With all the myriad ways to build your brand and sell your products and services online, it’s easy to forget that email is still king.
As a marketing channel, email delivers the highest ROI, but there is an ever-increasing ‘attention deficit’ as brands and spam vie for your inbox real estate. In fact, only 3 percent of emails that are sent even get past the ISP. And only 20 percent of those actually reach the recipient’s inbox (crazy, right?!) But fear not: today we have some tips to increase your open rates and generally be an email superstar. Read More