Capture The Conversation

Magic Spaces: When Virtual and Real Worlds Connect

Erika Stutzman, November 3, 2017

One of the most impressive haunted houses we saw this week wasn’t on our Halloween trick-or-treat route. It was on Pinterest and featured inspired ideas — Pinterest’s forte for every holiday — but importantly: A ton of creative, branded digital advertising.

It reflected an important trend in digital content marketing: Connecting virtual reality or augmented reality with brands as a way to connect with fans and consumers. That trend, in addition to real-world experiences created to exist online, shows that our virtual worlds and reality are increasingly combining in inventive ways.

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Join our Team! Room 214 is Seeking a Senior Copywriter

Erika Stutzman, October 31, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented yet humble people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

Give Your Creativity Room to Think

James Thorpe, October 27, 2017

As a marketing agency, people expect us to come up with creative ideas. But creativity is a mysterious and elusive companion, and as deadlines loom we seldom have the luxury to wait for inspiration to strike. That’s why we developed a process to help best harness our creative muse, and allow for a little magic without getting too hocus-pocus. Read More

Room 214 is Hiring: Paid Search Specialist

Erika Stutzman, October 26, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

Blockchain and the Future of Video Consumption

James Clark, October 23, 2017

Relationship status between traditional advertisers and YouTube stars: It’s complicated.

The solution may be simple — cryptocurrencies and micropayments that skip over traditional advertisers and just let fans fund their favorite content.

We are rapidly moving toward more nontraditional content marketing, especially with  direct-to-consumer content like what’s being created by YouTube superstars today. To say the traditional advertising and marketing model hasn’t caught up with that scene is an understatement. Read More

When and How to Build Your Content Marketing Team

Jen Casson, Ben Castelli and Jason Cormier, October 20, 2017

Let’s start with the quick answer to when… yesterday.

Why? Because today, every brand needs to be a content publisher, with video being a critical ingredient to success. That’s not to say you need to become the next Netflix or Vice, but “content” is no longer just a weekly blog post or quarterly eBook effort. Read More

Meet Amazon Spark: The Next MySpace

Pete Hall, John Franklin and James Thorpe, October 19, 2017

You could be forgiven for never having heard of Amazon Spark. But not us. We’re a digital agency, on top of the latest trends and platforms, and anxious to explore emerging technology as it arises. So we gathered a couple experts, and me, and we talked about Amazon’s attempt to become the next MySpace. Read More

Room 214 on 214

James Thorpe and Erika Stutzman, October 11, 2017

We thought we’d mix it up on the blog this week. To celebrate the joy of patterns emerging from randomness, the editorial team took a suggested prompt, had a conversation, and tried to glean insights — marketing or otherwise. We all like podcasts, and we like our company, so our co-founder James Clark had the idea that as Room 214, we listen to podcasts’ 214th episodes to see what we thought. We’ve got artists using science to explain life, and scientists using art to explain life, and some knitting. Read More

Love Thy Email List, For It Will Bring You ROI

John Franklin, October 6, 2017

Although you could make the argument that social media is all about vanity, judging your success by vanity metrics won’t get you very far. Fans on Facebook, Followers on Twitter and Instagram: these are those sexy metrics that look nice but won’t always help you get your content in front of the people you want to see it. Here’s why we’ve been telling our clients that instead of paying to increase their fan counts, that money is better spent increasing social engagement and growing their email list. Read More

Write Better Ad Copy

James Thorpe, September 13, 2017

Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless that’s the point, customers are going to feel weird and turned off by the whole experience. Most copy on the internet is like that bad, weird, restaurant. So yes, this is a (probably needlessly) elaborate analogy for writing good, cohesive copy. Read More