Capture The Conversation

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SEO: Thinking Beyond the Keyword

Nevia Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

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Our Favorite Game Day Ads

Erika Stutzman, February 3, 2017

As we head into what is arguably the biggest television advertising weekend of the year, as marketers we wanted to review our past faves. Read More

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Room 214 Culture: Doing Our Best

James Clark, January 26, 2017

One of our core values at Room 214 is “Doing Our Best.”

It sounds simple and sounds like something that can just be written off. This is true of any core value that is not practiced, considered, challenged and reinforced. Read More

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Stop-Motion Video: A Contemporary Classic

Kai Casey, January 25, 2017

In the era of 360º Video and VR it may seem odd that we’re talking about one of the oldest forms of video: stop motion. But there’s a reason stop-motion video has endured so long, and why we love using it for digital content: it combines the beauty of photography with the attractive elements of video, while inviting a little magic into your content. Here are some tips to get you started making super cool stop-motion videos.

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2016 Election Social Media Primer Update Room 214

Post-Election Update: 2016 Election Social Media Primer

Erika Stutzman and James Thorpe, January 20, 2017

Put down your protest sign or hang up your red #MAGA trucker hat.

Just in time for the inauguration of the 45th President of the United States, we bring you a post-election update of our social media primer inspired by the surprising and controversial 2016 presidential campaign.  Read More

INSPIRED

inspired.

Erika Stutzman, January 12, 2017

Now for something completely different: Our creative team gathers monthly to talk about concepts, images and palettes that inspire them. In January, we shifted our focus from images to the written word. What words work? Here are a few samples:

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Marketers: Don’t Mind Your Manners

Jen Casson and James Clark, January 11, 2017

What’s worse than a bad idea? A bad idea that everyone knows is bad but isn’t willing to say is bad. That’s why we introduced creative agitation into our ideation process: it gives the ideation process some ego-crushing, great-idea-generating turbulence. And while it can be intimidating, once you relax into the discomfort it can be extremely rewarding––and dare we say it––fun. Here are some things we’ve learned about the benefits of creative agitation and how to implement it.

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Three New Snapchat Features: What Brands Need to Know

Jill Mailander, December 23, 2016

As far as social networks go, Snapchat has always been a little bit ahead of the curve. It has always been novel and often quirky and a little rebellious, and the three newly released features––Groups, Scissors, and Paintbrush––are no exception. In this post we’ll introduce you to the cool stuff these features can do, as well as what it might mean for your brand. Read More