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seo-in-2015

SEO in 2015: The Importance of Engagement & Chasing the Unknowns

Scott Shelton, January 23, 2015

What do we know about SEO, about how to improve our rankings and traffic from organic search?

We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice.

We know that content is king. Unique, informative and helpful content creates engagement and drives links. Read More

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Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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Twitter Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 22, 2015

Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement.

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#COTW: McDondald’s 2015 Rebranding Efforts

Megan Moran, January 21, 2015

McDonald’s is a brand that’s already making waves in the New Year.

Publicis Groupe’s Leo Burnett won the company’s business in August, with the promise of refreshing McDonald’s image. The agency has brought new life to the phrase “I’m Lovin’ It” and is attempting to bring a more community feel to McDonald’s and the food produced by the worldwide corporation.

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Churn-Calculator

Kick SaaS Churn Calculator

Caitlin Sherwood, January 20, 2015

This tool helps Marketers find churn rates and take action. While understanding the theory behind churn, customer acquisition costs, and recurring revenue is valuable, any Marketer that has experienced pitching ideas to other departments knows the importance of being able to numerically measure the effect that marketing activities will have on a balance sheet. This calculator helps marketers get up-to-date metrics that help them determine the success of their marketing activities.

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Grumpy Cats Rejoice: Use of ‘Bae’ in Remission

Taylor Cunningham, January 20, 2015

2014 saw a wave of digital fan language fads come and go. “I can’t even,” “obvi,” “turnt,” and “basic” were some of the most popular. One term of endearment however rose to the top of the Room 214 Research radar and warranted a closer look and this blog post.

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2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

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