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Facebook Mobile Cover Photo Tips & Tricks (2017)

Brent Walker, June 9, 2017

As I worked to update Room 214’s cover photo templates (see free downloads below) a funny thing happened: I noticed a truckload of people were visiting a previous Facebook mobile cover photo tips blog post I wrote. In 2015.

While 2015 was technically only two years ago, as far as the internet is concerned, it was closer to an eternity ago.

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Facebook Image Sizes Quick Reference Infographic (2016)

Brent Walker, October 7, 2016

Images on Facebook are more important than ever, as the social web becomes increasingly a visual-first medium. It’s critical that brands and marketers keep up with the trends, and size their images to make sure they’re getting the most out of the world’s most popular social network.

To keep you up-to-date on visual trends and to ensure you make the most of your images on Facebook, we’ve updated our Facebook reference guide. This includes best practices, as well as a handy guide to make sure videos and photographs work on your audience’s mobile devices as well. Read More

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Make Your Facebook Events Shine

Erika Stutzman, May 9, 2016

If a tree falls in the forest and isn’t scheduled on Facebook, does it make a sound?

At this point, there are more than 1 billion daily Facebook users. Brands can tap into their current and potential event attendees by using the intuitive Facebook events feature.

Note: As with most things Facebooky, it’s dead simple. Your grandmother can do this. But with ease comes volume, so if you want to have a successful event on Facebook or elsewhere, follow these best practices for online events.

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Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

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Top Tips: Using Social for Storytelling

Erika Stutzman, March 25, 2016

Brands and their agencies know the  importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?

We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
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The Agency Way: Episode 8

Social Media for Retail Sales

Jason Cormier, February 19, 2016

There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.

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The Agency Way: Episode 8

Social Media Program Insights

Jason Cormier, January 20, 2016

Effective social media programs are composed of a combination of “evergreen” content, campaign-based content and social advertising. When that content is helpful, story-driven and relevant to existing conversations — you win!

Room 214 Social Media Account Director, Maya Shaff, joined @JasonCormier (that’s me), this week to talk about social media program development with multiple channels in mind. Take a few minutes to watch the interview! Read More

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Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More

Social Media Roundup

What’s New in the World of Facebook, Twitter and Google?

Katie Moran, August 26, 2015

It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:

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