If your live event happened without digital, did it even make a sound?
We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.
Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More