Offering a free trial or freemium version of your product is often the perfect hook for SaaS companies. You already know your product is great, and allowing potential customers to “try it on” is a great way to demonstrate how great it really is. Having a customer sign up for a free trial is a good sign. It means they are interested in your product and want to know more about it. What happens next will make or break your company’s ability to capitalize on trial users.
Take the following 3 steps to make sure free trials convert into subscriptions.