What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”
The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.
What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”
Sounds pretty sweet, don’t you think? Read More