Capture The Conversation


Why You Need to Bid on Branded Keywords

Brandon Holm, March 30, 2017

As an SEO and digital advertising agency, we hear this question a lot: Are branded keywords worth the investment? Our answer in brief: yes. While it’s true that organic keywords pick up the majority of branded traffic (about 60 percent), adding branded keywords adds an incremental traffic increase of up to 30 percent. Sure it takes an extra investment, but it’s well worth it, and here are five reasons we think so. Read More


Room 214 is Hiring: Paid Search Specialist

Molly Brown, March 29, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

We are looking for a dynamic paid search specialist who will be responsible for channel strategy and day to day account management of our client campaigns. This person will be responsible for the account management, strategy and execution of campaign management including but not limited to; Google AdWords, Bing Ads, Comparison Shopping Engines, Display, Re-marketing, PLA’s, and Amazon Marketplace. This person will work on a team with other PPC specialists, SEO specialists and will report to the Director of Demand Generation.

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Erika Stutzman, March 24, 2017

When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.

As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?

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Getting into the Blind Spots with Google Tag Manager

Scott Shelton, March 23, 2017

It might be the most valuable tool most marketers don’t know about: Google Tag Manager (GTM).

GTM is a simple, elegant way for marketers to add, change and update tags and tracking code without touching the source code of a website. Here are some of its best qualities for marketers and brands:

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Six Sneaky Strategies for Using Gmail Ads

Keith Bergeron, March 21, 2017

Gmail ads give brands access to an enormous marketplace and the ability to target an audience within that vast space at the same time. As an online marketer, that’s reason enough use the service.

Gmail ads have other attributes though, and there are three particularly compelling benefits every brand should know now.  

  • They have superior click-through rates
  • Their costs-per-click are very low: 27 percent cheaper than traditional display ads
  • Brands and marketers can target users — including their competitors’ fans — with inbox content

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Room 214 Announces New Team Members

Erika Stutzman, March 20, 2017
Boulder, Colo. (March 2017) — Room 214, a social media and digital marketing agency headquartered in Boulder, Colo., is pleased to announce recent hires to its team:

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Digital Marketing Trends You Need to Know in 2017

Nevia Chiclacos, March 13, 2017

It is no secret: The world of digital marketing changes very fast, and just yesterday seemed like 2016. We are three months into the new year and here are the marketing trends to watch: attribution modeling, machine learning, personalization, and always-on marketing.

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Top 5 Tips for Food Styling

Bianca Swanepoel, March 10, 2017

We do a lot of food styling around here for brands looking for craveable custom content. But no matter how delectable our brands’ products are, food styling takes dedication to details, and a creative approach.

Five minutes on Instagram should convince you of this: You know the pho at the place down the street is incredible. But the muddy, user-generated photos on Instagram are often enough to put you on a pho fast forever.

You want your food photos for social to be tempting and attractive. Here are our Top 5 Tips for Food Styling for pros and hobby bloggers alike: Read More


Room 214 Culture: Finding Time to Live Our Values

Ben Castelli, March 1, 2017

One of our three core values is “Acting out of Love Instead of Fear.” And part of what goes into this value is giving back – freely giving our time and energy to help others, and work on causes that are important to us. Another core value is “Leading with Humility,” and we know that we are leading with humility when we are teachable and learning to develop expertise.

But how the hell do you create an environment that enables people to make time to give back and develop expertise, while producing high-quality work for our clients? The bad news is that it ain’t easy, the good news is that it is possible. Here’s how we do it. Read More


Social Etiquette: Take a Risk with Twitter

Austen Overman, February 15, 2017

Fans are sick of canned responses like: “We’re sorry to hear that! Please call Customer Service for further assistance.” 

Twitter is the place to get personal and to interact with your fans in a unique and authentic way. It enables you to show your brand’s creative voice and personality, and create relationships and connection with your customers. Automatic, blanket responses are the opposite of that creative, personal touch. Read More