Capture The Conversation

Content Marketing

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Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

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An Analytics Overview: HubSpot vs. Google Analytics

Graham Swalling, July 29, 2016

Google Analytics is the industry standard for measuring website traffic and the effectiveness of your marketing campaigns. Hubspot is newer and smaller (even though it still boasts millions of users), and helps you create great marketing campaigns. Both are essential tools, but they haven’t learned to talk to each other very well. From a HubSpot Partner and a Premium Google Partner, here are some aspects to be aware of when using GA and Hubspot to best make use of all that great data you get from each platform. Read More

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5 Steps to Starting Your Custom Content Marketing Program

Erika Stutzman, April 28, 2016

Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.

A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.

Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”

Where to start? Read More