Capture The Conversation

Fast Forward Video Strategy Series

Jason Cormier and James Clark, August 25, 2017

Video is the No. 1 way to convey a message online today. But too many brands aren’t creating a content marketing plan that includes video in a savvy, strategic way.

Is your video strategy moving your business forward? Read More

Room 214 is Hiring: Paid Search Specialist

Erika Stutzman, August 15, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

We are looking for a dynamic paid search specialist who will be responsible for channel strategy and day to day account management of our client campaigns. This person will be responsible for the account management, strategy and execution of campaign management including but not limited to; Google AdWords, Bing Ads, Comparison Shopping Engines, Display, Re-marketing, PLA’s, and Amazon Marketplace. This person will work on a team with other PPC specialists, SEO specialists and will report to the Director of Demand Generation.

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Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

Do it Right: Leverage the Right Social Network

Pete Hall, July 21, 2017

Too many brands invest a lot of time and effort, only to fail at making the most of their social media presence. To really do social right takes a lot of work, but there are some easy things you can do to upgrade your presence right off the bat. Read More

Top 5 Google Analytics Segments for Digital Marketers

Scott Shelton, July 17, 2017

Google Analytics segments allow the digital marketer to isolate and compare traffic in a nearly infinite number of ways. Here is a closer look at some of the segments we find ourselves using on a daily basis at Room 214.

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Community Management Musts

Pete Hall, July 5, 2017

The simple truth about social media community management is this: If you’re not taking the time to at least acknowledge people who interact with your brand online, you’re doing it wrong. But the upside is huge: if you take the time to respond to a customer in a thoughtful, helpful or otherwise meaningful way you can turn a casual fan into a passionate brand advocate. Read More

Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More

Every Day is a #Hashtag Holiday (Sort Of)

Maya Shaff, June 28, 2017

You’d have to be living under a rock (or had suffered a major WiFi outage) if you didn’t notice National Donut Day earlier this month.

While Father’s Day, the first day of summer and the Fourth of July have long been favorites for brands and marketers to create fresh summer content, there are now an almost infinite number of “national-fill-in-blank” days to celebrate. Read More

6 Steps to Grow Your E-Commerce Business

John Franklin, June 26, 2017

With the surprise announcement that e-commerce goliath Amazon is attempting to buy Whole Foods, it’s clear we’ve reached a no-turning-back moment in e-commerce.

Whatever happens (and it could be a bidding war with Wal-Mart, it could involve other grocery chains, who knows) clearly e-commerce companies aren’t retail disrupters anymore. They are retail’s present, and they will be the major force in shaping how we shop.

But just as some smaller retailers have been able to survive and even thrive in the superstore era, smaller e-commerce retailers will still be able to run successful companies in their own right. You don’t have to be Amazon to master these concepts, you just need to know your business and your customers. Read More

How to Create a Culture of Happiness At Work

Erika Stutzman, June 23, 2017

We know how important happiness is, and spend ample amounts of time and treasure in its pursuit. But if you’re relegating happiness to weekends and vacations, you’re missing an enormous opportunity — not to mention wasting a pretty sizable chunk of your life.

A new book encourages us to approach our workplaces with love, to practice mindfulness and use inspired tools to build a culture of happiness within — not outside — the 9-to-5. Read More