Capture The Conversation

social media

2017’s Top 5 Food Brands on Instagram

Caitlin Sherwood, November 20, 2017

Tantalizing photographs of food and drinks have always been one of the most popular features on Instagram. If you see someone, and/or are annoyed by someone next to you at your favorite ramen place snapping a photo, it’s a pretty safe bet it’s going to wind up on Instagram. (4.85 million shots of ramen alone.)

It’s a given that food and beverage brands were early commercial users of the platform, and continue to be wildly popular on it today. Here’s a list of the Top 5 Brands on Instagram for 2017, and what other brands can learn from them. We’ll also give you a taste of other foodie finds we thought were delicious this year.

Read More

Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

Why Live Events Need Social Media & Digital Marketing

Brian Bishop, May 18, 2017

If your live event happened without digital, did it even make a sound?

We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.

Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More

Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More

SEO: Thinking Beyond the Keyword

Nevs Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

2016 Election Social Media Primer Update Room 214

Post-Election Update: 2016 Election Social Media Primer

Erika Stutzman and James Thorpe, January 20, 2017

Put down your protest sign or hang up your red #MAGA trucker hat.

Just in time for the inauguration of the 45th President of the United States, we bring you a post-election update of our social media primer inspired by the surprising and controversial 2016 presidential campaign.  Read More

What You Should Know About LinkedIn Acquisition

Erika Stutzman, June 13, 2016

Literally speaking, this is a really big deal. Traditional tech giant Microsoft announced today,  June 13, that it reached an agreement to buy social networking site LinkedIn for $26.2 billion in cash. Here are three basic things to know about the deal: Read More

The Scoop On Snapchat

Jason Cormier, May 27, 2016

Snapchat is wildly popular, particularly with young consumers. It’s fun, in-the-moment and real. If you want to demonstrate a cool new product, show a behind-the-scenes look at your culture, or just share a funny story, you should consider how your brand can be integrating Snapchat as part of its social presence.

There are tools that can guide your path on Snapchat whether you’re just getting started, or you’ve been on for a while and want to maximize its potential. Jill Mailander, a Room 214 account supervisor, joined me to offer her expertise. Mailander also offered best practices and some simple steps for newbies and Snapchat veterans alike.

Read More