Capture The Conversation

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Social Media Roundup: Facebook at Work

Isabel Kieszkowski, November 26, 2014

This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.

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#COTW: Taco Bell Blackout

Katie Leitner, November 12, 2014

Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website.

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Social Media Roundup: Instagram Video Ads, SlideShare’s Visual Timeline & the Twitter + IBM Partnership

Megan Moran, November 6, 2014

Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week:

Instagram Video Ads

Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks.

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To date, Instagram has been specific with what types of static ads can be displayed on their platform, and video ads will be held to the same levels of scrutiny. Video ads are required to be ‘fresh’ content that fit the Instagram vibe and cannot be repurposed TV or web commercials.


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Will there be any backlash from users for allowing more intrusive ads on a formerly commercial-free platform? Instagram doesn’t expect any, but only time will tell.

 

SlideShare’s Visual Timeline

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SlideShare is adding a new visual timeline, allowing members to easily look back on their professional accomplishments and share them with their network. This can serve as a quick reference for potential employers or as a reference to see what you’ve built through your professional journey. By partnering with LinkedIn and providing direct access to your LinkedIn profile, SlideShare provides a sleek and comprehensive overview that can easily be shared on social media platforms.

Twitter + IBM Partnership

IBM has partnered with Twitter to help provide better analytics in the form of IBM Watson Analytics. These analytics includes more accurate data, custom visualization and predictive analytics paired with consulting services to help understand patterns and trends.

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This partnership will allow large companies to leverage Twitter as a valuable resource in the business decision-making process, as mining for consumer insights will be even easier and more informative. Professionally, we’re pretty stoked, as the old Twitter analytics left alot to be desired.

The addition of IBM’s capabilities and the recent acquisition of Gnip prove that Twitter is more wide-reaching and comprehensive than ever in its data reach and abilities. Twitter is now more valuable to businesses than ever, giving companies the ability to understand and reach their audiences in new ways.

Read More Here:

Sloane, Garett. “Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands.” AdWeek. N.p., 30 Oct. 2014. Web. 06 Nov. 2014

<http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081>

Dhariwal, Arpit. “New Feature: Map Your Professional Journey.”SlideShare Blog. N.p., 24 Oct. 2014. Web. 06 Nov. 2014.

<http://blog.slideshare.net/2014/10/24/new-feature-map-your-professional-journey/>

Durani, Vineeta. “Twitter and IBM Form Global Partnership.” IBM News Room. N.p., 29 Oct. 2014. Web. 06 Nov. 2014.

<http://www.ibm.com/big-data/us/en/big-data-and-analytics/ibmandtwitter.html>

holiday-advertising

What to Remember When Planning 2014 Campaigns

Caitlin Sherwood, November 6, 2014

It’s beginning to look a lot like…

As soon as Halloween passes (and even before), the advertising scape starts looking a lot like Christmas. Instagram pictures of peppermint lattes, digitally laided snowflakes on every tenth facebook picture, and every company bending the holidays into their own special excuse for promotion. Marketers talk a lot about “storytelling,” which is one reason why holiday campaigns can be so successful: holidays are relatable, full of emotion, and provide people with a way to connect. But if you’ve ever rolled your eyes at the consumerism that is now a hallmark of every holiday, you know that a campaign has to really special to break through the holiday commercial caroling.

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#COTW: How Digital Is Interupting the Beauty Industry

Isabel Kieszkowski, October 29, 2014

Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.

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3 Tips for SaaS Scriptwriting

Fleetwood Mathews, October 16, 2014

When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication.

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#COTW: MeUndies’ “The 90’s”

Katie Leitner, October 15, 2014

How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally.

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6 Unconventional SEO Tips for High-Tech Companies

Josh Hill, October 14, 2014

Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas…

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Productivity Apps for Agency Survival

James Clark, October 13, 2014

I’ve been using a few apps for scheduling and communications which have made a positive impact on my personal productivity.

Scheduling

We’ve all been subjected to the pain and suffering associated with managing our own personal, family, team, client and agency schedule. It’s a nightmare with endless frustrations.

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