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Google Analytics

Top 5 Google Analytics Segments for Digital Marketers

Scott Shelton, July 17, 2017

Google Analytics segments allow the digital marketer to isolate and compare traffic in a nearly infinite number of ways. Here is a closer look at some of the segments we find ourselves using on a daily basis at Room 214.

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An Analytics Overview: HubSpot vs. Google Analytics

Graham Swalling, July 29, 2016

Google Analytics is the industry standard for measuring website traffic and the effectiveness of your marketing campaigns. Hubspot is newer and smaller (even though it still boasts millions of users), and helps you create great marketing campaigns. Both are essential tools, but they haven’t learned to talk to each other very well. From a HubSpot Partner and a Premium Google Partner, here are some aspects to be aware of when using GA and Hubspot to best make use of all that great data you get from each platform. Read More

Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

Dissecting Google’s Attribution Model(s)

Graham Swalling, February 2, 2015

If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.

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