Capture The Conversation

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Immerse Your Fans in Facebook Canvas Ads

Libby Turner, December 2, 2016

Bringing together the twin powers of storytelling and fan engagement, Facebook Canvas ads use video, photos and illustrations in a way that is truly interactive.

The ads are mobile, and make calls-to-action a breeze. The number of choices ad creators can make means the ads can be just about as customizable as can be: Text, videos, images and clickable buttons. Users can use some or a combination of all of these features, including multiple times in the same ad. Read More

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This is Not a Holiday Food Trend Story

Martha Brown, November 23, 2016

We get it. Those of us who work with food trends know that the holiday season is like tax season for accountants: The food trend stories are fast and furious, filling and frequent.

But if one more turkey stuffing suggestion is about to drive you to a liquid diet, consider this: There are a lot of ways brands and marketers can explore food trends that are timely and topical but have nothing to do with the major American food-driven holidays. Read More

INSPIRED

inspired.

Erika Stutzman, November 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired.

Here’s a taste of what the team talked about in November. Read More

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Outside Magazine Names Room 214 One of the Best Places To Work in America

Erika Stutzman, November 16, 2016

Boulder, Colo. (November, 2016) — Boulder-based Room 214, a digital and social media marketing agency, announced that it was named one of the 2016 Best Places to Work in the country by Outside Magazine.

Some of the attributes Outside Magazine highlighted are Room 214’s creative culture and an emphasis on a work-life balance. Room 214 offers unlimited paid days off, a dog-friendly office and weekly in-house activities ranging from happy hours to fun runs.

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ROOM 214 AND GIVE HOPE GLOBAL: A PARTNERSHIP IN GIVING

Erika Stutzman, November 9, 2016

Boulder, Colo. (November, 2016) — Room 214, a social media and digital marketing agency, is honored and humbled to announce its partnership with Give Hope Global, a nonprofit dedicated to improving the quality of life for some of the Western Hemisphere’s most vulnerable people. Read More

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Stop Sending Ugly Emails

John Key, November 8, 2016

From: Google

To: All email senders

Subject: Finally!

It was a long time coming, but emails are about to get better. Google recently announced responsive design. That slow-clap you hear is from marketers, everywhere.

Responsive design means emails will now be more likely to appear as the author intends: Whether on desktop or device. Here are the few things every marketer should know about responsive design — and what it likely means for the future of emails.

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2016 Election Social Media Guide: What Brands Can Learn

Erika Stutzman and James Thorpe, November 2, 2016

The 2016 U.S. Presidential Election is almost over, which will come as a relief to anyone who found it a peculiarly negative race.

But there are some positive insights brands can glean from the months leading up to Nov. 8 this year. We took a look at the social media strategies that won over fans this year, and found some pearls of wisdom brands can use today. Download our free nonpartisan resource, the “2016 Election Social Media Guide,” today.

As a bonus, we’ll study the impact, the reflections and revelations after the race is over to update our guide before the 45th President of the United States is inaugurated on Jan. 20, 2017.  Read More

Jason Cormier, Room 214 Co-founder

Being A Better Leader: 3 Keys to Maximize Your Credibility

Jason Cormier, October 25, 2016

Do you think of credibility in terms of your resume and experience? What degrees you hold, where you’ve worked, job titles that support your level of expertise or point of view? Your “track record” on paper may be an important element of your credibility, but as a trailing indicator, it will only take you so far.

Why? Because credibility, by definition, is about how you are perceived as trustworthy or believable – and whenever you come across the word “trust,” you should immediately be thinking of the word “relationship.” This is an important insight to understanding credibility is never a place where you arrive. Rather, it’s a direction you relentlessly navigate. Your job history and title won’t actually build relationships, but your practice of presence and empathy will.

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INSPIRED

inspired.

Erika Stutzman, October 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired. Read More

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Make the Most of Your Pinterest Presence

Caitlin Sherwood, October 18, 2016

Pinterest has a lot of great features advertisers should take advantage of. The platform, aside from growing, is also seeing a shift in demographics: Pinterest was split about 80-20 female-male; now that number is rumored to be closer to 60-40. As the demographics change, top-performing content and the overall content mix is likely to change too, which means a broader range of industries should start paying attention. Here are some things you should know about making the most of your Pinterest presence, and how to optimize your ads. Read More