Capture The Conversation


Super-Social Super Bowl

Stacey Kawakami, January 31, 2015

Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show.

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Room 214 is Hiring a PPC/SEO Specialist!

Room 214, January 29, 2015

Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work.

We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation.

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Weekly-Social-Media-Roundup-Headers (2)

Videos + Super Bowl = Likes, Shares & NFL Brand Attention

Isabel Kieszkowski, January 29, 2015

Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.

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Seeking Intern of the Creative Type

Room 214, January 28, 2015

We are looking for a fun and creative guy or gal to intern with Room 214’s creative team. You’d support Room 214’s creative content needs by assisting in the production of social media graphics, presentation design assets, simple video editing, and other creative team activities.

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SEO in 2015: The Importance of Engagement & Chasing the Unknowns

Scott Shelton, January 23, 2015

What do we know about SEO, about how to improve our rankings and traffic from organic search?

We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice.

We know that content is king. Unique, informative and helpful content creates engagement and drives links. Read More


Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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Twitter Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 22, 2015

Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement.

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#COTW: McDondald’s 2015 Rebranding Efforts

Megan Moran, January 21, 2015

McDonald’s is a brand that’s already making waves in the New Year.

Publicis Groupe’s Leo Burnett won the company’s business in August, with the promise of refreshing McDonald’s image. The agency has brought new life to the phrase “I’m Lovin’ It” and is attempting to bring a more community feel to McDonald’s and the food produced by the worldwide corporation.

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Kick SaaS Churn Calculator

Caitlin Sherwood, January 20, 2015

This tool helps Marketers find churn rates and take action. While understanding the theory behind churn, customer acquisition costs, and recurring revenue is valuable, any Marketer that has experienced pitching ideas to other departments knows the importance of being able to numerically measure the effect that marketing activities will have on a balance sheet. This calculator helps marketers get up-to-date metrics that help them determine the success of their marketing activities.

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