Capture The Conversation

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Post-Election Update: 2016 Election Social Media Primer

Erika Stutzman and James Thorpe, January 20, 2017

Put down your protest sign or hang up your red #MAGA trucker hat.

Just in time for the inauguration of the 45th President of the United States, we bring you a post-election update of our social media primer inspired by the surprising and controversial 2016 presidential campaign.  Read More

INSPIRED

inspired.

Erika Stutzman, January 12, 2017

Now for something completely different: Our creative team gathers monthly to talk about concepts, images and palettes that inspire them. In January, we shifted our focus from images to the written word. What words work? Here are a few samples:

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Marketers: Don’t Mind Your Manners

Jen Casson and James Clark, January 11, 2017

What’s worse than a bad idea? A bad idea that everyone knows is bad but isn’t willing to say is bad. That’s why we introduced creative agitation into our ideation process: it gives the ideation process some ego-crushing, great-idea-generating turbulence. And while it can be intimidating, once you relax into the discomfort it can be extremely rewarding––and dare we say it––fun. Here are some things we’ve learned about the benefits of creative agitation and how to implement it.

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Three New Snapchat Features: What Brands Need to Know

Jill Mailander, December 23, 2016

As far as social networks go, Snapchat has always been a little bit ahead of the curve. It has always been novel and often quirky and a little rebellious, and the three newly released features––Groups, Scissors, and Paintbrush––are no exception. In this post we’ll introduce you to the cool stuff these features can do, as well as what it might mean for your brand. Read More

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Passion And Purpose: Working With Fine Art

Erika Stutzman, December 21, 2016

Fine art excites the senses and inspires creativity.

Upon picking up a fine art publication this month, we noticed a particularly inviting and familiar sight. Featured on the cover of Art Cover Magazine was “Freedom” — a Will Day piece we get to enjoy every day. The Boulder artist’s work is exhibited throughout the Room 214 building. The magazine cover’s real-life abstract painting graces our kitchen-slash-gameroom, and numerous other pieces by Day are installed all over our headquarters.

“That is the ultimate goal for me, to share my story with the world,” Day says. “Being in an office building, in a private collection, in galleries, all of it, it’s a blessing for me.”  Read More

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Without Light There Is no Photography: Tips to Taking Better Pictures for Social Media

Shelby Del Vecchio, December 19, 2016

With the prevalence of cell phones, virtually everyone is carrying a high-quality camera around at all times. But a high-quality camera does not guarantee a high-quality image. Proper lighting can make the difference between mediocre cell phone snaps and professional photography. Here we’ll tell you how to light your shots to get the desired effect. After all, without light, there is no photography. Read More

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Sharing the Holiday Spirit by Giving Back

Cassie Clusman, December 16, 2016

The idea of “giving back” comes into sharper focus during the holidays.

Even though giving back is something that benefits everyone, and affects our everyday lives, it’s not always the first thing on everyone’s mind. So how do we motivate a busy team to actively participate in contributing to the social good? Here’s my theory: Make it a game, let it be flexible, do it together, and create incentives. Read More

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Room 214 is Hiring: Account Manager

Erika Stutzman, December 15, 2016

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

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Is Ecommerce Too Convenient? Tips for Retailers

Laura Oxler, December 14, 2016

It’s happening. Millions of boxes with scraps of the Amazon Prime tape are filling up waste and recycling bins across the country. However, these are the lucky boxes that made it to the finish line. The ones that arrived in 48 hours and held something special enough to keep. Pour one out for the returned items. Read More