Capture The Conversation



Erika Stutzman, October 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired. Read More


Make the Most of Your Pinterest Presence

Caitlin Sherwood, October 18, 2016

Pinterest has a lot of great features advertisers should take advantage of. The platform, aside from growing, is also seeing a shift in demographics: Pinterest was split about 80-20 female-male; now that number is rumored to be closer to 60-40. As the demographics change, top-performing content and the overall content mix is likely to change too, which means a broader range of industries should start paying attention. Here are some things you should know about making the most of your Pinterest presence, and how to optimize your ads. Read More


Gamify Giving

Cassie Clusman, October 13, 2016

At Room 214, we are guided by our core values, one of which is serving others first. To put our principles into action, we hold quarterly food drives to make company-wide donations to local organizations. Our last two food drives were moderately successful, each raising about 120 pounds of food for Boulder’s Harvest of Hope Pantry. But for our most recent food drive, for Longmont’s OUR Center, we wanted more: more enthusiasm, more engagement from our team, and more food and supplies for OUR Center. So we made it into a game. And you know what? It worked really well. Read More


How to Cultivate a Creative Culture

Larry Olson, October 12, 2016

What do we want to see and hear from our favorite brands? A fictional story that — if we buy into it — begins to sound true? Or perhaps it’s something more?

Maybe marketing campaigns should be designed around solving a small problem — or illuminating and addressing a big problem. Brands can be more socially responsible, or more helpful to people just getting through their days. What if a creative culture could lead to marketing campaigns that are a better experience?
Read More


Facebook Image Sizes Quick Reference Infographic (2016)

Brent Walker, October 7, 2016

Images on Facebook are more important than ever, as the social web becomes increasingly a visual-first medium. It’s critical that brands and marketers keep up with the trends, and size their images to make sure they’re getting the most out of the world’s most popular social network.

To keep you up-to-date on visual trends and to ensure you make the most of your images on Facebook, we’ve updated our Facebook reference guide. This includes best practices, as well as a handy guide to make sure videos and photographs work on your audience’s mobile devices as well. Read More

Hurricane Matthew Update: The Time to Help Children in Haiti is Now

Erika Stutzman, October 7, 2016

Charlotte, NC (Oct. 7, 2016) Reports from Give Hope Global’s operations in Haiti have confirmed our dire fears: Hurricane Matthew has caused catastrophic damage, leading to a massive increase of children in need.

We are asking for your support today. The need is urgent.

Read More

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Keys to Capturing Kids on Camera

Laura Oxler, October 5, 2016

Kids are content gold. They’re cute and insightful, and they offer an innocent, unique and interesting perspective on any topic – from silly to serious. But there are also some challenges to working with young people, so read on for some ways to help them be their best selves on camera. Read More


What’s the Latest in Livestreaming?

Laurie Amodeo, September 30, 2016

Concerts, political events, social movements such as protests, and even fundraisers can all capitalize on the popularity of livestreaming. Though the trend is evolving, it’s well worth exploring today.

In the future, livestreaming will be nearly a requirement for gaining traction. Brands, broadcasters and promoters alike will need to captivate their current audience and potential fans with livestreaming.

Read More


A Guide to On-Page WordPress SEO

Jack Wynes, September 28, 2016

Nearly 60 percent of websites are built with WordPress. The service is free (you’ll just pay for web hosting) and it’s simple to use. It’s easy to see why it can be hard to get attention for your website with the kind of volume that invites.

But it doesn’t have to be a big marketing hurdle. There are many things you can do to enhance the search-engine optimization. Today, we are going to focus on one simple task to optimize individual pages on your website. Read More