Capture The Conversation

Selling Stuff on Snapchat

Jill Mailander, June 12, 2017

Snapchat has always been the rebel of the social networks. With its quirky design and the fearless ridiculousness of its filters, it has never played by the same rules as the Facebooks and Twitters of the world. So it’s a little surprising to see this scrappy little social network wading into the world of e-commerce. But they are, and we think that’s pretty dang cool.

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Facebook Mobile Cover Photo Tips & Tricks (2017)

Brent Walker, June 9, 2017

As I worked to update Room 214’s cover photo templates (see free downloads below) a funny thing happened: I noticed a truckload of people were visiting a previous Facebook mobile cover photo tips blog post I wrote. In 2015.

While 2015 was technically only two years ago, as far as the internet is concerned, it was closer to an eternity ago.

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Warm Calls: Lessons from a HubSpot Lead Generation and Sales Bootcamp

Jason Cormier, June 1, 2017

Over the last eight weeks, I’ve had the privilege of participating with six other companies in Dan Tyre’s “Pipeline Generation Bootcamp.”

It’s an advanced course offering for proven HubSpot partner agencies. Dan is a consummate and energetic sales professional, was employee No. 6 at HubSpot, and remains a key influencer in the world of inbound marketing. Read More

Room 214 Partners with Cinebody

Erika Stutzman, May 23, 2017

Boulder, Colo. (May, 2017) — Room 214, a digital and social media marketing agency, has become a Preferred Partner of Cinebody, a groundbreaking platform that enables real-time, engaging video content creation.

Founded in 2004, Room 214 offers a research-based approach to strategy, storytelling, custom content and marketing services across multiple platforms. Video is royalty when it comes to content formats as it engages, converts and has lasting SEO benefits. Because of these advantages, Room 214 encourages brands to use video as part of their digital and social strategies. In traditional event and campaign marketing, the cost of video — due to technical, geographical or logistical requirements — can be a limiting factor to its use. With Cinebody’s unique platform, Room 214 provides both cost efficiency and scale to video projects.
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Four Easy Ways to Drive Retail Foot Traffic From Digital

Pete Hall, May 19, 2017

The secret is out: Retail is struggling. Hard. Across the industry, foot traffic is in massive decline, stores and entire chains are closing, and sales are down.

Left standing among the wreckage are firms who are either all digital, or who have managed to pivot to a hybrid retail and e-commerce model. But digital is not the enemy of your retail strategy: if you’re strategic about it, digital offers a great opportunity to drive retail foot traffic.
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Why Live Events Need Social Media & Digital Marketing

Brian Bishop, May 18, 2017

If your live event happened without digital, did it even make a sound?

We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.

Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More

Inspired – Live Streaming and Videos

Erika Stutzman, May 16, 2017

Live video is where it’s at, from sharing silly voice-changed snaps to hosting your brand’s marquee events and inviting the whole world to join in on the fun.

As creatives, we’re always thinking up ways to use live video to connect brands with their fans in attention-grabbing ways. Here’s a taste of what inspired us this month, as we focused on live video.

But first, our team member Laura Oxler’s visit to the DMV: Read More

Make Your E-Commerce Copy Work Harder

James Thorpe, May 12, 2017

Stellar web copy isn’t a luxury, it’s a necessity.

For all its video, gifs and meme culture, the internet remains largely a world of words: Google indexes the language on websites rather than images. In the ever-growing world of e-commerce, while images are necessary, words are what seal the deal. Read More

Giving Back: Three Best Practices

Erika Stutzman, May 9, 2017

One of our core values, “Acting out of Love Instead of Fear,” includes a mission of giving back to our community. We’ve built a system in our agency that encourages a culture of giving back, and enables team members to spend time on causes they care about.

We volunteer, and serve on boards and committees of local nonprofits. As individuals, our causes range from easing homelessness to protecting the environment. As an agency, one of our favorite events we do together is the annual March for Babies, a fundraising event for the March of Dimes. Read More