The World’s Top 50 Fashion Brands in Social Media

July 08, 2013
top-50-fashion-brands

This month we’re extremely excited to partner with our friends at InfiniGraph to bring you the first in a four part series of in-depth social media reports on the fashion industry. In an industry full of early adopters, creative minds and folks who aren’t afraid to test boundaries, it’s a big challenge to stand out with social media efforts. In our report you will find a great analysis of the strategies and successes in social media from the biggest fashion brands in the world.

So who are the top 50 Fashion Brands? We ranked them by total Facebook and Twitter Fans here:

The World's Top 50 Fashion Brands In Social Media

For a full analysis on these brands, their engagement rates and their tactics fill out the form at the top of this post to get the full report. Here’s what you’ll learn:

Adapting To Your Customers: Today’s blooming fashionistas are more powerful than ever when it comes to recommending brands, products and styles to their friends. The goal for fashion brands then is not to compete with social media in a self-expression economy, but to adapt and respond to consumer trends that have redefined the way customers discover, research and shop for new styles and clothing.

Social Media Performance Benchmarks: The industry trend in social media is to focus more on tangible user interactions instead of traditional advertising measurements like reach and frequency. Using the metrics in our report, you will have a solid reference to define a target your per post engagement rate. This will tell you how well your posts do in terms of engagement performance compared to your industry peers.

Juggling Brand, Personality & Engagement: Image is everything in the fashion industry. The brands who skillfully craft interesting, personality-heavy content for their communities will see returns in the form of engagement. Photos are going to dominate your calendar, but it’s up to you to make sure they inspire an emotional connection to your fans. We provide plenty of example of great executions.

About Brandon Whalen

Brandon is Head of Marketing at Room 214. As a social media strategist he has worked on the social media presence for multiple world-wide brands including Travel Channel, Anthony Bourdain and Hello Kitty. Brandon's work has resulted in growth of multiple millions of new fans on various social media networks for clients. As a contributor to Capture The Conversation and Word of Mouth Marketing Association's All Things WOMM blog, Brandon covers a big range of topics from social media marketing news to digital marketing strategy guides. Outside of work he is an active musician and lead singer for a band called My Body Sings Electric. You can catch the band playing shows around Denver or the west coast a few times a year. Want to connect with Brandon when he's not singing, writing, rooting on the Colorado Rockies or staying fit? Check his Facebook account, follow him on Twitter @Brandonsings, or head to Brandon's account on Google Plus.

8 Comments

  • jasoncormier says:

    Brandon, this is one of the better reports I’ve seen that leverages InifniGraph data – and I just submitted an article to Search Engine Watch that covers the key elements of it with respect to the overall approach.

  • Brands are going to need to realize that they are not the only ones talking (engaging) with their customers. With Content Marketing being white hot now and Google clearly ranking quality of content the battle is on around understand what works and why. Brandon you did an amazing job capturing this theme and providing context as to why engagement measurement is important.

  • briancarter says:

    Grrrreat ebook! Very nicely done.

  • Chris Murphy says:

    Very interesting stuff! Thank you for writing it!

  • Michaël Tartar says:

    Download doesn’t work for me. Is the ebook still available?

  • Kevin Bergoff says:

    You forgot Desigual fashion brand. They would be in the Top50 in term of number of fans (irrelevant way to rank them) and would probably be in the Top5 in term of Engagement rate (much more relevant!).

  • The eBook is in the upper left download image after our register the page shows up and click on the Download PDF image

  • Stevie says:

    Love the information.. now if we could just get the brands to understand that being social and digital marketing are aligned and not battling each other. They need to get social from top to bottom….. and engage the consumer with things they want to see– not just what the brand wants to put out there.

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