Content creators already know they shouldn’t Tweet without tracking. But everyone knows we should get eight hours of sleep a night, too, and few of us do. Here’s the deal: Marketing metrics aren’t just important for business success, they are fun and even addictive.
That’s according to data geek and strategist David Kutcher, whose Confluent Forms helps digital marketers get true value from their efforts through analytics. Kutcher joined me on our weekly series that taps into the knowledge and tips from experts and influencers in marketing.