What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.
Support Room 214 clients’ social media marketing campaigns through research, content creation, community engagement and reporting. Requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in digital marketing.
We’ve told you all about branded communities and how they can benefit your business, and even explored some of the best examples of companies doing cool stuff with their own communities. This week we thought we’d take a quick look at how crowdfunders – those intrepid entrepreneurs raising money for their innovative products, art projects and charitable causes – can benefit from creating their own branded communities.
We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More
What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”
The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.
What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”
Sounds pretty sweet, don’t you think? Read More
It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:
Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”…
Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.
Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts.
Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship.
Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Read More
There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.
Brands are starting to catch on: Facebook sucks. (Please don’t tell Facebook I said that)
Getting good organic engagement hasn’t always been as difficult as it is now. As the norms of social media trend inescapably toward a ‘pay-to-play’ environment, the need to put dollars behind your content increases, and the ‘play’ you get for that ‘pay’ decreases by the minute.
No longer can you hope to build real word-of-mouth relationships without a pile of cash or a viral smash hit. If it’s not ‘pay-to-play,’ it’s ‘post and pray.’ Read More