Capture The Conversation

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Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More

Social Media Roundup

What’s New in the World of Facebook, Twitter and Google?

Katie Moran, August 26, 2015

It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:

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We're Hiring!

We’re Hiring! Senior Designer

Caitlin Sherwood, August 21, 2015

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”…

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

That’s our “Why” statement. If no part of you got all warm and fuzzy reading that – you can probably stop now and just watch this fun video. Read More

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How To Live & Breathe Creativity

Jason Cormier, August 20, 2015

Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts.

Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship.

Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Read More

COTW

#COTW: Hefty’s Campaign for Box Tops for Education

Megan Doyle, August 19, 2015

There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.

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Branded Communities: Facts and Features

James Thorpe, August 18, 2015

Brands are starting to catch on: Facebook sucks. (Please don’t tell Facebook I said that)

Getting good organic engagement hasn’t always been as difficult as it is now. As the norms of social media trend inescapably toward a ‘pay-to-play’ environment, the need to put dollars behind your content increases, and the ‘play’ you get for that ‘pay’ decreases by the minute.

No longer can you hope to build real word-of-mouth relationships without a pile of cash or a viral smash hit. If it’s not ‘pay-to-play,’ it’s ‘post and pray.’ Read More

SocialEvents

Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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How to Start a Branded Community

kcormier, August 10, 2015

Research, along with any online community manager, can now tell you social properties are not allowing brands to reach followers the way they used to.

Without paying for promoted posts or advertising, only a small percentage of your fans (less than 3%) are seeing your posts. That little fact, alone, could be the clincher that’s driving you to consider another channel for facilitating connections between interests and individuals: your own brand community.

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COTW

#COTW: Forever 21’s Back-to-School Campaign

Gregory Nostrant, August 6, 2015

Forever 21 is a brand that constantly innovates to keep up with the rapidly changing fashion industry. Recently, Forever 21 thought outside of the box – big time. They used their extensive background in technology and social networks to create a campaign in a completely different way.

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