Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week:
Instagram Video Ads
Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks.
To date, Instagram has been specific with what types of static ads can be displayed on their platform, and video ads will be held to the same levels of scrutiny. Video ads are required to be ‘fresh’ content that fit the Instagram vibe and cannot be repurposed TV or web commercials.
Will there be any backlash from users for allowing more intrusive ads on a formerly commercial-free platform? Instagram doesn’t expect any, but only time will tell.
SlideShare’s Visual Timeline
SlideShare is adding a new visual timeline, allowing members to easily look back on their professional accomplishments and share them with their network. This can serve as a quick reference for potential employers or as a reference to see what you’ve built through your professional journey. By partnering with LinkedIn and providing direct access to your LinkedIn profile, SlideShare provides a sleek and comprehensive overview that can easily be shared on social media platforms.
Twitter + IBM Partnership
IBM has partnered with Twitter to help provide better analytics in the form of IBM Watson Analytics. These analytics includes more accurate data, custom visualization and predictive analytics paired with consulting services to help understand patterns and trends.
This partnership will allow large companies to leverage Twitter as a valuable resource in the business decision-making process, as mining for consumer insights will be even easier and more informative. Professionally, we’re pretty stoked, as the old Twitter analytics left alot to be desired.
The addition of IBM’s capabilities and the recent acquisition of Gnip prove that Twitter is more wide-reaching and comprehensive than ever in its data reach and abilities. Twitter is now more valuable to businesses than ever, giving companies the ability to understand and reach their audiences in new ways.
Read More Here:
Sloane, Garett. “Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands.” AdWeek. N.p., 30 Oct. 2014. Web. 06 Nov. 2014
Dhariwal, Arpit. “New Feature: Map Your Professional Journey.”SlideShare Blog. N.p., 24 Oct. 2014. Web. 06 Nov. 2014.
Durani, Vineeta. “Twitter and IBM Form Global Partnership.” IBM News Room. N.p., 29 Oct. 2014. Web. 06 Nov. 2014.
It’s beginning to look a lot like…
As soon as Halloween passes (and even before), the advertising scape starts looking a lot like Christmas. Instagram pictures of peppermint lattes, digitally laided snowflakes on every tenth facebook picture, and every company bending the holidays into their own special excuse for promotion. Marketers talk a lot about “storytelling,” which is one reason why holiday campaigns can be so successful: holidays are relatable, full of emotion, and provide people with a way to connect. But if you’ve ever rolled your eyes at the consumerism that is now a hallmark of every holiday, you know that a campaign has to really special to break through the holiday commercial caroling.
Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.
Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week!
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