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Dynamic Tweets: What to Know About Twitter Videos

Martha Brown, July 13, 2016

The unlikely pairing of Congress and the Twitter app Periscope cemented live video’s growing influence on social media — and there’s no going back.

Some background: About 50 House Democrats staged a sit-in to protest the failure to pass gun control legislation. Gun control opponents attempted to draw public attention away from the sit- in, by recessing to shut down the C-SPAN television network. That backfired: C-SPAN still had control of the cameras, and directed viewers to Periscope which broadcasted the protest live. There was also a Facebook Live stream and individual representatives’ Snapchat accounts covering the often emotional event.

Video is clearly where it’s at to reach people on social media, and to do it a timely and dynamic way. What can brands learn from events like this one? Read More

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Love Wins

James Thorpe, July 11, 2016

There were a lot of heavy hearts this morning in our mostly white office in our mostly white city, as we mourn the loss of Alton Sterling, Philando Castile, and the five police officers who lost their lives to the senseless and horrific shooting in Dallas. But we’re not just mourning for these seven men, but for our country as we bear witness to another painful inflection point in our nation’s history.

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A Sweet Partnership: Room 214 and Wholesome Sweeteners

Erika Stutzman, July 11, 2016

Working hand-in-hand with Wholesome Sweeteners on the brand’s new identity, website redesign and a dynamic holiday campaign brought sweet rewards.

Rebranding is always an exciting challenge. We worked with Wholesome Sweeteners — a leader in natural sweeteners — to make it as seamless as possible. At the same time, we launched a new website that is mobile-friendly. We also delighted fans and inspired new customers with a fun holiday campaign.

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More Opens = More Money: Five Ways to Improve Your Email Open Rates

Ben Castelli, July 8, 2016

With all the myriad ways to build your brand and sell your products and services online, it’s easy to forget that email is still king.

As a marketing channel, email delivers the highest ROI, but there is an ever-increasing ‘attention deficit’ as brands and spam vie for your inbox real estate. In fact, only 3 percent of emails that are sent even get past the ISP. And only 20 percent of those actually reach the recipient’s inbox (crazy, right?!) But fear not: today we have some tips to increase your open rates and generally be an email superstar. Read More

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Tell a Compelling Brand Story With 360º Video

Jen Casson, July 7, 2016

You’ve probably heard about 360 video by now: special cameras are used to simultaneously film 360º of action, allowing viewers to explore the footage in any direction. It’s a unique and immersive experience, but many of the 360 Videos I’ve seen leave me scratching my head, wondering “why?”

That’s because no matter how fancy the technology or platform, effective content needs to be compelling and tell an engaging story. While 360 video is generally interesting, it’s not the right solution for everything. Here are some considerations before deciding to go with 360 video. Read More

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Instagram Advertising Insights

Jason Cormier, July 1, 2016

Video is fun, flexible and frequently the best way to share a brand’s story in a dynamic way. It’s no surprise that Instagram more recent splash is enabling its users to have longer videos on its platform.

But that’s not the only new valuable feature on Instagram for marketers, says Chrissy Reinemund, Account Manager at Room 214.

“It’s changing on a daily basis,” she says. Reinemund joined me on episode 27 of The Agency Way, our weekly Blab series where we tap experts to chat about the latest in social and digital marketing. Read More

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Facebook Live: What You Need to Know Now

Laura Oxler, June 29, 2016

What were you doing Friday at 4 a.m.? You could have been watching a live birth on Facebook Live with 50,000 other viewers.

Facebook continues to encourage original content with Facebook Live. Facebook is going through what some are calling a “content collapse.” People share less about themselves, opting to share information and stories from other websites. The Live feature is meant to inspire users to post live video of anything they want – from mundane activities, to live-changing events. Read More

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Eat This Photo: Best Practices in Food Photography

Kate Broussard, June 28, 2016

Great food photography follows the fundamentals of the craft: Good images have strong composition, and usually fall in the rule of thirds. (Though that rule can be broken, and very successfully.) Balance is important, making sure the frame doesn’t feel too weighted to one side. Give objects some breathing room, or make sure they appropriately overlap.  Less usually is more.

Fundamentals aside, there are definitely some tips to be successful with food photography — a skill that is becoming more and more necessary in social and digital marketing for food brands, bloggers and restaurants.

 

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WordPress Wisdom: Start With Elegant Themes

Jason Cormier, June 27, 2016

When it comes to web design — or redesign — WordPress is where it’s at. It’s simple enough for the solopreneur to use. But it also has many features and plug-ins that seasoned agencies and corporations can leverage to make their websites deliver.

The options are tremendous, says Jack Wynes, a web designer and search marketing specialist at Room 214. Bonus: Most of these tools and options are extremely affordable. He knows a thing or three about this. A former freelance web designer, Wynes has worked with clients big and small to make the most out of WordPress.

Wynes joined me on The Agency Way, our weekly Blab series, to go over the latest trends for web designers.

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Working for the Social Good

Maya Shaff, June 22, 2016

Millennials are the largest component of the workforce — and will be for a long time. One way to recruit and retain the best is to tap into their passions. Millennials want to work for companies that contribute to the social good.

There are three practical steps your organization can take to inspire employees — and potential hires — who want to do good work, and contribute to good causes at the same time.

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