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Announcing: Top 50 Fashion Brands Report

Isabel Kieszkowski, February 25, 2015

Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”

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COTW

Campaign of the Week: #SpeakBeautiful

Isabel Kieszkowski, February 21, 2015

True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement.

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Dissecting Google’s Attribution Model(s)

Graham Swalling, February 2, 2015

If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation.

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Superbowl!

Super-Social Super Bowl

Stacey Kawakami, January 31, 2015

Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show.

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Room 214 is Hiring a PPC/SEO Specialist!

Room 214, January 29, 2015

Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work.

We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation.

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Videos + Super Bowl = Likes, Shares & NFL Brand Attention

Isabel Kieszkowski, January 29, 2015

Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.

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Seeking Intern of the Creative Type

Room 214, January 28, 2015

We are looking for a fun and creative guy or gal to intern with Room 214’s creative team. You’d support Room 214’s creative content needs by assisting in the production of social media graphics, presentation design assets, simple video editing, and other creative team activities.

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SEO in 2015: The Importance of Engagement & Chasing the Unknowns

Scott Shelton, January 23, 2015

What do we know about SEO, about how to improve our rankings and traffic from organic search?

We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice.

We know that content is king. Unique, informative and helpful content creates engagement and drives links. Read More

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Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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