Snapchat has always been the rebel of the social networks. With its quirky design and the fearless ridiculousness of its filters, it has never played by the same rules as the Facebooks and Twitters of the world. So it’s a little surprising to see this scrappy little social network wading into the world of e-commerce. But they are, and we think that’s pretty dang cool.
The secret is out: Retail is struggling. Hard. Across the industry, foot traffic is in massive decline, stores and entire chains are closing, and sales are down.
Left standing among the wreckage are firms who are either all digital, or who have managed to pivot to a hybrid retail and e-commerce model. But digital is not the enemy of your retail strategy: if you’re strategic about it, digital offers a great opportunity to drive retail foot traffic.
Stellar web copy isn’t a luxury, it’s a necessity.
For all its video, gifs and meme culture, the internet remains largely a world of words: Google indexes the language on websites rather than images. In the ever-growing world of e-commerce, while images are necessary, words are what seal the deal. Read More
In the fast-moving world of digital marketing, it can be easy to see yesterday’s heroes as today’s villains. Email is a prime example: we hear again and again from clients who don’t think email marketing is cutting-edge enough or new enough to make a real splash. But email has one very important thing going for it: it works. In fact, direct marketers earn the highest ROI in the email channel — $38 for every dollar spent.
As a creative agency, it’s our job to translate a business’s heart and soul into beautiful online content. But the most difficult aspects of a business to translate also happen to be the most important: numbers. Using data to tell a story is an art, and can take many different forms. This month we got together as an agency and shared our favorite examples of data visualizations. Read More
Gmail Ads aren’t the first marketing approach people think of, but they are becoming more mainstream. There’s a great reason for that.
Gmail Ads give brands and marketers access to a huge audience, and one that is easily segmented. Then there are the savings: Costs per click are an estimated 27 percent less expensive than display ads.
Across all sectors, online shopping has changed the way Americans shop for food. A recent report from criteo details some interesting changes and trends in e-grocery, providing interesting insights into a rapidly changing e-commerce landscape. Here are some of the highlights of the report. Read More
As an SEO and digital advertising agency, we hear this question a lot: Are branded keywords worth the investment? Our answer in brief: yes. While it’s true that organic keywords pick up the majority of branded traffic (about 60 percent), adding branded keywords adds an incremental traffic increase of up to 30 percent. Sure it takes an extra investment, but it’s well worth it, and here are five reasons we think so. Read More
It might be the most valuable tool most marketers don’t know about: Google Tag Manager (GTM).
GTM is a simple, elegant way for marketers to add, change and update tags and tracking code without touching the source code of a website. Here are some of its best qualities for marketers and brands:
Gmail ads give brands access to an enormous marketplace and the ability to target an audience within that vast space at the same time. As an online marketer, that’s reason enough use the service.
Gmail ads have other attributes though, and there are three particularly compelling benefits every brand should know now.
- They have superior click-through rates
- Their costs-per-click are very low: 27 percent cheaper than traditional display ads
- Brands and marketers can target users — including their competitors’ fans — with inbox content