Capture The Conversation

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Social Media Roundup: Facebook’s Improved Search

Katie Leitner, December 17, 2014

It’s finally happened. Facebook has finally updated its search feature so that when you close the window, log out of your account, or go to a new page, that hilarious video you’ve been meaning to show your friend is not gone forever.

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COTW

#COTW: Toyota’s #BuckleUpForLife

Room 214, December 10, 2014

Toyota is giving fans a philanthropic opportunity this year by asking drivers across the country to buckle up an important person or thing in their life and take a picture. For every picture that is shared on Instagram or Twitter and uses the hashtag #BuckleUpForLife, Toyota will donate ten car seats.

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MenFashion

Top 5 Fashion Brands Men Are Talking About Online

Taylor Cunningham, December 5, 2014

In an industry where many brands focus on fostering female connections, a handful of fashion companies have succeeded in creating digital bonds with the other half of the population.

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Social Media Roundup: Facebook at Work

Isabel Kieszkowski, November 26, 2014

This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.

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COTW

#COTW: Taco Bell Blackout

Katie Leitner, November 12, 2014

Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website.

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holiday-advertising

What to Remember When Planning 2014 Campaigns

Caitlin Sherwood, November 6, 2014

It’s beginning to look a lot like…

As soon as Halloween passes (and even before), the advertising scape starts looking a lot like Christmas. Instagram pictures of peppermint lattes, digitally laided snowflakes on every tenth facebook picture, and every company bending the holidays into their own special excuse for promotion. Marketers talk a lot about “storytelling,” which is one reason why holiday campaigns can be so successful: holidays are relatable, full of emotion, and provide people with a way to connect. But if you’ve ever rolled your eyes at the consumerism that is now a hallmark of every holiday, you know that a campaign has to really special to break through the holiday commercial caroling.

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COTW

#COTW: How Digital Is Interupting the Beauty Industry

Isabel Kieszkowski, October 29, 2014

Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.

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3 Tips for SaaS Scriptwriting

Fleetwood Mathews, October 16, 2014

When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication.

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