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Room 214 is Hiring: Paid Search Specialist

Erika Stutzman, August 15, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

We are looking for a dynamic paid search specialist who will be responsible for channel strategy and day to day account management of our client campaigns. This person will be responsible for the account management, strategy and execution of campaign management including but not limited to; Google AdWords, Bing Ads, Comparison Shopping Engines, Display, Re-marketing, PLA’s, and Amazon Marketplace. This person will work on a team with other PPC specialists, SEO specialists and will report to the Director of Demand Generation.

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Join Our Team: Digital Media & Lead Generation Project Manager

Erika Stutzman, August 11, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

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Room 214 is Hiring: Account Manager

Erika Stutzman, August 10, 2017

Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work:”

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. Read More

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Social Media: Is it Your Golden Ticket, or Empty Wallet?

Isaiah Cormier, August 9, 2017

The truth is, it’s all about the return on your investment. The audience is there, but the question is whether or not you can reach them.

With over 2 billion active users on Social Media, and a projected growth rate of 25 percent per year, it’s no doubt that this media has become a necessity in the marketing world. HubSpot says that 90 percent of U.S. brands maintain an active presence on social media. So… it’s a basic expectation. Read More

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Room 214 is Hiring: Social Media Intern

Erika Stutzman, July 24, 2017

Support Room 214 clients’ digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Requires excellent attention to detail, organizational, analytical, and communication skills as well as strong problem-solving skills.

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Room 214 is Hiring: Creative Intern

Erika Stutzman, July 21, 2017

Let’s start with why 214ers joyfully spend many of their waking hours at this place we call “work”…

Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact.

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Do it Right: Leverage the Right Social Network

Pete Hall, July 21, 2017

Too many brands invest a lot of time and effort, only to fail at making the most of their social media presence. To really do social right takes a lot of work, but there are some easy things you can do to upgrade your presence right off the bat. Read More

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Top 5 Google Analytics Segments for Digital Marketers

Scott Shelton, July 17, 2017

Google Analytics segments allow the digital marketer to isolate and compare traffic in a nearly infinite number of ways. Here is a closer look at some of the segments we find ourselves using on a daily basis at Room 214.

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Community Management Musts

Pete Hall, July 5, 2017

The simple truth about social media community management is this: If you’re not taking the time to at least acknowledge people who interact with your brand online, you’re doing it wrong. But the upside is huge: if you take the time to respond to a customer in a thoughtful, helpful or otherwise meaningful way you can turn a casual fan into a passionate brand advocate. Read More

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Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More