Let’s be honest… We’re all plagued by FOMO. Life is cool. Really cool… And we want to experience it all. Now, before you go out and blow your savings on concert tickets, quit your job to travel the world, and pick up crazy hobbies like wing suit flying or photo-bombing TV broadcasts, head over to the app store and download Periscope.
Ever wonder why some Facebook cover photos look better than others on mobile? The answer is always a great designer (not that I’m biased or anything), but I recently discovered a nifty trick to help less of your hard work get cut off when viewing from a mobile device – and still look great on desktop. Read More
Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens big opportunities for brands on social media.
Interpreting data and analytics is a constant effort here at Room 214, as we support the work we deliver with intricate reporting designed to impact our client’s greater marketing goals. Clarifying and expanding upon data for our clients is foundational throughout our agency.
“Hey — knock it off!!!”
More often than not, conflict is seen in a negative light. Children are sometimes interrupted by parents when they argue with a sibling; however, this strategy stifles the child’s ability to work out the problem, and the parent finds herself managing the same battle over and over again. Learning to deal with conflict at a young age leads to children becoming critical thinkers as adults, leading to creative solutions to issues on the job.
Instagram released its new and improved Search & Explore page, located in the Popular feed’s old home: the magnifying glass icon in the Instagram app. Search & Explore is Instagram’s way of launching itself into the curated, real-time news space that Snapchat and Twitter have been dominating for some time now.
Many brands are still reeling from decreased reach on popular social networks and increased advertising spending just to reach people that already like their brand. Crowded social networks and restrictive rules make organic reach on networks like Facebook hover around 2.6%. How can brands continue to build fan loyalty and give customers what they need?
In recent months, the Crocs brand underwent a ‘brand refresh’ through their #FindYourFun campaign. As a continuation of the campaign, the shoe company launched “Crocs Funway Runway”, a new interactive fan experience through Twitter.
Let’s face it, every platform is becoming pay-to-play for brands – the days of millions of free eyeballs for your Facebook posts are over. There’s no reason to believe our FB overlords won’t start charging brands for reach on Instagram next (with Twitter, Pinterest, et al to follow). And emerging platforms that gain traction will likely be even quicker to monetize your brand’s presence. It’s the new reality of the industry.