The unlikely pairing of Congress and the Twitter app Periscope cemented live video’s growing influence on social media — and there’s no going back.
Some background: About 50 House Democrats staged a sit-in to protest the failure to pass gun control legislation. Gun control opponents attempted to draw public attention away from the sit- in, by recessing to shut down the C-SPAN television network. That backfired: C-SPAN still had control of the cameras, and directed viewers to Periscope which broadcasted the protest live. There was also a Facebook Live stream and individual representatives’ Snapchat accounts covering the often emotional event.
Video is clearly where it’s at to reach people on social media, and to do it a timely and dynamic way. What can brands learn from events like this one? Read More