.) Here are the Top 7 Tips for differentiating your LinkedIn presence. Read More


Build Your Personal Brand On LinkedIn

Jason Cormier, May 13, 2016

You are your own best client. As a marketing agency, we accept this statement as reality — knowing at some point every client will fire us (regardless of performance, likability or level of trust).

Why? People move on, businesses are acquired, sometimes somebody just wants to try something new. You, as an individual, are also your own best client. You won’t fire you — and that’s why it’s critical to build a strong personal brand for your career today and for your future.

We took to Blab recently to share on building your personal brand and social selling through LinkedIn — perhaps the most powerful (and easy) way to build your brand. Ready to learn?

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Make Your Facebook Events Shine

Erika Stutzman, May 9, 2016

If a tree falls in the forest and isn’t scheduled on Facebook, does it make a sound?

At this point, there are more than 1 billion daily Facebook users. Brands can tap into their current and potential event attendees by using the intuitive Facebook events feature.

Note: As with most things Facebooky, it’s dead simple. Your grandmother can do this. But with ease comes volume, so if you want to have a successful event on Facebook or elsewhere, follow these best practices for online events.

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