I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on a new project, and always reminded of why we are in business after seeing their presentation.
Let’s call them search releases for now on. The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.
Okay, I can’t resist and will join the throngs of other bloggers talking about Apple’s announcement today about the iPhone. Congratulations to Cingular for also being a believer in Apple’s ability to deliver industry break out products.