Google Analytics segments allow the digital marketer to isolate and compare traffic in a nearly infinite number of ways. Here is a closer look at some of the segments we find ourselves using on a daily basis at Room 214.
As digital and social media marketers, we’re obsessed with keeping up with trends that help us analyze the traffic and performance of campaigns. The methods are always changing, and keeping up with them is critical.
From SEO to strategy, here’s a snapshot of some of our team’s posts that focused on traffic trends so far this year: Read More
Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.
Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.
We may not be fortune tellers, but here is a rundown of the future of SEO. Read More
Google Analytics is the industry standard for measuring website traffic and the effectiveness of your marketing campaigns. Hubspot is newer and smaller (even though it still boasts millions of users), and helps you create great marketing campaigns. Both are essential tools, but they haven’t learned to talk to each other very well. From a HubSpot Partner and a Premium Google Partner, here are some aspects to be aware of when using GA and Hubspot to best make use of all that great data you get from each platform. Read More
“Spreadsheets are sexy.”
That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted in a way that can be communicated with others.
Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More
Interpreting data and analytics is a constant effort here at Room 214, as we support the work we deliver with intricate reporting designed to impact our client’s greater marketing goals. Clarifying and expanding upon data for our clients is foundational throughout our agency.
I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More
If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.
Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic advertising approach that can be used to create strongly performing campaigns.
In 2013, Google announced they would be updating their Analytics platform to the new “Universal Analytics.” The timeline for this process began with a voluntary upgrade, and continues through three additional phases. With any platform and code update there are always questions of its purpose