With the surprise announcement that e-commerce goliath Amazon is attempting to buy Whole Foods, it’s clear we’ve reached a no-turning-back moment in e-commerce.
Whatever happens (and it could be a bidding war with Wal-Mart, it could involve other grocery chains, who knows) clearly e-commerce companies aren’t retail disrupters anymore. They are retail’s present, and they will be the major force in shaping how we shop.
But just as some smaller retailers have been able to survive and even thrive in the superstore era, smaller e-commerce retailers will still be able to run successful companies in their own right. You don’t have to be Amazon to master these concepts, you just need to know your business and your customers. Read More