Creating a community is one of the top goals of any brand. Attracting individuals to your customer base can be great for sales. But turning those customers into brand ambassadors and advocates can spread the love of your brand far and wide.
Working hand-in-hand with Wholesome Sweeteners on the brand’s new identity, website redesign and a dynamic holiday campaign brought sweet rewards.
Rebranding is always an exciting challenge. We worked with Wholesome Sweeteners — a leader in natural sweeteners — to make it as seamless as possible. At the same time, we launched a new website that is mobile-friendly. We also delighted fans and inspired new customers with a fun holiday campaign.
A mantra for creatives: “Try everything. Fail fast.”
That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.
Griffiths talked about art, creativity and storytelling for brands with Jason Cormier.
Brands and their agencies know the importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?
We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
Want to connect with someone? Tell them a good story.
All of us are drawn to a good story. The beating heart of every beloved content — whether it’s a film, graphic novel or viral advertising campaign — is the story.
Crafting that story is part art, part science, says Jen Casson, the director of creative services at Room 214, a social and digital marketing agency. Hear more on episode 9 of The Agency Way, a weekly Blab series.
Often times, new and prospective clients alike come to us with the same question: “How can we generate a larger volume of high quality sales leads?” This is a challenge that businesses across all industries are no stranger to, and a problem that we are able to solve .
Effective social media programs are composed of a combination of “evergreen” content, campaign-based content and social advertising. When that content is helpful, story-driven and relevant to existing conversations — you win!
Room 214 Social Media Account Director, Maya Shaff, joined @JasonCormier (that’s me), this week to talk about social media program development with multiple channels in mind. Take a few minutes to watch the interview! Read More
While sometimes it might seem a bit un-festive to use the holidays as a marketing tactic, it’s a tried and true method that most brands use. Taking a look back at your local retailers and television this season and you can see the results of this holiday blitz. Brands are very aware that emotions run high through the holidays and that consumers are more susceptible to emotional marketing. There are a few simple tactics that any brand can follow to tug at heartstrings and make their holiday campaigns a real success.
There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.