Capture The Conversation

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Freemium to Premium

Room 214, August 26, 2014

Offering a free trial or freemium version of your product is often the perfect hook for SaaS companies. You already know your product is great, and allowing potential customers to “try it on” is a great way to demonstrate how great it really is. Having a customer sign up for a free trial is a good sign. It means they are interested in your product and want to know more about it. What happens next will make or break your company’s ability to capitalize on trial users.

Take the following 3 steps to make sure free trials convert into subscriptions.

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The Reason Why Branding is Important for Your SaaS Company

Michael Kwolek, August 26, 2014

Brands are everywhere – from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique and even what they stand for. No software company hoping to make a name for itself would strive to make a decent product – it would strive to make the best product, whether that meant the fastest, easiest, or most secure. And the easiest way for a new company to convey that essence right away is through branding.

Disruptors Must Stand Apart

Personal finance tracking software Mint.com could have taken

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The 3 Benefits of Progressive Profiling

Ben Castelli, August 25, 2014

You have worked hard to develop content that provides value and drives conversion. Progressive profiling will take that content and turn it into path that walks leads through the buyer journey.

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Google’s Role in Moving Your Software

Graham Swalling, August 22, 2014

Google has established itself as the primary provider of online services, visibility, and reputation, and in turn has become a central part of online marketing. The size and might of Google is hard to deny, and it goes without question that it is a necessary tool for your SaaS company. The following article presents five insights from product owners, marketing managers and C-levels in the software industry that have effectively leveraged Google’s offerings to move their software.

With 65-70% of the online search market, Google is often the first place users go to get answers (or find products!). It provides expansive visibility for brands through both organic (free) and paid results. What makes Google searches so valuable? Customers…

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How Do Stories Drive Software Sales?

Graham Swalling, August 21, 2014

At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Imagine, or relive, the most compelling stories you’ve heard, and hopefully you were transferred from a state of internal consciousness to a comprehension of who the subject was and what they were going through or were about. Storytelling extends beyond flowery, fantasy based stories into the often mislabeled or misrepresented “dry and stale” realm of business. In fact, stories can drive sales, even with regards to software (SaaS) products, clients and marketing.

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3 Takeaways From Snapchat’s Pitch Deck

Laura Oxler, August 19, 2014

The “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Here are 3 points the app wants to get across to advertisers.

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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