Capture The Conversation

Mobile

How to Make the Most Out of Google’s New Expanded Text Ads

Keith Bergeron, August 1, 2016

All signs point to mobile.

Recently, Google changed its algorithm to favor responsive sites. Now, changes are coming to Google text ads to help improve user experience on mobile. Google has already eliminated sidebar ads, and now they’ve rolled out Expanded Text Ads (ETAs) in wide release. On 7/26, Google rolled them out to the public, but at Room 214, we’ve been beta testing ETAs for some time already, so we’ve got some helpful guidelines to help you use them effectively for your company. Read More

Don’t Buy that List! Best Practices for Email Marketing

Jason Cormier, March 11, 2016

What does “big data” mean to you? To Kurt Diver, who’s in charge of deliverability and compliance at SendGrid — it means deep and meaningful insights from a technology platform that sends over 22 billion emails every month.

To us, it means staying educated about consumer behavior, best practices and technical challenges: What’s opened? What connects consumers to brands? What falls flat?

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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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Tons of Posting and Content Tips for Fashion on Instagram

Michael Kwolek, September 14, 2015

We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More

Thoughts from Kody: Get the Scoop on Periscope

admin, July 30, 2015

Let’s be honest… We’re all plagued by FOMO. Life is cool. Really cool… And we want to experience it all. Now, before you go out and blow your savings on concert tickets, quit your job to travel the world, and pick up crazy hobbies like wing suit flying or photo-bombing TV broadcasts, head over to the app store and download Periscope.

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Facebook Brings Online Shopping to Social Media

Alea, July 28, 2015

Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens big opportunities for brands on social media.

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Social Media Roundup: Instagram’s New and Improved “Search & Explore”

Isabel Kieszkowski, July 22, 2015

Instagram released its new and improved Search & Explore page, located in the Popular feed’s old home: the magnifying glass icon in the Instagram app. Search & Explore is Instagram’s way of launching itself into the curated, real-time news space that Snapchat and Twitter have been dominating for some time now.

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Snapchat: 5 Reasons Your Brand Might Love It

Taylor Cunningham, April 4, 2014

We’ve all seen it. Millennials and generation Z’s are constantly contorting their faces, captioning hideous selfies, and rearing back their heads in laughter at photos and videos.

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Food Brands on Instagram: Accessing the Passion

Michael Kwolek, January 10, 2014

The experience of eating, this deeply ingrained human need for nourishment coupled with the safety of community, has found an outlet for expression in the highly shareable visual medium of Instagram.

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