Capture The Conversation


Room 214 Becomes A HubSpot Certified Agency Partner

Erika Stutzman, August 30, 2016

Boulder, Colo. (August, 2016) — Room 214, a social media and digital marketing agency, announced its partnership with HubSpot as a Certified Agency Partner. HubSpot, a leading inbound marketing and sales platform, helps businesses of all sizes and types grow through a proven approach to integrating online advertising, social media, email and CRM solutions.

“As an agency that’s helped companies match their digital marketing efforts to a real return on investment, we’re excited about the commitment we’re making to advance our expertise and experience with the HubSpot platform,” stated Jason Cormier, co-founding partner of Room 214. Read More

Room 214 at 3340 Mitchell Ln

Room 214 is Hiring: Director of Client Lead Gen Team

Erika Stutzman, August 29, 2016


Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

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Room 214 is Hiring: Social Media Intern

Erika Stutzman, August 24, 2016

Support Room 214 clients’ digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Requires excellent attention to detail, organizational, analytical, and communication skills as well as strong problem-solving skills.

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Room 214 is Hiring: Creative Intern

Erika Stutzman, August 24, 2016

Let’s start with why 214ers joyfully spend many of their waking hours at this place we call “work”…

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

Read More


Expert Tips for Photographing Kids and Pets

Kai Casey, August 19, 2016

Never work with animals or children” — W.C. FIELDS

Kids and pets are similar in so many ways, except one is (usually) a little hairier than the other. And that’s why photographing them poses similar challenges.

When photographing kids and pets, nothing will ever go exactly according to your plans. Don’t box yourself in with a specific idea, because chances are it won’t come to pass.

But by following a few steps, you can get close to achieving your desired outcome — and sometimes even better-than-expected results. Read More


#Hashtagfail: Best Practices for Hashtag Use

Alex Horner, August 17, 2016

Hashtags can be fun, informative, and useful — especially in categorizing topics.

As a superior trick for sorting and searching for topics, they won’t go away. But they can go awry. There are some lessons brands and others can learn about hashtags to make sure they make the most of their hashtags without silly or serious mishaps.

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Are Photos the Future of Social Listening?

Michael Kwolek, August 11, 2016

Social listening is the key to collecting data about what people feel, believe and say about a brand. But when it comes to images, sometimes the silence can be deafening.

That’s all about to change.

The internet, especially social media, is becoming increasingly image-based, instead of simply text-based. Brands that want to stay connected to their fans and potential customers need to tap into those images for real insights. Read More

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Instagram vs. Snapchat: Imitation is the Sincerest Form of Flattery

Jill Mailander, August 4, 2016

With the release of Instagram Stories, one can’t help but notice that the service sounds strangely familiar. OK, it’s pretty much an exact copy of Snapchat from the early days.

Instagram’s latest step toward innovation has caused everyone to compare the two platforms. To start, let’s look at some of the latest releases from these platforms.

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How to Make the Most Out of Google’s New Expanded Text Ads

Keith Bergeron, August 1, 2016

All signs point to mobile.

Recently, Google changed its algorithm to favor responsive sites. Now, changes are coming to Google text ads to help improve user experience on mobile. Google has already eliminated sidebar ads, and now they’ve rolled out Expanded Text Ads (ETAs) in wide release. On 7/26, Google rolled them out to the public, but at Room 214, we’ve been beta testing ETAs for some time already, so we’ve got some helpful guidelines to help you use them effectively for your company. Read More