Capture The Conversation

PinterestSnubs

Pinterest + Fashion: Two Giants Who Said “Nah”

Maya Shaff, April 10, 2015

While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest. Let’s take a look at the two most surprising Pinterest snubs in the fashion world.

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IVAnalytics

Benefits of Interactive Video: Analytics

Michael Kwolek, April 9, 2015

When done well, interactive video has proven to boost fundamental metrics over passive video including longer view times and repeat views through more immersive and personalized experiences that defy our decreasing attention spans.

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What’s Interactive Video?

Michael Kwolek, April 7, 2015

The term “interactive video” has been thrown around since the dawn of the web, but only recently has technology and bandwidth advanced enough to make truly interactive video widely accessible to creators and audiences.

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The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More

How to make social shoppable

How To Make Social Shoppable

Leah Lesko, March 31, 2015

As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.

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Your Guide to Marketing Your SaaS Company

Caitlin Sherwood, March 31, 2015

SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional software company, you’re missing the point: your subscription-based services make you different. That’s why we developed the Kick SaaS Marketing eBook Series. We, like you, had questions, and we set out to answer them. All of our research, case studies, and real-life examples are available for free in the Kick SaaS Marketing eBook Series!

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Models & Instagram: An Indulging Combination

Isabel Kieszkowski, March 18, 2015

In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly tailored to sharing trends and promoting ambassadors of the industry.

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Crimson Hexagon: Turning Nerds into Cool Kids Since 2007

Taylor Cunningham, March 17, 2015

Here at Room 214, just about every project starts with a consumer insights engagement. The research department loves this because we get to take a deep look at each client, digging into the nitty gritty behind the business problem we’re solving. It’s the reason I love working at Room 214 (along with office dogs, open-book management, and a take-what-you-need vacation policy). But I digress.

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Announcing: Top 50 Fashion Brands Report

Isabel Kieszkowski, February 25, 2015

Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”

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