All signs point to mobile.
Recently, Google changed its algorithm to favor responsive sites. Now, changes are coming to Google text ads to help improve user experience on mobile. Google has already eliminated sidebar ads, and now they’ve rolled out Expanded Text Ads (ETAs) in wide release. On 7/26, Google rolled them out to the public, but at Room 214, we’ve been beta testing ETAs for some time already, so we’ve got some helpful guidelines to help you use them effectively for your company. Read More