Creating a community is one of the top goals of any brand. Attracting individuals to your customer base can be great for sales. But turning those customers into brand ambassadors and advocates can spread the love of your brand far and wide.
Brands and their agencies know the importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?
We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!