At Room 214, we have a company mantra that we talk about on a regular basis: “creating valuable relationships.” It really is a guiding force in decision making at all levels. Of course, what’s more important than us talking about it is truly acting it out.
If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling.
Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology?
Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions.
Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings”. Modern audiences are not content being passive consumers.
In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on top, and who’s slipped off the radar? What are they doing right? And how is Instagram delivering in ways that other social media platforms fall short?
Magic spells, fantastical creatures and the heroic story of an underdog wizard with glasses consumed our world in the last couple decades. Our digital agency focuses on telling the stories of brands and there’s a great deal to learn from the Harry Potter saga.
While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest. Let’s take a look at the two most surprising Pinterest snubs in the fashion world.
When done well, interactive video has proven to boost fundamental metrics over passive video including longer view times and repeat views through more immersive and personalized experiences that defy our decreasing attention spans.