Capture The Conversation

Breathe Life into Your Live Videos

Brian Bishop, September 12, 2017

The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More

Room 214 a Finalist in Top Company Contest

Erika Stutzman, August 31, 2017

Boulder, Colo. (August 2017) — Room 214 was honored to be named a finalist in the ColoradoBiz Top Company Awards. The 30th annual competition held its awards ceremony on Aug. 30 in Denver.

Boulder-based Room 214 is a digital and social media marketing agency founded in 2004. The Top Company Awards had 14 distinct categories this year, including architecture firms, nonprofit agencies, startups and tourism. Room 214 was one of three finalists in the digital marketing space. Read More

Case Study: Content Marketing and Lead Gen for Panasonic

Erika Stutzman, August 30, 2017

Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns. Read More

The Problem(s) With Video Metrics

Connor Holmes, August 29, 2017

q3-insta
You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is
actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing better than photos or text. But if you’re measuring the success of your video content alongside static content, the results can be misleading if taken at face value. Read More

Fast Forward Video Strategy Series

Jason Cormier and James Clark, August 25, 2017

Video is the No. 1 way to convey a message online today. But too many brands aren’t creating a content marketing plan that includes video in a savvy, strategic way.

Is your video strategy moving your business forward? Read More

Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

Do it Right: Leverage the Right Social Network

Pete Hall, July 21, 2017

Too many brands invest a lot of time and effort, only to fail at making the most of their social media presence. To really do social right takes a lot of work, but there are some easy things you can do to upgrade your presence right off the bat. Read More

Top 5 Google Analytics Segments for Digital Marketers

Scott Shelton, July 17, 2017

Google Analytics segments allow the digital marketer to isolate and compare traffic in a nearly infinite number of ways. Here is a closer look at some of the segments we find ourselves using on a daily basis at Room 214.

Read More

Community Management Musts

Pete Hall, July 5, 2017

The simple truth about social media community management is this: If you’re not taking the time to at least acknowledge people who interact with your brand online, you’re doing it wrong. But the upside is huge: if you take the time to respond to a customer in a thoughtful, helpful or otherwise meaningful way you can turn a casual fan into a passionate brand advocate. Read More

Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More