At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Imagine, or relive, the most compelling stories you’ve heard, and hopefully you were transferred from a state of internal consciousness to a comprehension of who the subject was and what they were going through or were about. Storytelling extends beyond flowery, fantasy based stories into the often mislabeled or misrepresented “dry and stale” realm of business. In fact, stories can drive sales, even with regards to software (SaaS) products, clients and marketing.
Interactive Video is on the forefront of video marketing and v-commerce. Marketers are using creative methods to engage their audiences – with real results.
Which artists have the longest-charting songs on the Hot 100? The Beatles? Michael Jackson? Mariah Carey?
For many people, no recent update has been more confusing than the changes to Google accounts and services, including the forced connection between Google services like YouTube and Google+. While the most publicized aspect of this change was the elimination of anonymous YouTube comments, the related effect was that in order to post a new comment on YouTube, users first had to join Google+.
After reading Snapchat: 5 Reasons Your Brand Might Love It, you may have found yourself wondering if Snapchat is right for your brand. In this follow-up we will discuss the 5 things to keep in mind before jumping on the Snap Wagon.