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Making Your LinkedIn Profile Stand Out

Erika Stutzman, May 18, 2016

If you’re not already marketing yourself as an independent worker, the clock is ticking! More than 40 percent of American workers will be freelancers, contractors or temporary workers by 2020.

The key to your future success is in building real personal connections, and boosting your own brand.

One of the easiest ways to get started is by checking out your LinkedIn profile and … finishing it. (That’s not a joke.) Here are the Top 7 Tips for differentiating your LinkedIn presence. Read More

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Make Your Facebook Events Shine

Erika Stutzman, May 9, 2016

If a tree falls in the forest and isn’t scheduled on Facebook, does it make a sound?

At this point, there are more than 1 billion daily Facebook users. Brands can tap into their current and potential event attendees by using the intuitive Facebook events feature.

Note: As with most things Facebooky, it’s dead simple. Your grandmother can do this. But with ease comes volume, so if you want to have a successful event on Facebook or elsewhere, follow these best practices for online events.

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Kick-Ass Visual Content for Social Media

Jason Cormier, May 6, 2016

A mantra for creatives: “Try everything. Fail fast.”

That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.

Griffiths talked about art, creativity and storytelling for brands with Jason Cormier.

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Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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Top Tips: Using Social for Storytelling

Erika Stutzman, March 25, 2016

Brands and their agencies know the  importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?

We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
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Lessons from a Storytelling Workshop Leader

Jason Cormier, February 29, 2016

Want to connect with someone? Tell them a good story.
All of us are drawn to a good story. The beating heart of every beloved content — whether it’s a film, graphic novel or viral advertising campaign — is the story.
Crafting that story is part art, part science, says Jen Casson, the director of creative services at Room 214, a social and digital marketing agency. Hear more on episode 9 of The Agency Way, a weekly Blab series.

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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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The Agency Way: Episode 8

Social Listening For Insights & Action

Jason Cormier, January 11, 2016

Any book you pick up on social media will reference “listening” as a first step to social strategy. Too often, social listening is relegated to the practice of monitoring social networks in order to respond in a timely manner. But social listening serves a much higher purpose for those willing to really dig in.

Room 214’s Director of Research & Strategy, Michael Kwolek, joined @JasonCormier (that’s me), to talk about the kind of social listening that provides insights and actions. Take a few minutes to watch the interview! Read More

The Agency Way: Episode 8

What You Need to Know About Blab

Kody Harlin, December 8, 2015

Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.

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