Video is fun, flexible and frequently the best way to share a brand’s story in a dynamic way. It’s no surprise that Instagram more recent splash is enabling its users to have longer videos on its platform.
But that’s not the only new valuable feature on Instagram for marketers, says Chrissy Reinemund, Account Manager at Room 214.
“It’s changing on a daily basis,” she says. Read More
YouTube offers users a dynamic way to connect with their core community and cultivate a following. Brands can really engage with their fan base in a way that is fun and authentic — but only if they keep the audience’s wishes front-and-center.
There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.
Effective social media programs are composed of a combination of “evergreen” content, campaign-based content and social advertising. When that content is helpful, story-driven and relevant to existing conversations — you win!
Room 214 Social Media Account Director, Maya Shaff, joined @JasonCormier (that’s me), this week to talk about social media program development with multiple channels in mind. Take a few minutes to watch the interview! Read More
While sometimes it might seem a bit un-festive to use the holidays as a marketing tactic, it’s a tried and true method that most brands use. Taking a look back at your local retailers and television this season and you can see the results of this holiday blitz. Brands are very aware that emotions run high through the holidays and that consumers are more susceptible to emotional marketing. There are a few simple tactics that any brand can follow to tug at heartstrings and make their holiday campaigns a real success.
You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!
What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.
Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts.
Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship.
Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Read More