Capture The Conversation

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Kick-Ass Visual Content for Social Media

Jason Cormier, May 6, 2016

A mantra for creatives: “Try everything. Fail fast.”

That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.

Griffiths talked about art, creativity and storytelling for brands with Jason Cormier on the 18th episode of Room 214’s Blab series with agency experts and influential thought leaders.

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Get Out! Three Tips For Bonding Outside Work

Erika Stutzman, May 5, 2016

There are a lot of cultural benefits to bonding with colleagues outside the office. But the idea can make people cringe, remembering all too many hotel conference rooms and forced trust exercises. (Don’t drop the boss!)

It doesn’t have to be that way. If firms tap into what really makes their team tick, building outside-work camaraderie can be both valuable and fun. Here are three top tips for creating your own outside-work event with your team. Read More

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5 Steps to Starting Your Custom Content Marketing Program

Erika Stutzman, April 28, 2016

Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.

A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.

Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”

Where to start? Read More

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Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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Six Steps to Mend Your Meetings

Erika Stutzman, April 14, 2016

Most of us wouldn’t head out on a road trip without gas in the car and a mapping app — at a minimum.  And none of us should expect to spend several hours a week, or even every day, mindlessly sitting in meetings instead of getting our work done. Add fuel and direction to your business meetings by creating a process.

Talent managers estimate office workers spend an average of 15 percent of their time in meetings, with executives and managers skewing far upward on the curve — an average of 40 to even 50 percent.

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Build Your Marketing Engine: How To Get Results

Jason Cormier, April 13, 2016

For Ian Cleary, running a Dublin-based marketing agency with local clients wasn’t enough. He wanted international work, and knew he had something to offer beyond his own borders. Like many bloggers, he followed common steps to building a network, gaining subscribers and driving traffic. But something was missing: cash money, and worldwide clients willing to pay it.

That was then. As CEO of RazorSocial, and also the purveyor of what INC Magazine recently called one of the top global blogs on internet marketing — Cleary has built a marketing engine he now teaches through a training framework known as PRISM: People, Relationships, Inbound traffic, Subscribers and Monetization. Check out my conversation with Cleary on Room 214’s Blab series, The Agency Way:

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Blab for Business: Your Next Social Platform

Jason Cormier, April 12, 2016

Picture a room filled with people highly engaged around two experts discussing a topic of great interest. Maybe a third or fourth person takes the stage with the first two and fuels the discussion further. Almost sounds kind of like a dynamic speaking panel at a conference.

Now, picture that same room with an unlimited number of participants from anywhere in the world — on any device — and a simple way to record that conversation (video and audio) for replays that can be accessed on YouTube or any web page that can embed a video. This is Blab, and the audience and feature set continues to quickly grow.

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YouTube: A Social Network, Not Just a Video Network

Jason Cormier, April 4, 2016

YouTube offers users a dynamic way to connect with their core community and cultivate a following. Brands can really engage with their fan base in a way that is fun and authentic — but only if they keep the audience’s wishes front-and-center.

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Top Tips: Using Social for Storytelling

Erika Stutzman, March 25, 2016

Brands and their agencies know the  importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?

In episode 13 of our weekly Blab series, The Agency Way, we explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
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