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Getting into the Blind Spots with Google Tag Manager

Scott Shelton, March 23, 2017

It might be the most valuable tool most marketers don’t know about: Google Tag Manager (GTM).

GTM is a simple, elegant way for marketers to add, change and update tags and tracking code without touching the source code of a website. Here are some of its best qualities for marketers and brands:

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Six Sneaky Strategies for Using Gmail Ads

Keith Bergeron, March 21, 2017

Gmail ads give brands access to an enormous marketplace and the ability to target an audience within that vast space at the same time. As an online marketer, that’s reason enough use the service.

Gmail ads have other attributes though, and there are three particularly compelling benefits every brand should know now.  

  • They have superior click-through rates
  • Their costs-per-click are very low: 27 percent cheaper than traditional display ads
  • Brands and marketers can target users — including their competitors’ fans — with inbox content

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Digital Marketing Trends you Need to Know in 2017

Nevia Chiclacos, March 13, 2017

It is no secret: The world of digital marketing changes very fast, and just yesterday seemed like 2016. We are three months into the new year and here are the marketing trends to watch: attribution modeling, machine learning, personalization, and always-on marketing.

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Top 5 Tips for Food Styling

Bianca Swanepoel, March 10, 2017

We do a lot of food styling around here for brands looking for craveable custom content. But no matter how delectable our brands’ products are, food styling takes dedication to details, and a creative approach.

Five minutes on Instagram should convince you of this: You know the pho at the place down the street is incredible. But the muddy, user-generated photos on Instagram are often enough to put you on a pho fast forever.

You want your food photos for social to be tempting and attractive. Here are our Top 5 Tips for Food Styling for pros and hobby bloggers alike: Read More

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Social Etiquette: Take a Risk with Twitter

Austen Overman, February 15, 2017

Fans are sick of canned responses like: “We’re sorry to hear that! Please call Customer Service for further assistance.” 

Twitter is the place to get personal and to interact with your fans in a unique and authentic way. It enables you to show your brand’s creative voice and personality, and create relationships and connection with your customers. Automatic, blanket responses are the opposite of that creative, personal touch. Read More

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Using Tags and Categories in WordPress

Jack Wynes, February 13, 2017

At this point, setting up a WordPress blog for your company is pretty much a no-brainer. But there is one aspect to maintaining a successful blog that is often overlooked or misunderstood: properly using categories and tags.

A good blog not only gives your website search engine visibility and tells your brand story to your fans, it gives potential and existing customers valuable information that they actually want to read. Using categories and tags strategically helps your readers easily find the content that is relevant to them, which makes building a relationship with your brand easier (always a good thing). Read More

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Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More

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SEO: Thinking Beyond the Keyword

Nevia Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

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Stop-Motion Video: A Contemporary Classic

Kai Casey, January 25, 2017

In the era of 360º Video and VR it may seem odd that we’re talking about one of the oldest forms of video: stop motion. But there’s a reason stop-motion video has endured so long, and why we love using it for digital content: it combines the beauty of photography with the attractive elements of video, while inviting a little magic into your content. Here are some tips to get you started making super cool stop-motion videos.

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