Capture The Conversation

Genuine Brand Values Matter: Why People Care

Jason Cormier, December 8, 2017

When we think about our friends, relatives, and colleagues, the concept of values is straightforward. Is someone honest? Are they there for you? Will they make things right when—not if—they make a mistake?

For companies and brands, this core aspect of business is not always clear. It needs to be.

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Google My Business: A Step-by-Step for Local SEO

Scott Shelton, December 6, 2017

Before jumping in on how to optimize Local SEO, it’s important to understand what it is.

Local SEO is optimizing your website or – potentially more importantly – your listings on map services in order to appear high in the search results when someone searches for your business name, or keywords related to your business.

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Room 214 is Hiring: Marketing Analyst

Libby Turner, November 21, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

2017’s Top 5 Food Brands on Instagram

Caitlin Sherwood, November 20, 2017

Tantalizing photographs of food and drinks have always been one of the most popular features on Instagram. If you see someone, and/or are annoyed by someone next to you at your favorite ramen place snapping a photo, it’s a pretty safe bet it’s going to wind up on Instagram. (4.85 million shots of ramen alone.)

It’s a given that food and beverage brands were early commercial users of the platform, and continue to be wildly popular on it today. Here’s a list of the Top 5 Brands on Instagram for 2017, and what other brands can learn from them. We’ll also give you a taste of other foodie finds we thought were delicious this year.

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Mobile, Influencers, and More: Four Holiday E-Commerce Trends to Watch

Erika Stutzman, November 17, 2017

Black Friday and Cyber Monday are just days away. Are you ready for it?

While the holiday strategy for brands and retailers both large and small were created months ago, here are the Top 4 E-Commerce Trends to watch to see if your favorite holiday shopping campaigns are hitting the mark.

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Our Top 5 Martech Picks for 2018

Nevs Chiclacos, November 13, 2017

To keep abreast of the latest in search engine optimization, strategic insights and marketing automation we like to explore the latest in cool tools to help us do our jobs.

We’re often asked what we’re using so here’s the low-down on some marketing tech that has us geeking out recently.

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Ad Age Honors Room 214 with Best Places Award

Erika Stutzman, November 13, 2017

Boulder, Colo. (Nov. 2017)  – Ad Age Magazine named Room 214 to its Top 50 Best Places to Work in America. Criteria for the contest included workplace culture for everything ranging from giving back to a dog-friendly office, benefits such as profit sharing and encouraging a work-life balance. Read More

Fast Forward Video Strategy: The Full Series

Jason Cormier and James Clark, November 8, 2017

Is your video strategy moving you forward? Video is the No. 1 way to connect your content marketing to your audience, convey your message and meet your business objectives.

It also happens to be a lot of creative fun.

But too many brands and marketers approach videos as one-off projects, rather than an ongoing business imperative. Consistently creating video content that delivers results requires a strategic approach.

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Outside Names Room 214 in Top 10 of Best Places to Work in America

Erika Stutzman, November 7, 2017

Boulder, Colo. (Nov. 2017)  – Boulder-based Room 214, a digital and social media agency, placed No. 7 on the list of Outside Magazine’s 100 Best Places to Work in America.

The contest surveys employees at firms from a wide variety of industries, aiming to honor companies that are great workplaces that also respect the environment and encourage a balance between work and enjoying life outdoors.  Read More