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Instagram Advertising Insights

Jason Cormier, July 1, 2016

Video is fun, flexible and frequently the best way to share a brand’s story in a dynamic way. It’s no surprise that Instagram more recent splash is enabling its users to have longer videos on its platform.

But that’s not the only new valuable feature on Instagram for marketers, says Chrissy Reinemund, Account Manager at Room 214.

“It’s changing on a daily basis,” she says.  Read More

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Top Tips: Using Social for Storytelling

Erika Stutzman, March 25, 2016

Brands and their agencies know the  importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?

We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
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Adventures with YouTube

Jason Cormier, March 4, 2016

World traveler and adventure filmmaker Ryan Van Duzer has seen his work play out on television and media websites — but for real creative control, he finds that YouTube is where it’s at.
He was an early adopter to YouTube, starting in 2006. In 2016, he is in the process of amping his content and audience on his YouTube channel. So he’s learned — and is learning — a lot. Van Duzer joined Room 214’s co-founder Jason Cormier on episode 10 of our weekly Blab series, The Agency Way. We discuss YouTube, Instagram, and much more.

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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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The Agency Way: Episode 8

Instagram Marketing: What You Need to Know

Jason Cormier, January 26, 2016

With eMarketer predicting that marketing on Instagram will be conducted by 48% of US-based businesses this year (up from 32% in 2015), it’s time to talk Instagram!

Room 214 social media pro, and now current Director of Operations Libby Myers-Turner, joined @JasonCormier (that’s me), to discuss what’s new and important for marketing on Instagram. Take a few minutes to watch the interview! Read More

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Social Media Roundup: Instagram’s New and Improved “Search & Explore”

Isabel Kieszkowski, July 22, 2015

Instagram released its new and improved Search & Explore page, located in the Popular feed’s old home: the magnifying glass icon in the Instagram app. Search & Explore is Instagram’s way of launching itself into the curated, real-time news space that Snapchat and Twitter have been dominating for some time now.

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Picture This- A New Perspective on Hotel Ads

Tatiana, July 1, 2015

Everyone loves the fresh-pressed white sheets of hotel ads, but Loews Hotels and Resorts recently challenged that crisp and simple design to take a new angle on hotel vacations through user-generated content.

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