Capture The Conversation

Blab

R214Boulder-90

Sexy Marketing Metrics for Everyone

Jason Cormier, June 13, 2016

Content creators already know they shouldn’t Tweet without tracking. But everyone knows we should get eight hours of sleep a night, too, and few of us do. Here’s the deal: Marketing metrics aren’t just important for business success, they are fun and even addictive.

That’s according to data geek and strategist David Kutcher, whose Confluent Forms helps digital marketers get true value from their efforts through analytics. Kutcher joined me on our weekly series that taps into the knowledge and tips from experts and influencers in marketing.

Read More

bag-and-hands

Making Your LinkedIn Profile Stand Out

Erika Stutzman, May 18, 2016

If you’re not already marketing yourself as an independent worker, the clock is ticking! More than 40 percent of American workers will be freelancers, contractors or temporary workers by 2020.

The key to your future success is in building real personal connections, and boosting your own brand.

One of the easiest ways to get started is by checking out your LinkedIn profile and … finishing it. (That’s not a joke.) Here are the Top 7 Tips for differentiating your LinkedIn presence. Read More

Slack for iOS Upload copy 2

Kick-Ass Visual Content for Social Media

Jason Cormier, May 6, 2016

A mantra for creatives: “Try everything. Fail fast.”

That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.

Griffiths talked about art, creativity and storytelling for brands with Jason Cormier.

Read More

twitter-cover

Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

Read More
R214_news-24

Build Your Marketing Engine: How To Get Results

Jason Cormier, April 13, 2016

For Ian Cleary, running a Dublin-based marketing agency with local clients wasn’t enough. He wanted international work, and knew he had something to offer beyond his own borders. Like many bloggers, he followed common steps to building a network, gaining subscribers and driving traffic. But something was missing: cash money, and worldwide clients willing to pay it.

That was then. As CEO of RazorSocial, and also the purveyor of what INC Magazine recently called one of the top global blogs on internet marketing — Cleary has built a marketing engine he now teaches through a training framework known as PRISM: People, Relationships, Inbound traffic, Subscribers and Monetization. 

Read More

blab-cover

Blab for Business: Your Next Social Platform

Jason Cormier, April 12, 2016

Editor’s note: The landscape of livestreaming for enterprises is continually in flux. In August 2016, Blab changed its business model. It announced that is would cease the livestream talk-show formats and would instead focus on building its “next evolution.” At the time of the announcement, that meant building a format for live social hangouts on the web.

Picture a room filled with people highly engaged around two experts discussing a topic of great interest. Maybe a third or fourth person takes the stage with the first two and fuels the discussion further. Almost sounds kind of like a dynamic speaking panel at a conference.

Now, picture that same room with an unlimited number of participants from anywhere in the world — on any device — and a simple way to record that conversation (video and audio) for replays that can be accessed on YouTube or any web page that can embed a video. This is Blab, and the audience and feature set continues to quickly grow.

Read More