Capture The Conversation

Best Practices

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Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

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Relentless Helpfulness: The Overlooked Marketing Step to Grow Business

Isaiah Cormier, June 14, 2017

The Inbound Methodology is used by businesses throughout the world, but many leave out a key ingredient: Delight the process of turning customers into promoters.

For years, the job of the marketing department has been to attract prospects, and convert them into leads so the sales team can pursue closing a deal. Unfortunately, in that process there is a forgotten step, a missing link, which almost all successful companies will be forced to discover one way or another. Read More

Jason Cormier, Room 214 Co-founder

Being A Better Leader: 3 Keys to Maximize Your Credibility

Jason Cormier, October 25, 2016

Do you think of credibility in terms of your resume and experience? What degrees you hold, where you’ve worked, job titles that support your level of expertise or point of view? Your “track record” on paper may be an important element of your credibility, but as a trailing indicator, it will only take you so far.

Why? Because credibility, by definition, is about how you are perceived as trustworthy or believable – and whenever you come across the word “trust,” you should immediately be thinking of the word “relationship.” This is an important insight to understanding credibility is never a place where you arrive. Rather, it’s a direction you relentlessly navigate. Your job history and title won’t actually build relationships, but your practice of presence and empathy will.

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Instagram Advertising Insights

Jason Cormier, July 1, 2016

Video is fun, flexible and frequently the best way to share a brand’s story in a dynamic way. It’s no surprise that Instagram more recent splash is enabling its users to have longer videos on its platform.

But that’s not the only new valuable feature on Instagram for marketers, says Chrissy Reinemund, Account Manager at Room 214.

“It’s changing on a daily basis,” she says.  Read More

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WordPress Wisdom: Start With Elegant Themes

Jason Cormier, June 27, 2016

When it comes to web design — or redesign — WordPress is where it’s at. It’s simple enough for the solopreneur to use. But it also has many features and plug-ins that seasoned agencies and corporations can leverage to make their websites deliver.

The options are tremendous, says Jack Wynes, a web designer and search marketing specialist at Room 214. Bonus: Most of these tools and options are extremely affordable. He knows a thing or three about this. A former freelance web designer, Wynes has worked with clients big and small to make the most out of WordPress.

Wynes joined me to go over the latest trends for web designers.

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Improve the Conversation: Social Disruption’s Role in Marketing

Jason Cormier, June 17, 2016

Brand campaigns that meaningfully connect with people and exceed expectations are socially disruptive. They challenge stereotypes, reinforce values and ultimately advance cultural conversations.

My co-founding business partner James Clark joined me to talk about how social disruption provides the definitively largest impact to marketing initiatives.  

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Sexy Marketing Metrics for Everyone

Jason Cormier, June 13, 2016

Content creators already know they shouldn’t Tweet without tracking. But everyone knows we should get eight hours of sleep a night, too, and few of us do. Here’s the deal: Marketing metrics aren’t just important for business success, they are fun and even addictive.

That’s according to data geek and strategist David Kutcher, whose Confluent Forms helps digital marketers get true value from their efforts through analytics. Kutcher joined me on our weekly series that taps into the knowledge and tips from experts and influencers in marketing.

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5 Reasons Brands Should Use Tumblr

Jason Cormier, June 3, 2016

Relative to other social networks there aren’t a lot of brands on Tumblr. That makes it a potentially ripe platform for connecting with new fans, and spreading the social content love with the fans you already have.

That’s according to Tumblr expert Max Morganfield, an Account Supervisor at Room 214, who joined me for a session to cover the best ways brands can use Tumblr.

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The Scoop On Snapchat

Jason Cormier, May 27, 2016

Snapchat is wildly popular, particularly with young consumers. It’s fun, in-the-moment and real. If you want to demonstrate a cool new product, show a behind-the-scenes look at your culture, or just share a funny story, you should consider how your brand can be integrating Snapchat as part of its social presence.

There are tools that can guide your path on Snapchat whether you’re just getting started, or you’ve been on for a while and want to maximize its potential. Jill Mailander, a Room 214 account supervisor, joined me to offer her expertise. Mailander also offered best practices and some simple steps for newbies and Snapchat veterans alike.

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Leveraging LinkedIn Expert Insights

Jason Cormier, May 23, 2016

Making connections on social media is only half the journey. Effectively and strategically communicating with them starts with the intent of delivering value.

As a continuation of our last conversation on making the most out of LinkedIn, we cover the top insights from several experts: Create value, make use of it daily (either connecting with people or publishing posts), test your outcomes and adjust your methods accordingly.

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