Capture The Conversation

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Room 214 Partners with Cinebody

Erika Stutzman, May 23, 2017

Boulder, Colo. (May, 2017) — Room 214, a digital and social media marketing agency, has become a Preferred Partner of Cinebody, a groundbreaking platform that enables real-time, engaging video content creation.

Founded in 2004, Room 214 offers a research-based approach to strategy, storytelling, custom content and marketing services across multiple platforms. Video is royalty when it comes to content formats as it engages, converts and has lasting SEO benefits. Because of these advantages, Room 214 encourages brands to use video as part of their digital and social strategies. In traditional event and campaign marketing, the cost of video — due to technical, geographical or logistical requirements — can be a limiting factor to its use. With Cinebody’s unique platform, Room 214 provides both cost efficiency and scale to video projects.
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Four Easy Ways to Drive Retail Foot Traffic From Digital

Pete Hall, May 19, 2017

The secret is out: Retail is struggling. Hard. Across the industry, foot traffic is in massive decline, stores and entire chains are closing, and sales are down.

Left standing among the wreckage are firms who are either all digital, or who have managed to pivot to a hybrid retail and e-commerce model. But digital is not the enemy of your retail strategy: if you’re strategic about it, digital offers a great opportunity to drive retail foot traffic.
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Why Live Events Need Social Media & Digital Marketing

Brian Bishop, May 18, 2017

If your live event happened without digital, did it even make a sound?

We’re always excited about new platforms and how consumers are using social media, because it helps us connect brands to their fans. But even though digital marketing and social media seem ubiquitous, there are some spaces where there are still major opportunities.

Take live events: It’s a traditional marketing space that can seem almost old-fashioned in a lot of ways. Sure, a trade show may create a Facebook Event page and create a hashtag, but there are so many more things we can do today to truly make it an experience for fans — and future fans. Read More

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Inspired – Live Streaming and Videos

Erika Stutzman, May 16, 2017

Live video is where it’s at, from sharing silly voice-changed snaps to hosting your brand’s marquee events and inviting the whole world to join in on the fun.

As creatives, we’re always thinking up ways to use live video to connect brands with their fans in attention-grabbing ways. Here’s a taste of what inspired us this month, as we focused on live video.

But first, our team member Laura Oxler’s visit to the DMV: Read More

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Make Your E-Commerce Copy Work Harder

James Thorpe, May 12, 2017

Stellar web copy isn’t a luxury, it’s a necessity.

For all its video, gifs and meme culture, the internet remains largely a world of words: Google indexes the language on websites rather than images. In the ever-growing world of e-commerce, while images are necessary, words are what seal the deal. Read More

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Giving Back: Three Best Practices

Erika Stutzman, May 9, 2017

One of our core values, “Acting out of Love Instead of Fear,” includes a mission of giving back to our community. We’ve built a system in our agency that encourages a culture of giving back, and enables team members to spend time on causes they care about.

We volunteer, and serve on boards and committees of local nonprofits. As individuals, our causes range from easing homelessness to protecting the environment. As an agency, one of our favorite events we do together is the annual March for Babies, a fundraising event for the March of Dimes. Read More

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One Brand Who Sends Great Emails

John Franklin, May 5, 2017

In the fast-moving world of digital marketing, it can be easy to see yesterday’s heroes as today’s villains. Email is a prime example: we hear again and again from clients who don’t think email marketing is cutting-edge enough or new enough to make a real splash. But email has one very important thing going for it: it works. In fact, direct marketers earn the highest ROI in the email channel — $38 for every dollar spent.
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Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

Erika Stutzman, April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

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Rules of the Road: Traffic Trends for 2017

Erika Stutzman, April 13, 2017

As digital and social media marketers, we’re obsessed with keeping up with trends that help us analyze the traffic and performance of campaigns. The methods are always changing, and keeping up with them is critical.

From SEO to strategy, here’s a snapshot of some of our team’s posts that focused on traffic trends so far this year: Read More