Google Analytics is the industry standard for measuring website traffic and the effectiveness of your marketing campaigns. Hubspot is newer and smaller (even though it still boasts millions of users), and helps you create great marketing campaigns. Both are essential tools, but they haven’t learned to talk to each other very well. From a HubSpot Partner and a Premium Google Partner, here are some aspects to be aware of when using GA and Hubspot to best make use of all that great data you get from each platform. Read More
Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.
A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.
Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”
Where to start? Read More