Capture The Conversation

Branded Community

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Top Tips: Using Social for Storytelling

Erika Stutzman, March 25, 2016

Brands and their agencies know the  importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?

We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
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Is a Branded Community Right for you?

Alea, October 23, 2015

You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!

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3 Beautiful Branded Communities

Laura Oxler, October 16, 2015

You feel pretty good about your brand presence. Great social media accounts? Sure, got ‘em. Awesome user experience? Got that too. What about a successful branded community? Crickets…

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