Capture The Conversation

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3 Tips for SaaS Scriptwriting

Fleetwood Mathews, October 16, 2014

When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication.

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COTW

#COTW: MeUndies’ “The 90’s”

Katie Leitner, October 15, 2014

How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally.

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6 Unconventional SEO Tips for High-Tech Companies

Josh Hill, October 14, 2014

Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas…

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Productivity Apps for Agency Survival

James Clark, October 13, 2014

I’ve been using a few apps for scheduling and communications which have made a positive impact on my personal productivity.

Scheduling

We’ve all been subjected to the pain and suffering associated with managing our own personal, family, team, client and agency schedule. It’s a nightmare with endless frustrations.

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How Marketing Can Support The Product Owner

Michael Kwolek, October 9, 2014

Marketing isn’t just about spammy email campaigns and trying to make your brand “go viral”. At its best, it can be a two-way conversation between brand and customer, helping to guide the right people to your product while understanding where your audience and the market are headed next.

By keeping a pulse on current and future…

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Social Media Roundup: Ello

Isabel Kieszkowski, October 8, 2014

In the digital marketing realm, we love advertising on social media. It provides us with data and access to various markets, all for free. However many users worry that the abundance of ads on platforms like Facebook and Twitter invade their personal privacy. This is where a new social media platform, Ello, comes in.

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Move Beyond Analysis: How To Find The Right Data And Do Something With It

Michael Kwolek, October 7, 2014

Customer research can be a great way to uncover how your users interact with your software, where they commonly have challenges, and which features they would like to see implemented. The key, though, is to ask the right questions in the right format so you get functional data you can actually interpret and act on.

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SaaS Upgrades and Upsells: Opportunity Knocks

Caitlin Sherwood, October 2, 2014

There is one group of monetizable customers that cost nothing to acquire: customers you already have! Upgrading your customers is a win-win: they are worth more to you and your software is more valuable to them. Find the right way to upgrade your customers, and everyone is happy.

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COTW

#COTW: Olive Garden’s Pasta Pass

Isabel Kieszkowski, September 30, 2014

Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.

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Guide to Developing Buyer Personas for Your SaaS Company

kcormier, September 29, 2014

Developing good buyer personas can be critical to developing your brand story and key messaging. Much has been written on developing good buyer personas through interviews. Personal interviews are considered the gold-strandard way to gather buyer information, but that is not always practical or timely and good interviews always need to be verified with other sources. Software as a Service based companies are in a unique situation to gather data and create buyer personas. SaaS companies have unique user insights and can track online behavior with the website and software. B2B SaaS companies can use the following 5-step program to build smart, functional personas that are based in fact…

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