Capture The Conversation

When and How to Build Your Content Marketing Team

Jen Casson, Ben Castelli and Jason Cormier, October 20, 2017

Let’s start with the quick answer to when… yesterday.

Why? Because today, every brand needs to be a content publisher, with video being a critical ingredient to success. That’s not to say you need to become the next Netflix or Vice, but “content” is no longer just a weekly blog post or quarterly eBook effort. Read More

Meet Amazon Spark: The Next MySpace

Pete Hall, John Franklin and James Thorpe, October 19, 2017

You could be forgiven for never having heard of Amazon Spark. But not us. We’re a digital agency, on top of the latest trends and platforms, and anxious to explore emerging technology as it arises. So we gathered a couple experts, and me, and we talked about Amazon’s attempt to become the next MySpace. Read More

Room 214 on 214

James Thorpe and Erika Stutzman, October 11, 2017

We thought we’d mix it up on the blog this week. To celebrate the joy of patterns emerging from randomness, the editorial team took a suggested prompt, had a conversation, and tried to glean insights — marketing or otherwise. We all like podcasts, and we like our company, so our co-founder James Clark had the idea that as Room 214, we listen to podcasts’ 214th episodes to see what we thought. We’ve got artists using science to explain life, and scientists using art to explain life, and some knitting. Read More

Love Thy Email List, For It Will Bring You ROI

John Franklin, October 6, 2017

Although you could make the argument that social media is all about vanity, judging your success by vanity metrics won’t get you very far. Fans on Facebook, Followers on Twitter and Instagram: these are those sexy metrics that look nice but won’t always help you get your content in front of the people you want to see it. Here’s why we’ve been telling our clients that instead of paying to increase their fan counts, that money is better spent increasing social engagement and growing their email list. Read More

Join Our Team: Senior Project Manager

Erika Stutzman, September 21, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

Write Better Ad Copy

James Thorpe, September 13, 2017

Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless that’s the point, customers are going to feel weird and turned off by the whole experience. Most copy on the internet is like that bad, weird, restaurant. So yes, this is a (probably needlessly) elaborate analogy for writing good, cohesive copy. Read More

Breathe Life into Your Live Videos

Brian Bishop, September 12, 2017

The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More

Room 214 a Finalist in Top Company Contest

Erika Stutzman, August 31, 2017

Boulder, Colo. (August 2017) — Room 214 was honored to be named a finalist in the ColoradoBiz Top Company Awards. The 30th annual competition held its awards ceremony on Aug. 30 in Denver.

Boulder-based Room 214 is a digital and social media marketing agency founded in 2004. The Top Company Awards had 14 distinct categories this year, including architecture firms, nonprofit agencies, startups and tourism. Room 214 was one of three finalists in the digital marketing space. Read More

Case Study: Content Marketing and Lead Gen for Panasonic

Erika Stutzman, August 30, 2017

Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns. Read More

The Problem(s) With Video Metrics

Connor Holmes, August 29, 2017

You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is
actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing better than photos or text. But if you’re measuring the success of your video content alongside static content, the results can be misleading if taken at face value. Read More