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SEO: Thinking Beyond the Keyword

Nevia Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

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An Analytics Overview: HubSpot vs. Google Analytics

Graham Swalling, July 29, 2016

Google Analytics is the industry standard for measuring website traffic and the effectiveness of your marketing campaigns. Hubspot is newer and smaller (even though it still boasts millions of users), and helps you create great marketing campaigns. Both are essential tools, but they haven’t learned to talk to each other very well. From a HubSpot Partner and a Premium Google Partner, here are some aspects to be aware of when using GA and Hubspot to best make use of all that great data you get from each platform. Read More

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Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

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The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More

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Dissecting Google’s Attribution Model(s)

Graham Swalling, February 2, 2015

If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.

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Quick Glimpse: Google Search Remarketing

Graham Swalling, February 27, 2014

Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic advertising approach that can be used to create strongly performing campaigns.

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Google Universal Analytics: An Overview

Graham Swalling, January 30, 2014

In 2013, Google announced they would be updating their Analytics platform to the new “Universal Analytics.” The timeline for this process began with a voluntary upgrade, and continues through three additional phases. With any platform and code update there are always questions of its purpose

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Align Your Online Advertising & Marketing Automation

Graham Swalling, October 30, 2013

Marketing Automation and PPC are commonly employed together as automation relies on marketing channels like paid advertising to generate leads. In turn, marketing automation can guide online advertising strategy by providing lead information and nurturing.

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Intro to Google Enhanced Campaigns

Graham Swalling, May 15, 2013

In early 2013 Google announced ‘Enhanced Campaigns’ as the next iteration of campaigns in Google AdWords. Alongside a preview of new features was notice that all existing campaigns would have to be manually updated, or they would be automatically updated by July 22nd.

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