Google has been sending email updates regarding their latest Link Unit feature as part of their Adsense offering. Adsense is a small but growing revenue stream for Google that enables you to include Google ads on your website. See the ads placed on vitalsourcing.com as an example. Each time someone clicks on the ad, you and Google get paid. Google handles the payment side of things and sends you a check each month.
With Google’s new Link Unit feature, you can place links to ads on your site without displaying the ads themselves. This provides a less obtrusive way to earn money from advertising on your website, and potentially a more relevant path for people to locate topic-specific information.
Why is this kind of thing important? Just ask someone like our good friend, Tim Carter, from askthebuilder.com who clears $30,000/month from Adsense revenues alone. There is also a growing population of companies from India who have come to rely on Adsense revenue to make up eighty percent or more of their entire operating incomes. Any advantage Google can offer to increase click through rates is a good one.