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Four Easy Ways to Drive Retail Foot Traffic From Digital

Pete Hall, May 19, 2017

The secret is out: Retail is struggling. Hard. Across the industry, foot traffic is in massive decline, stores and entire chains are closing, and sales are down.

Left standing among the wreckage are firms who are either all digital, or who have managed to pivot to a hybrid retail and e-commerce model. But digital is not the enemy of your retail strategy: if you’re strategic about it, digital offers a great opportunity to drive retail foot traffic.
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Make Your E-Commerce Copy Work Harder

James Thorpe, May 12, 2017

Stellar web copy isn’t a luxury, it’s a necessity.

For all its video, gifs and meme culture, the internet remains largely a world of words: Google indexes the language on websites rather than images. In the ever-growing world of e-commerce, while images are necessary, words are what seal the deal. Read More

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One Brand Who Sends Great Emails

John Franklin, May 5, 2017

In the fast-moving world of digital marketing, it can be easy to see yesterday’s heroes as today’s villains. Email is a prime example: we hear again and again from clients who don’t think email marketing is cutting-edge enough or new enough to make a real splash. But email has one very important thing going for it: it works. In fact, direct marketers earn the highest ROI in the email channel — $38 for every dollar spent.
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INSPIRED

inspired: data visualizations

James Thorpe, April 12, 2017

As a creative agency, it’s our job to translate a business’s heart and soul into beautiful online content. But the most difficult aspects of a business to translate also happen to be the most important: numbers. Using data to tell a story is an art, and can take many different forms. This month we got together as an agency and shared our favorite examples of data visualizations. Read More

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6 Tips for Leveraging Gmail Ads

Keith Bergeron, April 12, 2017

Gmail Ads aren’t the first marketing approach people think of, but they are becoming more mainstream. There’s a great reason for that.

Gmail Ads give brands and marketers access to a huge audience, and one that is easily segmented. Then there are the savings: Costs per click are an estimated 27 percent less expensive than display ads.

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Trends in E-Grocery

Nevia Chiclacos, April 4, 2017

Across all sectors, online shopping has changed the way Americans shop for food. A recent report from criteo details some interesting changes and trends in e-grocery, providing interesting insights into a rapidly changing e-commerce landscape. Here are some of the highlights of the report. Read More

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Why You Need to Bid on Branded Keywords

Brandon Holm, March 30, 2017

As an SEO and digital advertising agency, we hear this question a lot: Are branded keywords worth the investment? Our answer in brief: yes. While it’s true that organic keywords pick up the majority of branded traffic (about 60 percent), adding branded keywords adds an incremental traffic increase of up to 30 percent. Sure it takes an extra investment, but it’s well worth it, and here are five reasons we think so. Read More

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Getting into the Blind Spots with Google Tag Manager

Scott Shelton, March 23, 2017

It might be the most valuable tool most marketers don’t know about: Google Tag Manager (GTM).

GTM is a simple, elegant way for marketers to add, change and update tags and tracking code without touching the source code of a website. Here are some of its best qualities for marketers and brands:

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Six Sneaky Strategies for Using Gmail Ads

Keith Bergeron, March 21, 2017

Gmail ads give brands access to an enormous marketplace and the ability to target an audience within that vast space at the same time. As an online marketer, that’s reason enough use the service.

Gmail ads have other attributes though, and there are three particularly compelling benefits every brand should know now.  

  • They have superior click-through rates
  • Their costs-per-click are very low: 27 percent cheaper than traditional display ads
  • Brands and marketers can target users — including their competitors’ fans — with inbox content

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Digital Marketing Trends You Need to Know in 2017

Nevia Chiclacos, March 13, 2017

It is no secret: The world of digital marketing changes very fast, and just yesterday seemed like 2016. We are three months into the new year and here are the marketing trends to watch: attribution modeling, machine learning, personalization, and always-on marketing.

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