In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly tailored to sharing trends and promoting ambassadors of the industry.
Here at Room 214, just about every project starts with a consumer insights engagement. The research department loves this because we get to take a deep look at each client, digging into the nitty gritty behind the business problem we’re solving. It’s the reason I love working at Room 214 (along with office dogs, open-book management, and a take-what-you-need vacation policy). But I digress.
Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”
True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement.
If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.
Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show.
Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work.
We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation.
Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.
We are looking for a fun and creative guy or gal to intern with Room 214’s creative team. You’d support Room 214’s creative content needs by assisting in the production of social media graphics, presentation design assets, simple video editing, and other creative team activities.
With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion.