Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless that’s the point, customers are going to feel weird and turned off by the whole experience. Most copy on the internet is like that bad, weird, restaurant. So yes, this is a (probably needlessly) elaborate analogy for writing good, cohesive copy. Read More
The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More
The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.
With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More
If you’re not already marketing yourself as an independent worker, the clock is ticking! More than 40 percent of American workers will be freelancers, contractors or temporary workers by 2020.
The key to your future success is in building real personal connections, and boosting your own brand.
One of the easiest ways to get started is by checking out your LinkedIn profile and … finishing it. (That’s not a joke.) Here are the Top 7 Tips for differentiating your LinkedIn presence. Read More
If a tree falls in the forest and isn’t scheduled on Facebook, does it make a sound?
At this point, there are more than 1 billion daily Facebook users. Brands can tap into their current and potential event attendees by using the intuitive Facebook events feature.
Note: As with most things Facebooky, it’s dead simple. Your grandmother can do this. But with ease comes volume, so if you want to have a successful event on Facebook or elsewhere, follow these best practices for online events.
A mantra for creatives: “Try everything. Fail fast.”
That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.
Griffiths talked about art, creativity and storytelling for brands with Jason Cormier.
Brands and their agencies know the importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?
We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
Key insights on social selling from bleeding-edge, sales trainer and coach, Gabe Villamizar.
Want to connect with someone? Tell them a good story.
All of us are drawn to a good story. The beating heart of every beloved content — whether it’s a film, graphic novel or viral advertising campaign — is the story.
Crafting that story is part art, part science, says Jen Casson, the director of creative services at Room 214, a social and digital marketing agency. Hear more on episode 9 of The Agency Way, a weekly Blab series.