Capture The Conversation


Snapchat: 5 Reasons Your Brand Might Love It

April 4, 2014 at 8:58 pm

We’ve all seen it. Millennials and generation Z’s are constantly contorting their faces, captioning hideous selfies, and rearing back their heads in laughter at photos and videos.

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Digital Marketing: Spending vs Investing

April 1, 2014 at 9:00 am

From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics.

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Learning Resources from the Room 214 Creative Team

March 28, 2014 at 10:00 am

Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images.  Read More


Improve Your Social Media Strategy with Google Analytics

March 27, 2014 at 10:00 am

At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time.

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Is Your Brand Ready for Global Pages on Facebook?

March 26, 2014 at 10:00 am

Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.

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4 Common Marketing Automation Implementation Mistakes

March 25, 2014 at 10:00 am

Setting up a successful marketing automation program can be a wily beast. At the heart of the system is the marketing automation software you choose to run everything. Organizations often make these four mistakes.

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Wearable Tech: What’s it going to take?

March 20, 2014 at 3:37 pm

Will wearable tech ever leave Silicon Valley and migrate into our own lives? To many, “wearable technology” strikes up images of nerds wearing clunky Star Trek visors and talking into industrial-size watches.

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Pinterest Basics: 8 Things to Keep in Mind

March 7, 2014 at 10:43 am

When it comes to best practices on your Pinterest page, there are an abundance of things to do. But what if you don’t have time or if you’re just starting your Pinterest presence? Here are the top 8 basic yet most important things everyone should do for their Pinterest page.

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Hiring: SEO Specialist with HTML & CSS Chops

March 5, 2014 at 5:36 pm

Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This is a hybrid position, so we would very much appreciate your assistance in sharing this with folks who fit the description.

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Quick Glimpse: Google Search Remarketing

February 27, 2014 at 3:46 pm

Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic advertising approach that can be used to create strongly performing campaigns.

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