Capture The Conversation


Is a Branded Community Right for you?

Alea, October 23, 2015

You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!

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3 Beautiful Branded Communities

Laura Oxler, October 16, 2015

You feel pretty good about your brand presence. Great social media accounts? Sure, got ‘em. Awesome user experience? Got that too. What about a successful branded community? Crickets…

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Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More

Room 214 at 3340 Mitchell Ln

Room 214 Invests in New Boulder Office

Caitlin Sherwood, October 5, 2015


Room 214 Invests in New Boulder Office and Renovation at 3340 Mitchell Lane

Boulder-based digital marketing and social media agency Room 214 celebrated its eleventh year in business by purchasing a 9,600 square foot office building at 3340 Mitchell Lane. Read More


Driving Value from a Social Media ‘Like’

Katie Evans, September 28, 2015

What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.

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Branded Communities for Crowdfunders: Transforming Backers into Evangelists

Michael Kwolek, September 21, 2015

We’ve told you all about branded communities and how they can benefit your business, and even explored some of the best examples of companies doing cool stuff with their own communities. This week we thought we’d take a quick look at how crowdfunders – those intrepid entrepreneurs raising money for their innovative products, art projects and charitable causes – can benefit from creating their own branded communities.

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Tons of Posting and Content Tips for Fashion on Instagram

Michael Kwolek, September 14, 2015

We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More

Branded Communities Header

Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More

Social Media Roundup

What’s New in the World of Facebook, Twitter and Google?

Katie Moran, August 26, 2015

It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google:

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