Gmail ads give brands access to an enormous marketplace and the ability to target an audience within that vast space at the same time. As an online marketer, that’s reason enough use the service.
Gmail ads have other attributes though, and there are three particularly compelling benefits every brand should know now.
- They have superior click-through rates
- Their costs-per-click are very low: 27 percent cheaper than traditional display ads
- Brands and marketers can target users — including their competitors’ fans — with inbox content