Capture The Conversation

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Social Etiquette: Take a Risk with Twitter

Austen Overman, February 15, 2017

Fans are sick of canned responses like: “We’re sorry to hear that! Please call Customer Service for further assistance.” 

Twitter is the place to get personal and to interact with your fans in a unique and authentic way. It enables you to show your brand’s creative voice and personality, and create relationships and connection with your customers. Automatic, blanket responses are the opposite of that creative, personal touch. Read More

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Using Tags and Categories in WordPress

Jack Wynes, February 13, 2017

At this point, setting up a WordPress blog for your company is pretty much a no-brainer. But there is one aspect to maintaining a successful blog that is often overlooked or misunderstood: properly using categories and tags.

A good blog not only gives your website search engine visibility and tells your brand story to your fans, it gives potential and existing customers valuable information that they actually want to read. Using categories and tags strategically helps your readers easily find the content that is relevant to them, which makes building a relationship with your brand easier (always a good thing). Read More

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Social Listening Data: Millennials Redefine ‘Healthy’

Michael Kwolek, February 10, 2017

When clients come to us for social listening data, what we find is always illuminating. It goes beyond what people are saying about a particular brand, or which pieces of content are popular or buzz-worthy.
What we uncover are genuine marketplace trends: How consumers are ultimately shaping conversations, terminology and purchasing behavior. This is valuable to marketers and brands as we engage with our audience on a more authentic level, and deliver what it craves. Read More

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SEO: Thinking Beyond the Keyword

Nevia Chiclacos, February 8, 2017

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. The future of SEO is beyond the keyword, and more than links.

Brands and marketers must adapt to this rapidly changing search landscape with SEO strategies focused on context, brand association and experience.

We may not be fortune tellers, but here is a rundown of the future of SEO. Read More

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Our Favorite Game Day Ads

Erika Stutzman, February 3, 2017

As we head into what is arguably the biggest television advertising weekend of the year, as marketers we wanted to review our past faves. Read More

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Room 214 Culture: Doing Our Best

James Clark, January 26, 2017

One of our core values at Room 214 is “Doing Our Best.”

It sounds simple and sounds like something that can just be written off. This is true of any core value that is not practiced, considered, challenged and reinforced. Read More

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Stop-Motion Video: A Contemporary Classic

Kai Casey, January 25, 2017

In the era of 360º Video and VR it may seem odd that we’re talking about one of the oldest forms of video: stop motion. But there’s a reason stop-motion video has endured so long, and why we love using it for digital content: it combines the beauty of photography with the attractive elements of video, while inviting a little magic into your content. Here are some tips to get you started making super cool stop-motion videos.

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2016 Election Social Media Primer Update Room 214

Post-Election Update: 2016 Election Social Media Primer

Erika Stutzman and James Thorpe, January 20, 2017

Put down your protest sign or hang up your red #MAGA trucker hat.

Just in time for the inauguration of the 45th President of the United States, we bring you a post-election update of our social media primer inspired by the surprising and controversial 2016 presidential campaign.  Read More

INSPIRED

inspired.

Erika Stutzman, January 12, 2017

Now for something completely different: Our creative team gathers monthly to talk about concepts, images and palettes that inspire them. In January, we shifted our focus from images to the written word. What words work? Here are a few samples:

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