Capture The Conversation

Google Checkout, Better Get Your Icon

Room 214, June 30, 2006

If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to purchase from many stores with one login.

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Split Testing Gone Wild

Room 214, June 25, 2006

For companies smart enough to implement landing pages in conjunction with their pay per click programs, there is a common practice of A/B split testing to improve these pages over time.

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Trend Spotting

Room 214, June 22, 2006

I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on a new project, and always reminded of why we are in business after seeing their presentation.

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Fire Your PR Firm

Room 214, June 20, 2006

This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for quite some time.

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7 Tips for Writing Search Optimized Press Releases

Room 214, January 21, 2006

Let’s call them search releases for now on. The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.

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The iPhone – A Podcasting Revolution

James Clark, January 9, 2006

Okay, I can’t resist and will join the throngs of other bloggers talking about Apple’s announcement today about the iPhone. Congratulations to Cingular for also being a believer in Apple’s ability to deliver industry break out products.

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