Capture The Conversation

Room 214

Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

Room 214 Becomes A HubSpot Certified Agency Partner

Erika Stutzman, August 30, 2016

Boulder, Colo. (August, 2016) — Room 214, a social media and digital marketing agency, announced its partnership with HubSpot as a Certified Agency Partner. HubSpot, a leading inbound marketing and sales platform, helps businesses of all sizes and types grow through a proven approach to integrating online advertising, social media, email and CRM solutions.

“As an agency that’s helped companies match their digital marketing efforts to a real return on investment, we’re excited about the commitment we’re making to advance our expertise and experience with the HubSpot platform,” stated Jason Cormier, co-founding partner of Room 214. Read More

Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

Get Out! Three Tips For Bonding Outside Work

Erika Stutzman, May 5, 2016

There are a lot of cultural benefits to bonding with colleagues outside the office. But the idea can make people cringe, remembering all too many hotel conference rooms and forced trust exercises. (Don’t drop the boss!)

It doesn’t have to be that way. If firms tap into what really makes their team tick, building outside-work camaraderie can be both valuable and fun. Here are three top tips for creating your own outside-work event with your team. Read More

Six Steps to Mend Your Meetings

Erika Stutzman, April 14, 2016

Most of us wouldn’t head out on a road trip without gas in the car and a mapping app — at a minimum.  And none of us should expect to spend several hours a week, or even every day, mindlessly sitting in meetings instead of getting our work done. Add fuel and direction to your business meetings by creating a process.

Talent managers estimate office workers spend an average of 15 percent of their time in meetings, with executives and managers skewing far upward on the curve — an average of 40 to even 50 percent.

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Blab for Business: Your Next Social Platform

Jason Cormier, April 12, 2016

Editor’s note: The landscape of livestreaming for enterprises is continually in flux. In August 2016, Blab changed its business model. It announced that is would cease the livestream talk-show formats and would instead focus on building its “next evolution.” At the time of the announcement, that meant building a format for live social hangouts on the web.

Picture a room filled with people highly engaged around two experts discussing a topic of great interest. Maybe a third or fourth person takes the stage with the first two and fuels the discussion further. Almost sounds kind of like a dynamic speaking panel at a conference.

Now, picture that same room with an unlimited number of participants from anywhere in the world — on any device — and a simple way to record that conversation (video and audio) for replays that can be accessed on YouTube or any web page that can embed a video. This is Blab, and the audience and feature set continues to quickly grow.

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Working With Heart and Art – and Will Day

Erika Stutzman, March 18, 2016

Art nourishes the soul.

We know a little bit about this here at Room 214. Our headquarters are in Boulder, Colorado. The National Endowment of the Arts recently named Boulder one of the top 10 “arts clusters” in the nation, which it defined as the concentration of artists and arts organizations per capita.

So while we know that means we have a kick-ass place to live — with an abundance of cultural opportunities and fun things to do — what can we do about it at work?

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Don’t Buy that List! Best Practices for Email Marketing

Jason Cormier, March 11, 2016

What does “big data” mean to you? To Kurt Diver, who’s in charge of deliverability and compliance at SendGrid — it means deep and meaningful insights from a technology platform that sends over 22 billion emails every month.

To us, it means staying educated about consumer behavior, best practices and technical challenges: What’s opened? What connects consumers to brands? What falls flat?

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